Field Marketing Manager

Harper (YC W25)

San Francisco (CA)

On-site

USD 95,000 - 135,000

Full time

14 days+

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Benefits offered by this job

Health, dental, and vision insurance

Commuter benefits

Team meals and snacks

Job summary

Harper (YC W25) is seeking a Field Marketer in San Francisco to enhance its presence among small business owners. You will design and execute events, direct digital campaigns, and forge community partnerships to elevate brand awareness. The ideal candidate has 4–6 years of experience in field marketing, understands SMB dynamics, and is comfortable with significant travel. Compensation ranges from $95,000 to $135,000, including bonuses and equity, alongside comprehensive health benefits.

Qualifications

4–6 years of high-leverage field marketing experience, ideally for an SMB-focused product or service.
Demonstrated track record running events and local programs that drove measurable pipeline.
Experience directing local digital ad spend and partnering on attribution.

Responsibilities

Build the events strategy and execute against industry events.
Map channels where small businesses look for services.
Direct local digital ad spend and partner on campaigns.

Skills

Field marketing experience

Understanding of small business owners

Event management

Analytical skills

Job description

The Problem

36 million businesses in America need insurance—it's not optional. 77% are underinsured. 40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing.

Over 90% of commercial insurance is still human-led. We're building the inverse: 90%+ AI-led, pushing toward the higher 90s. Not by patching legacy workflows—by building AI that makes humans more effective, improves the customer experience, and eliminates friction at every step.

We're adding ~1,000 customers per month. We've grown 100x since last year. We're looking to do even more this year—and that's why we're hiring.

To grow that fast, we need to be the name small business owners say when they think about insurance—city by city, block by block.

The Thesis

You’ll own Harper's presence in select markets from day one, shaping how those cities' small business owners discover us, talk about us, and choose us. You’ll quickly expand to other markets as well—taking what you learn from the initial market and applying it elsewhere while adapting for local norms. Every event you run, every partnership you forge, every dollar of local spend you direct becomes part of how Harper shows up. Winning in 6-12 months means Harper is the name small business owners in the initial market reach for when they think about insurance, with two more markets moving in the same direction. "Talk to Harper" becomes the way small businesses advise each other on how to get insurance.

The Role

You’re a field marketer who sits at the intersection of brand, growth, and community. You work closely with the Head of Marketing to put Harper everywhere small business owners look in the initial market and beyond: chamber of commerce events, industry meetups, newsletters, directories, digital channels, and the venues we create ourselves.

You work directly with founders. You see an opening, you take it, you own the outcome.

What You'll Do

Build the events strategy — Identify and execute against the industry events worth showing up to, and design Harper-hosted events where the gap exists
Map where small businesses look for services — Newsletters, chambers of commerce, directories, local trade groups, BIDs; get Harper into every channel that matters
Direct local digital ad spend — Partner on geo-targeted campaigns across Google, Meta, and platforms we test; tie spend to pipeline
Forge community partnerships — Build relationships with chambers, trade associations, business media, and the connectors that shape who local small business owners trust
Make Harper the local name — Drive awareness from zero to "of course I've heard of Harper" across the initial market's small business community
Report what's working — Tie programs to revenue and brand awareness; cut what doesn't deliver, double down on what does

You Might Be a Fit If...

You've worked field marketing for a fast-moving company
You've owned a market or region and made it yours
You understand small business owners—how they buy, what they read, where they gather
You think in first principles and move fast with limited oversight
You're hungry. The best events happen at night, and you'll be there

Requirements

4–6 years of high-leverage field marketing experience, ideally for an SMB-focused product or service
Demonstrated track record running events and local programs that drove measurable pipeline
Experience directing local digital ad spend and partnering on attribution
Comfort owning a number, not just a calendar of activities
A demonstrated ability to quickly master and own a local market, regardless of location
Must be comfortable with minimum 80% travel; role will require short term relocation to select markets

Nice to Have

Insurance industry experience, or familiarity with the SMB insurance buyer
Background in high-growth startups or SMB-heavy environments
Experience launching a market from scratch
Deep, working knowledge of a major metro area's small business landscape, communities, and channels—with a preference for Atlanta or a willingness to relocate/travel extensively

Compensation