Field Marketing Associate Director

Grant Thornton; Tulsa (OK); Hybrid; USD 136,000 - 204,000; Full time

Job summary

Grant Thornton seeks a Field Marketing Associate Director to lead activation across markets and coach a high-performing Field Marketing team. You will translate enterprise priorities into in-market programs, partnering with sales and GTM teams to drive engagement and measurable business impact.

You will own activation strategy, portfolio prioritization, and cross-functional collaboration while developing capabilities and ensuring consistent execution across markets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred.
• 10+ years of progressive B2B marketing experience, preferably in professional services or related industry.

Responsibilities

• Lead activation strategy across multiple markets and coordinate area activation plans.
• Develop portfolio prioritization and resource allocation aligned to enterprise priorities.
• Collaborate with sales, GTM, and marketing teams to connect field activations to campaigns and content.
• Travel regularly to support priority activations and high-impact events.

Skills

CRM systems

Marketing automation

Data-driven decision making

Project management

Leadership

Communication

Strategy development

Education

Bachelor's degree in Marketing, Business or related field

MBA preferred

Tools

AI tools

Job description

Grant Thornton is seeking a Field Marketing Associate Director to join the team. Approved office locations can be found below.

Job Description:

As a Field Marketing Associate Director, you serve as a player-coach, leading activation across multiple markets while coaching and developing a high-performing team of Field Marketers. You translate enterprise priorities, growth opportunities, and market insights into coordinated in-market programs that drive engagement, demand, and measurable business impact. In addition to leading an assigned area, you take enterprise-level ownership of one or more Field Marketing priorities or other strategic initiatives.

You are accountable for the performance and development of your direct reports and for contributing to the performance, capability, and consistency of the broader Field Marketing team. You are also accountable for the quality and impact of your area portfolio and the success of the function-wide priorities you lead. This includes setting activation strategy, prioritizing investments and resources, establishing clear ownership, and ensuring consistent execution through disciplined intake, shared planning routines, repeatable activation formats, and structured post-activation evaluation. Partnering closely with sales, GTM leaders, and marketing teams, you ensure field activation is connected to campaigns, content, brand standards, and performance measurement, raising the bar for impact and consistency over time.

Your Day-to-Day May Include:

Area and Portfolio Leadership

• Serve as the senior Field Marketing advisor to area leaders, identifying growth opportunities and recommending priorities based on business performance, engagement signals, market intelligence, and enterprise direction.

• Own activation strategy, portfolio prioritization, and resource allocation across assigned areas, making clear recommendations on where Field Marketing should invest, scale, optimize, defer, or stop activity based on opportunity, impact, capacity, and enterprise priorities.

• Translate priorities into coordinated area activation plans and calendars aligned to enterprise direction, ensuring work enters through the single intake model with clear ownership

• Serve as the Field Marketing point of accountability for the assigned area and strategic priorities, addressing questions related to ownership, prioritization, capacity, cross-functional engagement, execution quality, and activation standards.

Enterprise and Cross-Functional Ownership

• Lead one or more Field Marketing priorities that extend across geographic boundaries, establishing the strategy, ways of working, roles, tools, and standards needed for the broader team to operate consistently and effectively.

• Serve as the Field Marketing lead for assigned cross-functional relationships or portfolios ensuring Field requirements and perspectives are represented in planning and decision-making.

• Lead Field Marketing engagement with campaign, Industry, Service Line, Alliances, content, and channel teams to translate enterprise priorities into locally relevant activation programs, while providing market insight that informs future strategy, audiences, content, and investment decisions.

• Drive cross-functional collaboration across marketing functions to ensure field activations remain connected to campaigns, content, brand standards, and performance measurement

Team Leadership and Capability Building

• Lead, coach, and develop Field Marketing team members, establishing clear expectations for strategic ownership, stakeholder management, activation readiness, execution quality, measurement, and continuous improvement.

• Build capability across the broader Field team by sharing expertise, developing practical guidance and tools, facilitating knowledge transfer, and enabling team members to take greater ownership of programs and portfolios.

• Establish scalable ways of working across the Field Marketing team by turning lessons, successful programs, and specialized expertise into practical guidance, tools, templates, and repeatable activation models.

• Establish practical and responsible AI-enabled ways of working across the team to improve planning, targeting, communications, insight development, workflow efficiency, and reporting, while maintaining appropriate judgment and quality review.

• Work with onshore and offshore team members to elevate execution quality and standards across markets

Activation Quality and Business Impact

• Provide strategic oversight and selective hands-on leadership for priority events, sponsorships, conferences, executive programs, and experiential activations, ensuring clear ownership, appropriate resourcing, repeatable formats, and consistent experience standards across markets.

• Travel regularly across markets as needed to provide on-site support and leadership for priority activations, complex programs, and high-impact events.

• Drive post-activation evaluation discipline across markets, including post-event reviews, CRM capture, follow-up effectiveness, and clear recommendations to scale, optimize, or stop investments based on outcomes

• Ensure best practices for event follow-up, lead routing, and engagement progression are consistently applied across markets

• Other duties as assigned

You Have the Following Technical Skills and Qualifications:

• Bachelor's degree in Marketing, Business, Communications or related field required; MBA preferred

• 10+ years of progressive B2B marketing experience, preferably within professional services or related industry

• Demonstrated experience leading, coaching, and developing marketing professionals, including direct people leadership and leadership across teams or matrixed initiatives. Extensive experience in strategic marketing planning, event management, and campaign execution

• Advanced proficiency with CRM systems and marketing automation platforms

• Strong analytical capabilities with proven track record of using data to drive marketing decisions

• Exceptional project management skills with ability to oversee multiple complex initiatives simultaneously

• Outstanding communication and leadership skills with ability to influence at all organizational levels

• Demonstrated ability to balance tactical execution with strategic thinking and team development

• Experience working collaboratively across functions and with geographically dispersed teams

• Agility and adaptability in responding to changing business priorities and market conditions

• Ability to move between enterprise strategy, area planning, team leadership, and on-site activation while maintaining clear ownership and follow-through.

• Proficiency with AI tools to improve planning, targeting, communications, and operational efficiency, with the ability to apply appropriate judgment and review to ensure accuracy

• Ability and willingness to travel regularly, including periodic overnight travel.

• The base salary range for this position is between $136,000 and $204,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.

About Us

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.

Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.

About the Team

The team you’re about to join is ready to help you thrive. Here’s how:

• Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.

• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.

• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers

• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers

Here’s what you can expect next:

If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.

Benefits:

We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.

• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.

• Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

• Additional Details:

• It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.

• Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact [e-mail].

• For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

• For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.