Field Marketing Manager

Kessler Collection

Orlando (FL)

On-site

USD 70,000 - 90,000

Full time

46 hours ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with employer matching

Paid holidays

Paid vacation

EAP

Tuition reimbursement

Paid jury duty leave

Job summary

Kessler Hotels is seeking a Marketing Manager to develop and execute marketing strategies for its luxury boutique hotels. You will evaluate guest feedback, market conditions, and competitor information to inform campaigns and promotions across channels.

You will coordinate PR, events, partnerships, and digital content with the operations and revenue teams, oversee brand standards, and manage third-party agencies.

Qualifications

Experience developing and implementing marketing strategies for hotels.
Strong presentation and communications skills.
Proficiency with Photoshop, Illustrator, Premiere, and After Effects.

Responsibilities

Manage brand agencies for collateral design and promotions.
Organize events to generate press and PR.
Coordinate co-marketing with partners to boost buzz.
Develop lifestyle programming with operations team.
Oversee online reputation and social media strategies.

Skills

Marketing

Communications

Branding

Social media

Tools

Photoshop

Adobe Illustrator

Premiere

After Effects

Job description

Kessler Hotels

Kessler Hospitality’s portfolio of artistically inspired boutique hotels features unique design, luxurious accommodations, enriching ambiance, and intuitive service. With properties throughout Colorado, Georgia, Florida, North Carolina, and South Carolina, each hotel’s exquisite art, music, and cultural influences are intentionally approachable. Designed to inspire and create unforgettable experiences, Kessler guests are immersed in refined Bohemian luxury, whether at a cutting-edge downtown icon, a premier luxury lodge, Savannah’s entertainment destination, or an elite ski lodge. As the founding member of Marriott’s Autograph Collection, Kessler Hospitality has long championed bold, original hotels, each carefully created with distinctive style and the Individualist traveler in mind.

Yearly

Location

Founded by Richard Kessler in 1984, Kessler Collection® is a visionary hospitality brand that develops, owns and manages luxury boutique hotels, restaurants and retail. We integrate experiences throughout hotel development, ownership and third-party management ventures, creating value for our owners and loyalty from our guests.

Overview

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns

Responsibilities

Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
Organize special events that will generate great press and PR.
Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
Monitor in hotel Marketing and Brand Standards to ensure compliance.
Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
Support website blogs and manage the content strategy in conjunction with Director of Revenue.
Develop relevant promotions and packages as a result of PR and other marketing initiatives.
Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing and Director of Revenue.
Assist with the development of marketing budgets.
Oversee hotel photo shoots and manage photo libraries.
Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
Manage on online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content social media opportunities.
Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management.
Create monthly reports to track the success of campaigns.
Create all branded presentation documents, ensuring they are in the appropriate brand format.

Qualifications

At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
Strong Creative Mind
Ability to organize exclusive events to the
Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
Ability to deliver strong print and collateral marketing materials
Ability to work proficiently quickly in a high-pressure & fast paced environmen
Exceptional with details and follow up
Maintain a warm and friendly demeanor at all times.
Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
Must be able to multitask and prioritize departmental functions to meet deadlines.
Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
Maintain high standards of personal appearance and grooming.
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
Must be able to maintain confidentiality of information.
Perform other duties as requested by management.

Benefits

We are pleased to offer to our full-time associates a comprehensive and competitive benefits package designed to support your health, well-being, and financial future.

Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance 401(k) Retirement Plan with employer matching contributions
Paid holidays
Paid vacation
Paid sick leave (provided in accordance with applicable law)
Employee assistance program (EAP)
Educational opportunities / Tuition reimbursement
Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

For Employees Based In Washington

8 paid holidays per year
Up to 20 days of paid vacation per year, based on classification and length of service
Paid Sick & Safe Time accrues at 1 hour for every 30 hours worked, with up to 72 hours of unused time carried over from one anniversary year to the next.

For Employees Based In Colorado

8 paid holidays per year; employees working in the City of Denver receive 64 hours of designated holiday time per calendar year
Up to 20 days of paid vacation per year, based on classification and length of service
6 days or 48 hours of Paid Sick Leave per year, accrued at 1 hour for every 30 hours worked.

For Employees Based In California

8 paid holidays per year
Up to 20 days of paid vacation per year, based on classification and length of service, capped at 1.5x annual accrual rate; non-supervisory employees working in the City of Los Angeles accrue up to 22 days of Compensated Time Off, based on length of service capped at 192 hours of combined PST and CTO.
Paid Sick Time accrues at 1 hour for every 30 hours worked, unused time is carried over from one anniversary year to the next up to a maximum of 80 hours; employees working in the City of Los Angeles are provided 40 hours of Paid Sick Time annually on their anniversary, unused time is not carried over from one anniversary year to the next.

Please note that certain benefits described above for associates in Washington, Colorado, and California may vary for associates covered by a Collective Bargaining Agreement("CBA"). For such associates, eligibility for and the terms and conditions of benefits are governed by the applicable CBA and any applicable plan documents, and may differ from the benefits described above. In the event of any conflict or inconsistency, the terms of the applicable CBA and governing plan documents will control, as applicable.