Field Marketing Manager

Archrival; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Archrival is seeking a Field Marketing Manager to oversee day-to-day execution of field programs and campus ambassador initiatives. You will collaborate with clients and internal teams to ensure ambassadors have the tools and direction needed to deliver authentic brand moments in communities.

You will lead program growth, develop resources, monitor performance, and translate insights into actionable recommendations while fostering engagement and a sense of community among ambassadors and

Qualifications

• Experience managing programs, communities, teams, or ambassador initiatives.
• Strong communication and relationship-building skills, especially with college students and emerging talent.
• Ability to coach, motivate, and engage a distributed network of brand ambassadors.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Creative problem-solver with ownership, accountability, and attention to detail.

Responsibilities

• Lead the day-to-day execution and growth of field marketing programs, ensuring impactful brand experiences across various communities.
• Develop communication strategies, resources, and best practices that drive ambassador performance, accountability, and engagement.
• Manage program timelines, deliverables, and activations from planning through execution.
• Partner with internal teams and clients to align campus initiatives with brand objectives and campaign goals.
• Monitor program performance, compile reporting, and translate field insights into actionable recommendations.
• Identify opportunities to improve program engagement, expand campus impact, and enhance the ambassador experience.

Skills

Program management

Communication

Ambassador network

Organizational skills

Client relationships

Job description

Archrival is looking for an inspiring leader to oversee the day-to-day execution of our Field Marketing programs, bring brands to life through authentic campus communities, meaningful partnerships, and impactful consumer experiences. As an Archrival Field Marketing Manager, you will manage college ambassador programs, collaborate with internal teams and clients, and ensure ambassadors have the tools, resources, and direction needed to deliver impactful brand moments in their communities.

YOUR IMPACT IN THE ROLE:

• Lead the day-to-day execution and growth of field marketing programs, ensuring impactful brand experiences across various communities.
• Develop communication strategies, resources, and best practices that drive ambassador performance, accountability, and engagement.
• Manage program timelines, deliverables, and activations from planning through execution.
• Partner with internal teams and clients to align campus initiatives with brand objectives and campaign goals.
• Monitor program performance, compile reporting, and translate field insights into actionable recommendations.
• Identify opportunities to improve program engagement, expand campus impact, and enhance the ambassador experience.
• Build a strong sense of community among ambassadors while fostering collaboration across internal teams and agency partners.
• Support recruiting, onboarding, training, and ongoing program development initiatives.
• Serve as a trusted program partner to clients and internal stakeholders through meetings, presentations, and ongoing communication.

WHAT YOU NEED TO SUCCEED:

• Experience managing programs, communities, teams, or ambassador initiatives with a passion for developing others.
• Strong communication and relationship-building skills, especially with college students and emerging talent.
• Ability to coach, motivate, and engage a distributed network of brand ambassadors.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Creative problem-solver with strong ownership, accountability, and attention to detail.
• Comfortable analyzing performance data and turning insights into action.
• Confident communicator with the ability to present to clients, teams, and ambassador communities.
• Passion for youth culture, experiential marketing, community building, and authentic brand connections.

YOU AT ARCHRIVAL

• Understanding of youth culture and passion for continuous learning
• Desire to go against the grain and take on challenges that may have never been done before
• Team first, remain humble and never leave another Archrivaler hanging
• Driven to excellence, committed to grinding out great work mixed with a playful point-of-view
• Contribute to a community of belonging, our collective differences to make Archrival f'n awesome

HUMAN-POWERED MARKETING AT ARCHRIVAL

Archrival powers Field Influence movements for the best companies in the world. Archrival believes in the transformative power of putting the right people, in the right place, at the right moment. The people behind brands are what truly make them human, and thus creating an authentic connection between company and consumer. This is Human-Powered Marketing.

DIVERSE REPRESENTATION IN YOUTH CULTURE

Archrival stands to positively affect the diversity, equity and inclusion of youth culture creatively. We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.