Field Marketing Intern, 2027 Season

Penske Entertainment (IMS, INDYCAR, IMS Productions); Indianapolis (IN); On-site; USD 21,000 - 30,000; Full time

Benefits offered by this job

Paid internships

Shadowing, mentoring, and training

Hands-on experience

Job summary

Penske Entertainment is seeking a Field Marketing Intern to support grassroots marketing efforts across major race weekends and community events in Indianapolis. You will help engage fans, grow consumer leads, and represent the IMS brand at events, festivals, and tracks statewide.

The internship is onsite at IMS during race weekends and includes paid opportunities with a schedule that covers February through September 2027, including heavy May activity and weekend shifts.

Qualifications

• Passionate about sports, motorsports and/or sports marketing.
• High integrity and confidentiality.
• Result-oriented.
• Possess creativity and problem-solving skills.
• Possess strong interpersonal, communication, analytical, written, and verbal skills.
• Innovative thinker and self-starter with perseverance to lead teams to success.
• Local market knowledge is a plus.
• Passion for community engagement and storytelling.

Responsibilities

• Manage displays, collateral and promotional items at events (including set-up and tear down).
• Engage fans of all ages/backgrounds at events and identify future event opportunities from consumers.
• Manage and operate the Indy Commons in the Sam’s Club Fan Midway throughout the Month of May, Brickyard Weekend, and other race weekends at IMS.
• Support a growing consumer database by getting fans to sign-up for giveaways and other promotions.
• Become a credible brand expert for the Indianapolis Motor Speedway and the NTT INDYCAR Series.
• Develop and maintain knowledge of the IMS brand and various athletes.
• Have an outgoing personality that captivates an audience and excites fans to experience the Indianapolis Motor Speedway.

Skills

Sports marketing

Interpersonal skills

Written communication

Verbal communication

Problem-solving

Creative thinker

Education

Enrolled in four-year college or university

Job description

REPORTS TO:
Sr. Manager, Community Outreach & Fan Engagement

LOCATION:
Indianapolis, IN

FLSA STATUS:
Non-Exempt

EMPLOYMENT TYPE:
Seasonal

DURATION:
January-September 2027

ABOUT US

At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:

• Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.

Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.

WHAT YOU’LL DO

As a Field Marketing Intern, you will participate in grassroots marketing efforts which include traveling to various events aimed at interacting with consumers, generating consumer leads, and serving as an Indianapolis Motor Speedway Ambassador. The Field Marketing Team is responsible for successful execution of events, representing the image of the brand and providing memorable experiences to everyone they encounter. The Field Marketing Team is a paid promotional internship program and is onsite at IMS during major race weekends interacting with fans and assisting with event operations. Outside of race weekends the Field Marketing Team works at community events, festivals, and other racetracks throughout the state.

YOUR RESPONSIBILITIES

• Manage displays, collateral and promotional items at events (including set-up and tear down)
• Engage fans of all ages/backgrounds at events and identify future event opportunities from consumers
• Manage and operate the Indy Commons in the Sam’s Club Fan Midway throughout the Month of May, Brickyard Weekend, and other race weekends at IMS
• Support a growing consumer database by getting fans to sign-up for giveaways and other promotions
• Become a credible brand expert for the Indianapolis Motor Speedway and the NTT INDYCAR Series
• Develop and maintain knowledge of the IMS brand and various athletes
• Have an outgoing personality that captivates an audience and excites fans to experience the Indianapolis Motor Speedway

WHAT YOU BRING

We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us.

Required Experience & Skills:

• 21+ preferred
• Currently enrolled in an undergraduate or graduate program at an accredited college or university
• Passionate about sports, motorsports and/or sports marketing
• High integrity and confidentiality
• Result-oriented
• Possess creativity and problem-solving skills
• Possess strong interpersonal, communication, analytical, written, and verbal skills
• Innovative thinker and self-starter with perseverance to lead teams to success
• Local market knowledge is a plus
• Passion for community engagement and storytelling

Conduct:

• Maintains high level of energy during entire duration of shift
• Must be able to work exceptionally well with others in a close team environment
• Charming and outgoing attitude during shifts
• Embodies the brand values during every shift
• Must be polite, courteous, and treat all consumers respectfully regardless of the situation
• Must comply with local, state, and federal law
• Must be able to sit and stand for extended periods of time during events.
• Must treat company vehicle with care whether on or off the road
• Handle all field marketing equipment and displays with care during transport, use and storage

Education:

• Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field

Leadership:

• This role does not have direct supervisory responsibilities

FLEXIBILITY & TRAVEL:

Must be able to work at least one event shift per week or 10-15 hours. Required dates include:

February-April: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include:

• February 19 – 100 Days Out from the Indy 500 Fan Celebration

May: Must be available to work at IMS and at off-site field marketing events 20-25 hours per week. Required dates include:

• May 1 – Month of May Kick-off Event
• May 14 – Sonsio Grand Prix Practice & Qualifying
• May 15 – Sonsio Grand Prix Race Day
• May 21 – Indy 500 Fast Friday Practice
• May 22 – PPG presents Indy 500 Armed Forces Qualifying
• May 23 – PPG presents Indy 500 Armed Forces Qualifying
• May 26 – Community Day presented by Gallagher and Coca-Cola Indy 500 Porch Party Winner Visits
• May 30 – 111th Running of the Indianapolis 500 presented by Gainbridge

June-September: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include:

• July 22 – Hauler Parade
• July 24 – Pennzoil 250 presented by Take 5 Oil Change
• July 25 – Brickyard 400 presented by PPG
• September 16 – IMSA Street Festival
• September 17 – IMSA Practice
• September 18 – IMSA Qualifying
• September 19 – TireRack.com Battle on the Bricks IMSA Race

Additional Requirements

• Must be available to work weekends
• Must have a flexible schedule
• Must be willing to work unusual hours

PHYSICAL DEMANDS

• Must be able to lift up to 50 lbs. and assist with event set-up and tear-down.
• Extended periods of standing or walking (as needed)
• Comfortable working indoors/outdoors and around event noise

WORK ENVIRONMENT

• Fast-paced, collaborative office and event settings
• Staff will experience frequent interruptions and must be prepared to interact with others on a regular basis

BENEFITS & PERKS

• Paid internships
• Shadowing, mentoring, and training opportunities with successful marketing motorsport professionals
• Hands-on experience in a fast-paced environment

EQUAL OPPORTUNITY

Penske Entertainment is proud to be an equal opportunity employer. We’re committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability.

Qualifications

Experience

Preferred

1

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.