Fall 2027 Consultant, Brand Strategy

Lippincott; New York (NY); Hybrid; USD 70,000 - 94,000; Full time

Benefits offered by this job

Health benefits

401K savings

Employee assistance program

Job summary

Lippincott is hiring a Consultant in its Strategy practice to help shape brand strategy, naming, and messaging for clients. You’ll learn the craft through hands-on coaching, asking sharp questions, and developing a point of view on day one.

You’ll work closely with design and experience teams on projects from naming pioneering AI offerings to repositioning airline stories, building research, analysis, and compelling narratives for impactful campaigns.

Qualifications

• Pursuing bachelor’s degree with expected graduation in spring/summer 2027.
• Minimum GPA 3.5 or higher.
• Unrestricted eligibility to work in United States.

Responsibilities

• Define and decode complex business and creative challenges alongside your team.
• Contribute your point of view to client brainstorms and meetings.
• Analyze client dynamics, brand experiences, and competition to surface implications.
• Craft written brand manifests, concepts, and messaging.
• Research customer needs and brand perceptions via interviews and surveys.
• Build presentations with clear, persuasive stories grounded in insights.
• Learn how strategy connects brand, marketing, and experience.
• Support project management by circulating notes and tracking priorities.

Skills

PowerPoint

Excel

Storytelling

Research & analysis

Education

Pursuing Bachelor's degree (Spring/Summer 2027)

GPA 3.5 or higher

Job description

At Lippincott, the Strategy team takes on the problems that have no clear answer but need one—the launches, pivots, and reinventions that demand original ideas and proven expertise. Our work spans three disciplines: brand strategy, marketing and customer strategy, and naming. Together with Design and Experience colleagues across the firm, we help clients navigate their biggest challenges, from rising above competitive noise, to uncovering new frontiers for growth, to crafting the signature moments that make a brand unmistakable. You'll advise leaders across markets and industries, bringing rigorous creativity and dynamic energy to every opportunity—the same spirit that's helped Lippincott shape icons, disruptors, and category-creators since 1943.

Role Overview

Brand strategy is a discipline within Lippincott's Strategy practice, and it starts with some of the hardest questions a company can ask: what do we actually stand for, and why should anyone care? But meaning only counts when it's built, requiring brand strategists to work at the highest altitude and the finest detail, shaping the argument for a company's place in the world, then following it down into the words, structures, and signature moments that make it real. Done well, a brand isn't just an idea a company holds, but an asset that wins customers, commands premiums, and compounds in value over time.

As a Consultant, you're here to learn the craft by doing it. You won't be expected to have the answers on day one. But you will be expected to bring a genuine interest in brand strategy, ask sharp questions, and develop a real point of view, all while growing rapidly through hands-on coaching from people who've done this for decades. On any given day, you might be helping name a pioneering AI offering, repositioning the story of a major airline, or shaping a brand campaign for a leading cancer hospital. You'll work shoulder-to-shoulder with the brightest minds in the business, building the muscles—research, analysis, storytelling—that the rest of your career will be built on.

What You’ll Do

• Define and decode complex business and creative challenges alongside your team
• Bring your point of view to creative brainstorms and client meetings
• Analyze client business dynamics, brand experiences, and the competitive landscape to surface implications for a client's brand
• Flex your written voice in brand manifestos, creative concepts, and messaging
• Research customer needs and brand perceptions through interviews, focus groups, and surveys
• Help build presentations with clear, persuasive stories grounded in qualitative and quantitative insight
• Learn how strategy interconnects brand, marketing, and experience
• Support project management — circulating notes, tracking priorities, keeping the team's work moving

What Makes You a Great Candidate

• Equal parts head and heart — a blend of rigorous analysis and bold creativity
• Curiosity about brand trends and the business strategies behind them
• The ability to tell a clear story, whether writing, building slides, or presenting
• Comfort with ambiguity and a structured approach to open-ended problems
• A knack for distilling complex research into pointed recommendations
• Strong organizational skills and a methodical approach to your work
• A growth mindset and a real appetite for discovering new ways to solve problems
• Openness to different perspectives, with early signs of leadership and collaboration
• Proficiency in PowerPoint; Excel skills are also appreciated
• Brand/marketing internship and/or coursework experience is a plus
• Openness to travel as needed
• A desire to build and learn side-by-side with your teams.
• Be a college senior receiving your bachelor's degree in spring or summer of 2027
• Have a GPA of 3.5 or higher
• Have unrestricted eligibility to work in the United States

About Lippincott

Lippincott is a global brand, experience, and marketing consultancy. Since 1943, we’ve helped ambitious leaders find the beautiful answers hiding inside their toughest challenges, turning them into brands and ideas that live in the real world and create lasting business value. As part of Oliver Wyman, we bring high-caliber industry, risk, and operational insight to every engagement, pairing a management consultancy’s strategic rigor with a proven legacy of creativity that works.

Who We Are, Together…

We promote a culture of collaboration and performance through our three core values:

Demanding better. Our pioneering spirit compels us to reach higher — we expect more of ourselves and each other. We also recognize the above-and-beyond dedication of our colleagues, demonstrating gratitude and offering support in our everyday actions.

Wide open. Unique perspectives, diverse personal experiences, and untapped ideas fuel our craft. We celebrate debate, discussion, disagreement, and feedback, opening ourselves to new ways of thinking and doing.

Yes, and! We champion one another and embrace optimism. We act with passion, intention, and goodwill — building on and elevating our combined contributions, and sharing in our collective success.

In our pursuit to produce meaningful change, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion and belonging. We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that’s what it takes to continuously push the boundaries, solve our clients’ most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say "yes, and!" and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.

This role follows a hybrid work schedule, with new hires expected to work from the NYC office 3 days per week for their first 6 months. After 6 months, employees have the flexibility to choose between 2 and 3 days per week in the office.

The applicable base pay for this role is $82,000.

In addition to base pay, this role is eligible for a year-end performance-based incentive as part of our total compensation philosophy.

We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.

Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of.