Field Marketing Manager

Omnicell

Milpitas (CA)

Hybrid

USD 110,000 - 170,000

Full time

14 days+

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Job summary

Omnicell is seeking a Field Marketing Manager to drive regional and segment-focused programs that accelerate pipeline growth and strengthen customer relationships. You will partner with Sales to translate enterprise strategies into localized campaigns across events, conferences, and customer programs.

The role requires collaboration with Product Marketing, Demand Gen, Marketing Ops, and Content teams to create seamless customer journeys that reinforce Omnicell’s value propositions.

Qualifications

Bachelor’s degree in marketing, business, communications, or a related field.
3+ years of experience in field marketing, event marketing, or demand generation.
Proven experience executing marketing programs tied to pipeline and sales outcomes.
Strong project management and organizational skills.
Ability to partner effectively with Sales and cross-functional stakeholders.
Strong communication and coordination skills in fast-paced environments.

Responsibilities

Drive regional and segment-focused marketing programs that accelerate pipeline growth and strengthen customer relationships.
Coordinate regional marketing activities across tradeshows, conferences, and customer programs.
Align programs with Sales priorities, target accounts, and GTM initiatives.
Partner with cross-functional teams to deliver integrated campaigns and compelling customer experiences.
Track program performance and pipeline contribution to optimize future activities.

Skills

Field marketing

Event marketing

Demand generation

Project management

Cross-functional collaboration

Communication

Education

Bachelor’s degree in marketing, business, communications

Tools

CRM platforms

Marketing automation

Job description

Location: Remote or Hybrid (U.S.)

Department: Marketing

Reports to: Senior Manager, Field Marketing

Why Join Omnicell?

At Omnicell, we're transforming the future of pharmacy and healthcare operations through innovative technology, data-driven insights, and meaningful customer partnerships. As a Field Marketing Manager, you'll play a pivotal role in bringing our go-to-market strategy to life, working at the intersection of Marketing and Sales to create exceptional customer experiences that drive business impact.

This is an exciting opportunity to partner with cross-functional teams, influence pipeline growth, and execute high-visibility programs that directly support customer engagement and revenue outcomes. If you're energized by creating memorable experiences, collaborating with Sales leaders, and turning strategic campaigns into measurable results, we'd love to hear from you.

What You'll Do

Purpose

Drive regional and segment-focused marketing programs that accelerate pipeline growth, strengthen customer relationships, and support Omnicell's go-to-market priorities.

Primary Impact

As a Field Marketing Manager, you will:

Serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth.

Field Marketing Program Execution

Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives.
Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs.
Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases.
Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition.

Sales Alignment & Account Engagement

Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities.
Align marketing programs to account-based engagement strategies and deal progression goals.
Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences.
Coordinate post-event follow-up activities to maximize engagement and pipeline impact.

Campaign Activation & Go-to-Market Integration

Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards.
Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market.
Incorporate digital, content, event, and experiential tactics to create seamless customer journeys.
Ensure field programs reinforce Omnicell's key value propositions and solution positioning.

Event & Experience Leadership

Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs.
Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences.
Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations.

Pipeline Contribution & Performance Optimization

Drive event-sourced and event-influenced pipeline through effective planning and execution.
Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution.
Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting.
Leverage performance data and stakeholder feedback to continually improve future programs.

Customer Advocacy & Experience

Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs.
Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth.
Capture customer insights and feedback to inform future marketing strategies and engagement approaches.

Operational Excellence

Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution.
Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes.
Maintain operational rigor and execution excellence across multiple concurrent initiatives.

Cross-Functional Collaboration

Partner closely with Field Marketing leadership, Product Marketing, Marketing Operations, Event Operations, Demand Generation, Corporate Marketing, and Sales teams.
Act as a connector across functions to ensure strategic alignment, clear communication, and successful program execution.

Who You Are

Minimum Qualifications

Bachelor’s degree in marketing, business, communications, or related field
3+ years of experience in field marketing, event marketing, or demand generation
Proven experience executing marketing programs tied to pipeline and sales outcomes
Strong project management and organizational skills
Ability to partner effectively with Sales and cross-functional stakeholders
Strong communication and coordination skills in fast-paced environments

Preferred Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments.
Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives.
Familiarity with CRM platforms, marketing automation systems, and reporting tools.
Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models.
Experience working within matrixed organizations and cross-functional teams.

How You'll Elevate At Omnicell

At Omnicell, success isn't just about what you achieve. It's about how you achieve it. As a Field Marketing Manager, you will demonstrate our Elevate Behaviors every day

Collaborate

Build strong partnerships across Sales, Product Marketing, Marketing Operations, Event Operations, and Customer Engagement teams to deliver unified customer experiences and business results.

Inspire

Influence stakeholders and foster alignment around field marketing initiatives that create meaningful customer engagement and pipeline impact.

Develop

Continuously learn from customer insights, campaign results, and market trends while sharing knowledge and best practices with colleagues and partners.

Execute

Take ownership of multiple programs simultaneously, establish priorities, and consistently deliver high-quality results on time and within budget.

Impact

Drive measurable business outcomes by connecting marketing investments to pipeline growth, customer engagement, and revenue contribution. Challenge conventional approaches and identify innovative opportunities to improve program performance

Work Conditions