Fashion Merchandising Manager — Catalogs, Photoshoots & GTM

Gameday Social Apparel; Sioux Falls (SD); On-site; USD 68,000 - 92,000; Full time

Benefits offered by this job

Healthcare stipend

401K match

PTO and more

Job summary

Gameday Social Apparel, a South Dakota-based fashion brand for women, seeks a merchandising lead to shape collection aesthetics, oversee photoshoots, and build seasonal catalogs. You’ll bridge design with sales and marketing, ensuring fast-paced execution in a rapidly growing company.

You will supervise a merchandising coordinator and product development designers, collaborating cross-functionally to keep launches on schedule and deliver retailer-ready assets for licensing and wholesale

Qualifications

• 4–6 years in merchandising, product or creative roles in apparel or fashion.
• Hands-on experience planning and art-directing photoshoots and catalogs.
• Strong cross-functional experience in fast moving environments.
• A strong, trend-aware eye for women's fashion and a portfolio that shows it.
• Experience creating marketing assets for wholesale or retail partners.
• Highly organized; able to own multiple projects and deadlines at once.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Experience supervising or mentoring others.
• Licensed apparel or collegiate product experience is a plus.
• Location: This is an in-person (Sioux Falls, SD) role
• Compensation :$68,000–$92,000, depending on experience
• Benefits include healthcare stipend, 401K match, PTO and more

Responsibilities

• Collection aesthetic: Partner with the Chief of Merchandising and CEO to drive a cohesive look and story across each collection; guide designers on color, styling and direction.
• Catalog development: Own the seasonal catalog development from start to finish — product selection, layout, imagery and accuracy so the product is presented in a data-driven, sell-through first mindset.
• Photoshoots: Plan and art-direct every photoshoot: concepts, mood boards, shot lists, models, styling, locations, schedules and budgets. Own image quality and final selects.
• Retailer marketing collaborations: Work closely with Sales/Marketing to create retailer-ready assets — imagery, signage, in-store displays and promotional content — and work with retail partners and our sales team on co-marketing.
• Go-to-market and launches: Coordinate product launches with marketing so every collection and licensing collaboration launches with a clear story.
• Cross-functional partnership: Work closely with design, art, sales and marketing to keep launches on schedule.
• People leadership: Supervise and develop a merchandising coordinator and manage the product development designers.

Job description

Gameday Social Apparel, a South Dakota-based fashion brand for women, seeks a merchandising lead to shape collection aesthetics, oversee photoshoots, and build seasonal catalogs. You’ll bridge design with sales and marketing, ensuring fast-paced execution in a rapidly growing company.

You will supervise a merchandising coordinator and product development designers, collaborating cross-functionally to keep launches on schedule and deliver retailer-ready assets for licensing and wholesale