Field Marketing Ambassador-Arlington

Indianapolis Motor Speedway; Arlington (TX); On-site; USD 16,000 - 20,000; Full time

Benefits offered by this job

Hourly pay

Networking opportunities

Mentorship

Job summary

Penske Entertainment in Arlington, TX seeks a Field Marketing Ambassador for the Java House Grand Prix of Arlington internship. You'll gain hands-on experience building brand presence and community engagement for a premier motorsports event near Dallas–Fort Worth.

You'll work with the Marketing & Communications team, represent the event at festivals and partner activations, and help drive fan awareness, ticket sales, and lead generation across North Texas.

Qualifications

• Interest in field marketing or sports marketing.
• Comfortable engaging with the public.
• Reliable transportation for travel across the DFW area.
• Strong organizational skills to juggle multiple events and timelines.
• Flexible, adaptable, and punctual.
• Ability to work well with others on a team.
• Bilingual is a plus.

Responsibilities

• Represent JHGPA at local events and partner activations across the DFW area.
• Set up, manage, and break down branded displays, signage, and collateral at off-site events.
• Support execution of grassroots marketing initiatives, including sampling, giveaways, and street team activity.
• Assist with logistics for school and community partnership programs, including outreach tied to JHGPA Pathways.
• Help coordinate vendor and venue logistics for promotional placements and activation sites.
• Encourage fans to sign up for giveaways, email lists, and promotions to help grow the JHGPA database.
• Capture photo and video content at community and promotional events to support recap and social content.

Skills

Field marketing

Community engagement

Public speaking

Organizational skills

Team player

Flexible scheduling

Bilingual

Education

Marketing/Communications

Job description

POSITION TITLE:
Field Marketing Ambassador– Java House Grand Prix of Arlington

Job Details

Description
POSITION TITLE:
Field Marketing Ambassador– Java House Grand Prix of Arlington

Reports To
Director, Marketing and Communications (GPA)

LOCATION:
Arlington, TX

Flsa Status
Non-exempt

Employment Type
Internship

Duration Of Internship
September 2026 through March 2027

About Us
At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:

• Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR - The Indianapolis-based governing body for North America\'s premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.

Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.

What You’ll Do

As Field Marketing Ambassador will gain hands-on experience building brand presence and community engagement for one of North America's premier motorsports events. Beyond race weekend, you\'ll serve as the face of the Java House Grand Prix of Arlington at festivals, community events, partner activations, and grassroots marketing initiatives throughout the Dallas–Fort Worth area, helping introduce new audiences to the excitement of INDYCAR long before the green flag drops.

Working alongside the Java House Grand Prix of Arlington Marketing & Communications team, you\'ll represent the event as an official brand ambassador while driving fan awareness, supporting ticket sales initiatives, engaging directly with fans, generating leads, and helping execute experiential marketing activations that bring the Grand Prix to life across North Texas.

This is a hands-on, fast-paced internship ideal for students and emerging professionals who are passionate about sports marketing, live events, and fan engagement, and who want the unique opportunity to help launch and grow a premier professional sporting event from the ground up.

Your Responsibilities
Field Marketing & Community Activation

• Represent JHGPA at local community events, festivals, and partner activations across the DFW area
• Set up, manage, and break down branded displays, signage, and collateral at off-site events
• Support execution of grassroots marketing initiatives, including sampling, giveaways, and street team activity
• Assist with logistics for school and community partnership programs, including outreach tied to JHGPA Pathways
• Help coordinate vendor and venue logistics for promotional placements and activation sites
• Encourage fans to sign up for giveaways, email lists, and promotions to help grow the JHGPA database

Brand Ambassadorship

• Serve as a kind, credible brand ambassador by developing in-depth knowledge of the event, INDYCAR, participating drivers, partners, and race weekend programming
• Engage fans and community members, answering questions and building excitement ahead of race weekend
• Capture photo and video content at community and promotional events to support recap and social content

Race Weekend

• Support fan engagement and activation zones during race weekend
• Assist with set-up and tear down of field marketing displays and activations
• Partner with internal teams to ensure consistent branding and messaging across all touchpoints

Other

• Develop and maintain outstanding working relationships with coworkers, community partners, and supervisors
• Develop and maintain knowledge of the INDYCAR brand and various athletes
• Track inventory of collateral, signage, and promotional giveaways
• Assist in compiling event recaps and activation performance summaries
• Expectation to be able to stand or walk for long periods of time
• Exposure to outdoor weather elements at community events and race weekend
• Other duties as assigned by the supervisor(s)

What You Bring

We’re looking for someone who’s energized by getting out into the community, comfortable representing a brand face-to-face, and ready to bring great effort every day.

Required Experience & Skills

• Interest in field marketing, experiential marketing, or sports/community marketing
• Comfortable engaging with the public and speaking on behalf of a brand
• Reliable transportation to travel to community and promotional events across the DFW area
• Strong organizational skills; able to juggle multiple events and timelines
• Flexible, adaptable, and punctual
• Ability to work well with others on a team
• High integrity and confidentiality
• Ability to quickly process and react to problems with minimal supervision
• Strong communication and collaboration skills
• A proactive, flexible mindset and commitment to excellence
• Cultural competence and the ability to thrive in a diverse environment
• Alignment with Penske Entertainment’s core values and standards
• Bilingual is a plus

Education

• Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field

Leadership

• This position does not have supervisory responsibilities

FLEXIBILITY & TRAVEL

• Must be located in Arlington, TX or the surrounding area. Housing and/or compensation for housing not provided
• Frequent travel to and from local communities for field marketing, promotional, and engagement events, as well as to and from the office
• Must be available for the Java House Grand Prix of Arlington (March 18–21) and regular promotional events September – March
• Extended hours required during race weekends and key event periods; must be able to work overtime as needed
• Able to work evenings, weekends, and event days as scheduled
• Flexible schedule required; willingness to work non-traditional hours

Mandatory Events

• Thursday, March 18th – Track Set-Up
• Friday, March 19th – Practice
• Saturday, March 20th – Qualifying
• Sunday, March 21st – Java House Grand Prix of Arlington
• Other promotional and community events as assigned

PHYSICAL DEMANDS

• Ability to occasionally lift and/or move up to 50 pounds
• Must be able to see and hear in the normal range with or without correction, and communicate verbally and in written form with great facility and must be able to be understood
• Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings
• Work outdoors requires physical strength and stamina to endure extreme heat, cold, rain, and other conditions

WORK ENVIRONMENT

• Fast-paced, collaborative office and event settings
• This role splits time between community/field settings and race event settings, with regular travel between them
• Expect exposure to the weather elements at outdoor community events and during race weekend
• The noise level in the work environment can be loud, due to professional racing events

Benefits & Perks

• Opportunity to serve as an ambassador for INDYCAR and the Grand Prix of Arlington
• Exposure to experiential marketing, community engagement, and live event operations
• Hourly pay to compensate for hours worked
• Access to professional development and networking
• Opportunity to build professional connections with Arlington businesses and community leaders

EQUAL OPPORTUNITY
Penske Entertainment is proud to be an equal opportunity employer. We’re committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability.