Field & ABM Marketing Manager

TurboLaw; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Hybrid work in Atlanta

Equity

Job summary

TurboLaw, an AI-native platform for complex litigation, seeks a senior B2B marketer to turn events, ABM, and outbound programs into measurable pipeline. You will own conferences end-to-end, build partnerships with legal networks, and orchestrate multi-touch plays against named accounts with the Sales team.

You will report to the CEO, work closely with the Sales team, and travel to US conferences as needed. The role offers equity and a comprehensive benefits package in a hybrid Atlanta setting.

Qualifications

• 6–10 years in B2B marketing with field/event and ABM experience.
• Built relationships with networks and associations to drive pipeline.
• Able to run named-account programs and report metrics clearly.

Responsibilities

• Own conference motion end-to-end: targeting, meetings, on-site, and follow-up.
• Build partnerships with legal networks for sponsorships and speaker slots.
• Orchestrate multi-touch ABM plays against named accounts with Sales.
• Maintain outbound engine: build target lists and write sequences.

Skills

B2B marketing

Field events

ABM programs

Named accounts

GTM tooling

AI-enabled marketing

Tools

Clay

Apollo

HubSpot

Attio

Job description

Location: Atlanta
Reports to: CEO -- partners daily with our Sales team
Compensation: Competitive base + OTE + early-stage equity + benefits

The Opportunity

Complex litigation is the ultimate test of human cognition, and we're building the AI that passes it — a unified Case Intelligence platform for complex litigation. Our buyers — defense firms, in-house counsel, and the carriers who steer their panels — are a finite, knowable universe. We need someone to turn it into a pipeline.

The Role

Three motions: generate pipeline from events, account-based programs, and outbound against a targetable set of named accounts.

You'll report to the CEO and work shoulder to shoulder with our Sales team. You'll carry a number: qualified demos with defense firms and carriers, and pipeline sourced from events, ABM, and outbound. Every program you run gets measured against it — honestly, good or bad.

What You'll Own

Events & Field — your biggest lever

• Own the conference motion end-to-end across defense-bar, carrier, and industry events: pre-event targeting and meeting-setting, on-site coordination, on-site events, and the follow-up that converts.
• Build partnerships with the legal networks and associations that host these events — sponsorships, speaking slots, and member programming that make us a fixture in the community, not a visitor.
• Every event carries a number: meetings booked, pipeline sourced, cost per opportunity.

ABM / Account-Based Programs

• Build and run account-based programs against our named ICP firms and target carriers.
• Orchestrate multi-touch plays — event, direct mail/gifting, targeted paid, and sales touches — sequenced against named accounts with the Sales team.

Outbound Support — powering Sales

• Keep the outbound engine fed: build and enrich target lists (Clay, Apollo), write and iterate sequences, and produce enablement assets. Horsepower behind the outreach, not the dials themselves.

Who We're Looking For

• 6–10 years in B2B marketing with deep field/event and ABM experience — you've owned conferences, association partnerships, and account programs, not just supported them.
• You've built relationships with the networks and associations your buyers belong to, and turned them into repeatable pipeline channels.
• You think in named accounts and run events like pipeline engines.
• You run on numbers: sourced pipeline, meetings booked, cost per opportunity — and you report them straight, whether the program worked or not.
• You partner closely with sales and know how to make their outreach land.
• You're handy with GTM tooling (Clay, Apollo, HubSpot/Attio), work fluently with AI as a daily operating mode, and you're low-ego, organized, and fast.
• (Bonus) Legaltech, insurtech, or regulated-industry exposure.

Travel: regular US conference travel, several events per year.

How We Work

We're building an AI-native company — humans and AI across every function, automation over headcount. We move fast, give direct feedback, and trust people to own their work. Everyone is a builder of what they own. If you need heavy process and constant structure to be productive, this isn't the right fit.

What We Offer

• Competitive base + OTE + early-stage equity
• Full health, dental, and vision coverage
• Atlanta-based (Hybrid)
• Direct access to frontier models and budget to experiment
• Ownership of the field and account motion from early days