Field Marketing Manager

Pollo Campero; Maryland; On-site; USD 70,000 - 100,000; Full time

Job summary

Pollo Campero seeks a Field Marketing Manager to drive local traffic through community events, fundraisers, and activations across the DMV market. You will support new store openings, assist with turnarounds, and provide restaurant-level insights to optimize campaigns.

You will spend the majority of time in the field visiting restaurants, coordinating budgets and vendors, and collaborating with Operations to ensure cohesive regional marketing programs.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field or equivalent experience.
• 3+ years in field marketing or local store marketing.
• Track record building local traffic and community.
• Comfortable on the ground in restaurants and in the local community.
• Experience in restaurant marketing and executing Field Marketing programs.
• Strong analytical mindset to interpret sales, traffic, and promo data.
• Experience managing local marketing budgets and vendors.
• Willing to spend 70%+ of time in the field across multiple stores.
• Must have reliable vehicle and valid driver’s license.
• Able to lift up to 50 lbs for events and activations.
• Strong cross-functional collaboration with Operations.

Responsibilities

• Drive local traffic through fundraisers and activations (about 60%).
• Support and execute new store openings and assist with turnarounds (about 15%).
• Provide restaurant-level intelligence back to the team (about 15%).
• Ensure national campaigns are executed correctly at store level and flag gaps.
• Manage all marketing workstreams for assigned restaurants.
• Track and report sales, traffic, and promo performance by channel.

Skills

Field marketing

Community building

Budget management

Vendor coordination

Data analysis

Spanish (preferred)

Education

Bachelor's degree in Marketing

Job description

The Field Marketing Manager is a master community builder for their region. This role drives local traffic to restaurants through fundraisers and key activations, leads the successful execution of new store openings, supports the turnaround of underperforming restaurants, provides restaurant-level intelligence back to the team, and makes sure national campaigns are executed correctly at the store level.

The ideal candidate is close to their community and their restaurants. They know how to grow local traffic, and they support their stores on the ground.

Key Responsibilities

• Drive local traffic through fundraisers and key activations (about 60% of the role).
• Support and execute new store openings and assist with the turnaround of underperforming restaurants (about 15%).
• Provide coordinated, relevant restaurant-level information and insight back to the team (about 15%).
• Execute national campaigns correctly at the store level and flag gaps for correction (about 10%).
• Manage all marketing workstreams for assigned restaurants.
• Track and report sales, traffic, and promotional performance by channel, daypart, menu family, and day of week to surface opportunities and risks.
• Collect and elevate local market intelligence, including competitor activity, customer feedback, and emerging trends.
• Support weekly, monthly, and quarterly reporting related to field marketing initiatives and local performance.
• Support the management and execution of the local store marketing budget in alignment with approved parameters.
• Maintain a strong field presence by regularly visiting restaurants to assess execution, gather feedback, and support teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent field experience.
• 3+ years in field marketing, local store marketing, or community roles.
• A track record building local traffic and community.
• Close to the community and comfortable on the ground in restaurants.
• Experience in restaurant marketing is required
• Proven experience executing commercial driving Field Marketing programs.
• Strong analytical mindset with ability to interpret sales, traffic, and promotional performance data
• Experience managing local marketing budgets and vendors
• Ability to spend 70%+ of time in the field, including restaurant visits and community engagement
• Reliable personal vehicle and valid driver's license required.
• Must be able to lift and carry boxes up to 50 lbs when supporting events and on-site activations
• Strong partnership skills with Operations and cross-functional teams
• Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
• Bilingual in English and Spanish is highly preferred.

Market Coverage: Washington, DC, Maryland, and Northern Virginia

• This is a field-based position requiring regular travel throughout the DMV market.