Field Marketing - Manager

Veeva Systems; United States; Remote; USD 75,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Flexible PTO

Company paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems is seeking a Field Marketing Manager to develop and execute integrated marketing plans for North America, partnering with Sales, Market Strategists and Product Marketing in a fast-growing SaaS environment.

You will drive demand generation, customer campaigns, events, webinars, digital programs, and ABM initiatives, manage agencies, track performance, and collaborate cross-functionally with product, sales and customer success to optimize impact.

Qualifications

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions.
• Ability to turn vision into strategy and a marketing plan.
• Experience running demand gen campaigns and customer campaigns.
• Integrated marketing program planning, execution, and reporting experience.
• Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing.
• Self-motivated, innovative, collaborative, creative, and analytical.
• Experience managing quarterly and annual program budgets.
• Experience in vendor management and negotiating.
• Hands-on experience using CRM and marketing automation systems.
• Strong project management skills; excellent attention to detail.
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns.
• Proven ability to excel in a fast-paced environment is extremely important.
• Strong team player with a positive attitude.
• Bachelor’s degree required

Responsibilities

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers.
• Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR.
• Open to contributing new ideas campaigns and program approaches to break into new and competitive markets.
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion.
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts.
• Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing.
• Manage relevant agencies and 3rd parties in the execution of programs.
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs.
• Track and measure all marketing programs and optimize resources against objectives and budget.

Skills

Demand generation

Field marketing

B2B software marketing

Strategic planning

Cross-functional collaboration

Education

Bachelor’s degree

Tools

CRM systems

Marketing automation

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We’re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals. You will work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.

What You’ll Do

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
• Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
• Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts
• Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
• Manage relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Ability to turn vision into strategy and a marketing plan
• Experience running demand gen campaigns and customer campaigns
• Integrated marketing program planning, execution, and reporting experience
• Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, creative, and analytical
• Experience managing quarterly and annual program budgets
• Experience in vendor management and negotiating
• Hands-on experience using CRM and marketing automation systems
• Strong project management skills; excellent attention to detail
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
• Proven ability to excel in a fast-paced environment is extremely important
• Strong team player with a positive attitude
• Bachelor’s degree required

Nice to Have

• Marketo and Sigma experience preferred
• Experience developing and executing account-based marketing programs
• Experience with customer retention, cross-sell, and upsell campaigns
• Life sciences industry experiences a plus but not essential

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $75,000 - $135,000
• The salary range listed here has been provided to comply with local regulations and represents a potentialbase salary rangefor this role.Please note that actual salaries may vary within the range above or below,depending on experience and location.We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].