Field Marketing Manager

1st Phorm International

Fenton (MO)

On-site

USD 70,000 - 105,000

Full time

14 days+

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Benefits offered by this job

Health, dental, and vision insurance

Paid time off

401(k)

Paid maternity and parental leave

On-site gym and company amenities

Professional development and education

Job summary

1st Phorm International is seeking a Field Marketing Manager to lead and scale national field marketing operations across grassroots, retail, and event activations. You will own the field team, budget, and strategy to drive brand growth and consumer acquisition.

The role is strategic and hands-on, with responsibility for budget management, KPI tracking, and collaboration with cross-functional teams to maximize impact at a national level.

Qualifications

5+ years experience in field marketing, event marketing, or brand activations with 2+ years leading a distributed or multi-market team.
Experience in field marketing within CP G, supplements, beverage, or fitness preferred.
Proven leadership and team management experience, including remote or geographically dispersed teams.
Strong budgeting and financial oversight; six-figure+ annual budget experience preferred.
Ability to travel frequently (75%+).
Highly organized and detail-oriented with strong execution discipline.
Creative thinker with execution discipline and strong communication skills.
Self-starter with ownership mindset and proactive attitude.

Responsibilities

Lead field marketing operations nationwide across grassroots, retail, and events.
Direct Street Team and oversee weekly meetings and KPIs.
Own national field marketing budget and track spend vs. forecast.
Coordinate staffing, scheduling, and activation coverage for priority markets.
Identify new event opportunities and drive guerrilla marketing initiatives.
Collaborate with media/creative, BFY, and operations teams; maintain brand consistency.
Present concise weekly updates and participate in performance reviews.

Skills

Field marketing leadership

Team management

Budget management

Strategic planning

Travel readiness

Organization & detail-orientation

Creative execution

Communication & presentation

Ownership mindset

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Field Marketing Manager

3 days ago Requisition ID: 1012

Salary Range: $70,000.00 To $105,000.00 Annually

ABOUT 1ST PHORM

1st Phorm is a rapidly growing ﬁtness and lifestyle company. We offer a fast-paced, competitive work environment, that provides an opportunity to grow your career like no other place in the world. 1st Phorm represents more than just a supplement company. It’s a movement to help real people get real and long term results. A movement to change the way people behave toward each other. It’s working to do the best you can and do the right thing ... even if it may not be the quickest or easiest way to get there.

OUR CORE VALUES

LOYALTY. GO THE EXTRA MILE. STAY HUMBLE. BE DISCIPLINED. ACCEPT RESPONSIBILITY. TAKE INITIATIVE. LEAD BY EXAMPLE. BUILD POSITIVE & FUN RELATIONSHIPS. ALWAYS BE LEARNING. BE SELFLESS. BE ENTHUSIASTIC. BELIEVE.

WHY THIS ROLE

This is the leadership seat for 1st Phorm's national field marketing function. You'llown the Street Team, the field marketing budget, and the strategy behind how weshow up in grassroots, retail, and event spaces across the country at a momentwhen the brand is expanding aggressively across Better For You (BFY) and PhormEnergy. This role has a clear growth trajectory within the Events & Activations teamand significant autonomy to build, test, and scale new field marketing approaches.

POSITION OVERVIEW

The Field Marketing Manager is responsible for leading and scaling 1st Phorm's field marketing operations across grassroots, retail, and event activations nationwide. This role ensures our field team operates at a high level of execution, professionalism, and measurable performance while driving brand growth, retail velocity, and consumer acquisition in-market.

This role is both strategic and hands-on.

CORE RESPONSIBILITIES

Field Team Leadership & Performance Management
- Directly manage the 1st Phorm Street Team
- Lead weekly field marketing team meetings
- Establish clear performance expectations and KPIs
- Conduct ongoing coaching, training, and accountability check-ins
- Ensure high-level execution standards across all activations
- Maintain strong team morale, communication, and discipline across adistributed, multi-market team
- Develop future field leaders and succession planning
Event & Activation Execution Oversight
- Oversee planning and execution of:
  - Grassroots activations
  - Retail samplings
  - Regional events
  - Trade shows
  - Guerrilla marketing initiatives
- Ensure all activations are:
  - On-brand
  - On-budget
  - Logistically sound
  - Measurable
- Review and approve event briefs, run-of-shows, and staffing plans
- Step into key events as on-site lead when required
Budget Ownership & Financial Discipline
- Own and manage the national field marketing budget
- Track spend vs. forecast monthly
- Approve field expenses and travel
- Identify cost efficiencies without sacrificing impact
- Provide budget reporting to Director of Events
- Ensure strong ROI alignment across all field initiatives
Scheduling & Logistics Management
- Ensure adequate staffing for all field events
- Prevent schedule conflicts and overextension
- Maintain activation coverage across priority markets
Market Opportunity Development
- Identify and bring new event opportunities to the table
- Source grassroots and regional events aligned with:
  - Fitness
  - College
  - Motorsports
  - First Responder communities
- Evaluate opportunities based on:
  - Sampling Reach
  - Cost
  - Audience alignment
  - Sampling rights
  - Data capture potential
  - Retail proximity
- Present structured opportunity briefs for leadership approval
- Develop and execute creative, high-impact, low-cost guerrillamarketing tactics
- Identify unconventional ways to:
  - Drive product trial
  - Capture emails/SMS
  - Create organic content
  - Generate local buzz
- Pilot new activation concepts and measure results
- Continuously test and iterate new in-market growth strategies
Retail & Velocity Support
- Align field efforts with retail growth priorities
- Ensure field activations are strategically placed near retail partners
- Support velocity-building initiatives (store competitions, samplings,etc.)
- Track and report on retail lift tied to activations
Reporting & KPI Tracking
- Track and report on:
  - Samples distributed
  - Emails/SMS captured
  - Retail lift (where applicable)
  - Cost per activation
  - Cost per lead
  - Impressions & engagement
- Deliver concise weekly updates
- Participate in bi-monthly performance reviews
- Ensure field data is properly documented and measurable
Cross-Functional Collaboration
- a. Work closely with:
  - Media/creative team
  - BFY team
  - Student Marketer program
  - Legionnaire program
  - Operations & Logistics
- Ensure brand consistency across all field touchpoints
- Provide creative briefs for field assets and signage
- Communicate clearly across departments
Brand Representation & Culture
- Represent 1st Phorm with professionalism and integrity
- Maintain high appearance and conduct standards for the team
- Protect brand image at all events
- Lead with intensity, ownership, and accountability
Key Performance Indicators (KPIs)
- Samples Distributed
- Cost per sample distributed
- Data capture
- On site sales
- Budget adherence
- Retail velocity impact

QUALIFICATIONS

5+ years experience in field marketing, event marketing, or brandactivations, including at least 2+ years managing a distributed or multi-market field team
Experience in field marketing or brand activation within CPG, supplements,beverage, or fitness industries strongly preferred with competitor brandexperience being a plus
Proven leadership and team management experience, including managingremote or geographically dispersed teams
Strong budgeting and financial oversight skills; experience owning a six-figure+ annual budget preferred
Ability to travel frequently (75%+)
Highly organized and detail-oriented
Creative thinker with execution discipline
Strong communication and presentation skills
Self-starter with ownership mindset

IDEAL CANDIDATE TRAITS