Fashion PR & Influencer Marketing Intern (E‑commerce)

The Fashion Scholarship Fund; New York (NY); On-site; Full time

Job description

PUBLIC RELATIONS, INFLUENCER MARKETING, AND E-COMMERCE

INTERNSHIP DESCRIPTION

ABOUT TANYA TAYLOR

Tanya Taylor is a New York-based womenswear brand whose mission is to inspire all women to live in color. Through the artful use of color and original hand-painted prints, each Tanya Taylor collection is designed to bring confidence and high-energy happiness into daily life.

Each Tanya Taylor collection is designed with real women in mind. We consider fit and function, so that women can use our clothing as a tool to feel like the best version of themselves each day.

This internship is unpaid so candidates must be able to receive academic credit.

GOALS

• Learn how an in-house PR team handles all aspects of the job, including media relations, product launches and press releases, influencer gifting, community management, and VIP dressing
• Learn how a small core team collaborates within a growing company
• Understand how the role of influencer marketing and PR is changing within contemporary fashion
• Better understanding of how e-commerce works at a small but fast-growing contemporary fashion company
• Learn qualitative and quantitative tools and metrics of a role in e-commerce
• Familiarize yourself with common industry platforms and software, such as RLM, Zonos, Joor, Kustomer, and Shopify

RESPONSIBILITIES

PUBLIC RELATIONS, INFLUENCER MARKETING

• Research new faces and voices to expand the community network
• Ideate and help execute influencer gifting initiatives timed to product launches and current events
• Work with the social media and Ecomm team to identify content creators for seasonal product gifting and help facilitate project
• Continuously track and monitor industry changes to keep media and influencer database relevant
• Assist with PR placements and press/credit tracking
• Coordinate messengers and shipping logistics for samples

ECOMMERCE OPS

• Assist in the creation of products and image uploads
• Assist in the merchandising of site
• Support rollout of new site features
• Assist in inventory management in inventory management software

BUSINESS ANALYSIS

• Pull weekly reporting on E-commerce returned orders & share insights as needed
• Provide weekly product selling documents
• Provide weekly email and social reports
• Reviewing product assortments

LEARNING

• Excel – VLOOKUPS, Pivot tables, shortcuts
• Shopify – all aspects of Shopify that an E-commerce manager uses
• Klaviyo (email platform) – how to segment lists, how to create emails
• Paid media platforms

TASK SCHEDULE

DAILY

• Site monitoring and merchandising
• Organization of seasonal assets
• Pull style selling information

PREFERRED REQUIREMENTS

• Available 2-3 full days a week or 4-5 half days a week
• Must be able to receive academic credit
• Strong interest in the fashion industry
• Passionate about social media, specifically Instagram, influencers, and content creators
• Excellent verbal and written communication skills
• Strong attention to detail and is professional and reliable
• Have access to a computer/laptop with reliable access to the internet, Microsoft Word, Excel, and PowerPoint
• Have access to a cellphone with social media applications downloaded
• Bonus: Have interned in PR, influencer marketing, social media or at a contemporary brand.