Field Events Manager

Brobston Group; Miami (FL); On-site; USD 100,000 - 112,000; Full time

Benefits offered by this job

Base salary + bonus

Elite Club Trip

Monthly sales competitions

Employee Stock Purchase Plan

401K with Company Match

Medical, Dental & Vision Insurance

Paid Parental Leave

9 Paid Company Holidays

Flexible Time Off

Job summary

The RealReal is seeking a Field Events Manager to lead the planning and execution of high-impact local events that drive consignor acquisition, brand awareness, and supply growth across assigned markets. You will work with Sales, Marketing, CRM, and Creative teams to create cohesive activations and measurable outcomes.

In this role, you will manage budgets, build partnerships with local businesses and influencers, and travel up to 75% to activate programs in your market.

Qualifications

• 4+ years in experiential, event, or field marketing roles
• Located in or willing to relocate to assigned market territory
• Proven track record of planning and executing high-quality events with measurable outcomes
• Experience building partnerships with local businesses and community orgs
• Ability to collaborate with sales and marketing to align event strategy with GTM goals
• Strong budgeting, scheduling, and multi-market coordination skills
• Creative thinker with understanding of luxury/fashion markets
• Willingness to travel up to 75% across the market

Responsibilities

• Plan and execute a portfolio of local events to drive supply and brand awareness
• Identify and activate partnerships with local businesses and influencers
• Establish KPIs and analyze post-event performance for optimization
• Collaborate with regional sales to align goals and lead routing
• Work with Marketing, CRM, Creative, and Social teams to amplify activations
• Leverage social platforms to build local brand awareness
• Manage quarterly budget for market programming
• Stay informed on cultural trends and market dynamics

Skills

Experiential events

Event planning

Field marketing

Partnership development

Cross-functional collaboration

Budget management

KPI tracking

Travel readiness

Flexible scheduling

Client relationship building

Education

Bachelor's degree in Marketing or related field

Tools

CRM

Marketing platforms

Job description

About The Role

The Sales Events Team at The RealReal brings our brand to life through high-touch experiences that create meaningful connections with consignors in their local communities. As we expand our market-specific programming across key U.S. cities, we're hiring a Field Events Manager to drive event strategy and execution that directly supports consignor acquisition, brand awareness, and supply growth in the market.

What You Get To Do Every Day

• Plan and execute a portfolio of local events, from intimate consignor dinners and brand activations to community partnerships and sponsorships, that drive supply, build brand awareness, and deepen client relationships
• Identify and activate partnerships with brand-relevant local businesses, philanthropic organizations, and community influencers that expand TRR's reach among high-value consignors
• Build every program with measurable outcomes, establishing clear KPIs, tracking event-driven supply results, and analyzing post-event performance to continuously improve
• Collaborate closely with regional sales teams to align on goals, coordinate consignor outreach, and implement lead capture and routing processes
• Partner with Marketing, CRM, Creative, and Social teams to ensure local activations are amplified across channels and connected to broader marketing campaigns
• Leverage social platforms to build local awareness of the TRR brand and mission, identifying topics and moments that resonate with your target consignor audience
• Manage quarterly budget and ensure all programming delivers against supply and brand awareness goals for your market
• Stay current on local cultural trends, luxury market dynamics, and community developments to identify timely event and partnership opportunities

What You Bring To The Role

Minimum Requirements:

• EXTERNAL: 4+ years of experience in experiential, event, or field marketing, agency or in-house
• INTERNAL: Located in or willing to relocate to the physical territory (At Home first role) of the geographically assigned market
• INTERNAL: Currently in an individual contributor, Concierge role with a New Consignor goal (LM or SMLM) for at least 1+ years
• INTERNAL: Hit or exceed both unit quota and New Consignor goal for past 1+ years
• INTERNAL: Note: Internal transfers will not be able to keep their VIPs or book of business (not required for the role)
• Proven track record of planning and executing high-quality events from concept through execution, with measurable business outcomes
• Strong performance mindset with the ability to define metrics, interpret data, and optimize programs for results
• Experience building productive partnerships with local businesses, community organizations, and brand-relevant partners
• Demonstrated ability to collaborate cross-functionally with sales and marketing teams to align event strategy with broader go-to-market goals
• Operationally strong and detail-oriented, with the ability to manage multiple programs across markets and timelines simultaneously
• Creative thinker with a pulse on cultural and local trends and the ability to translate insights into strategic event opportunities
• Ability to manage a flexible schedule including evenings and weekends as needed to support market events
• Ability to travel up to 75% within assigned market area
• A shared commitment to our core values of Family, Fashion and Philanthropy
• Genuine enthusiasm for fashion, luxury, and style

Preferred Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Established contacts and community relationships in local market
• Experience in luxury, fashion, or premium lifestyle brands
• Prior experience working alongside or embedded within a sales organization

Compensation, Benefits, + Perks

• Base salary plus bonus
• Annual Elite Club Trip for top performers
• Monthly sales competitions (i.e. cash prizes site credit)
• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• 9 Paid Company Holidays
• Flexible Time Off (With Manager Approval)

Find out more about our Benefits here. (http://careers.therealreal.com/us/en/benefits)

The expected salary range for this role is $100,000.00-$112,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The expected On-Target Earnings range for this role is $125,000.00-$140,000.00. To determine on-target earnings, the range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping period. Compensation is higher for those who exceed targets.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here (https://www.therealreal.com/trr/diversity).

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.