Field, Channel, and Alliances Marketing Manager

Infinidat; Waltham (MA); On-site; USD 125,000 - 137,000; Full time

Job summary

Infinidat seeks a Field, Channel, and Alliances Marketing Manager to plan and execute logistics, promotions, and reporting for field marketing events, webinars, and alliance marketing in the US Federal space. The role collaborates with global marketing, sales, and vendors to deliver high-quality campaigns and drive demand for Infinidat and partners.

The ideal candidate has 5–7 years in high-tech B2B field/channel marketing, with fluency in English; Spanish/Portuguese a plus. Travel required.

Qualifications

• 5-7 years proven high tech B2B field and channel marketing experience in an international environment with experience in Enterprise storage systems or storage software company MANDATORY.

Responsibilities

• Build and maintain trusted partnerships with internal sales, channel, and technical alliance teams.
• Partner with internal sales to develop and execute marketing campaigns that maximize lead generation and accelerate pipeline.
• Lead planning, execution and optimization of channel marketing programs to strengthen partner engagement and drive pipeline growth.

Skills

Project management

Communication

Self-starter

B2B marketing

Spanish/Portuguese language

Tools

Marketo

SFDC

6Sense

Oktopost

Job description

At Infinidat, a Lenovo company, we empower enterprises and service providers with cutting-edge storage platforms that redefine performance, reliability, and cyber resilience at scale.

Infinidat’sField, Channel, and Alliances Marketing Managerwill be responsible for planning and executing logistics, promotional activities and reporting of field marketing events, webinars, channel marketing programs, and marketing for technical alliances and US Federal efforts. This individual is high energy and savvy, you will work closely with the global marketing team, sales, channel sales, and outside vendors to deliver high-quality events, programs and activities that enhance the company’s brand and support demand generation goals for Infinidat and our partners.A hands-on role that reports to the Sr. Manager of Field, Channel, and Alliances Marketing. 5-7 years of proven experience with an enterprise storage systems or enterprise storage software company MANDATORY.

Responsibilities:

At Infinidat, a Lenovo company, we empower enterprises and service providers with cutting-edge storage platforms that redefine performance, reliability, and cyber resilience at scale.

Infinidat’sField, Channel, and Alliances Marketing Managerwill be responsible for planning and executing logistics, promotional activities and reporting of field marketing events, webinars, channel marketing programs, and marketing for technical alliances and US Federal efforts. This individual is high energy and savvy, you will work closely with the global marketing team, sales, channel sales, and outside vendors to deliver high-quality events, programs and activities that enhance the company’s brand and support demand generation goals for Infinidat and our partners.A hands-on role that reports to the Sr. Manager of Field, Channel, and Alliances Marketing. 5-7 years of proven experience with an enterprise storage systems or enterprise storage software company MANDATORY.

Responsibilities:

• Build and maintain trusted partnerships and communication with internal sales, channel, and technical alliance teams.
• Partner with our internal sales teams to develop and execute strategic marketing campaigns and programs that maximize qualified lead generation, accelerate conversion to pipeline, and support revenue objectives ensuring alignment with global marketing strategy and business goals.
• Lead the planning, execution and optimization of channel marketing programs that strengthen partner engagement, expand market reach and drive pipeline growth working closely with our internal channel teams and channel partners.
• Collaborate closely with technical alliances leadership on joint marketing activities that drive revenue, increase engagement and generate demand through strategic alliance partnerships.
• Create and maintain channel and alliance marketing content, including partner-facing sales enablement materials, co-branded assets, and campaign collateral to support joint go-to-market activities.
• Measure, analyze and report on marketing event and program success via sales and marketing automation systems, delivering actionable insights and ROI recommendations on a weekly/monthly basis.
• Build and maintain relationships with third-party vendors and venues.
• Represent the company at industry conferences, trade shows, events and customer-facing engagements to strengthen brand awareness, generation top-of-funnel leads, and support deal progression.
• Monitor industry trends, competitive activity and market opportunities to identify areas of growth.

Requirements:

• 5-7 years proven high tech B2B field and channel marketing experience in an international environment with experience in Enterprise storage systems or storage software company MANDATORY.
• Fluency in English mandatory and fluency in Spanish and/or Portuguese strongly preferred.
• Strong experience in both field and channel marketing at a minimum with experience in technical alliance marketing and Federal marketing strongly desired.
• Strong, proven experience in Marketo, SFDC, 6Sense, Oktopost and other marketing AI automation packages.
• Self-starter and ability to work independently.
• Good project management & problem-solving skills.
• Excellent oral and written communication skills.
• Travel will be required from time-to-time.

Annual salary range: $125K - $137K

About Infinidat

Infinidat’s enterprise storage portfolio provides global Fortune 500 enterprises and service providers with best-in-class solutions for primary storage, next-generation data protection, disaster recovery, business continuity, and cyber resilience. Infinidat’s acclaimed InfuzeOS is the one of the most flexible and complete enterprise software-defined storage architectures in the industry. We recently announced powerful enhancements, an extensive expansion, and the dynamic evolution of our award-winning G4 enterprise cyber and AI storage solutions! Not only did Infinidat win over 40 awards in 2025, but was named a Gartner® Peer Insights™ Voice of the Customer Award for Primary Storage for the 7th time!