External Communications Specialist

Atrium Health Wake Forest Baptist; Winston-Salem (NC); Hybrid; USD 74,000 - 111,000; Full time

Job summary

Advocate Health is seeking a communications professional to develop and execute external communications tactics in collaboration with the external communications leadership. The role focuses on building stories, earning media coverage, and supporting national leadership on differentiating advocacy within the health industry.

You will craft consumer communications, news releases, blogs, talking points, and thought leadership content while monitoring trends and guiding proactive reputation

Qualifications

• 3+ years of experience in Communications, Marketing, Journalism or related field.
• Ability to develop communications strategies and tactics and communicate recommendations.
• Experience recommending and executing comprehensive communications campaigns.

Responsibilities

• Assist with developing proactive and reactive external communications tactics and execute them with the external communications team.
• Support leadership in recommending and executing tactics that position Advocate Health as a national industry leader.
• Collaborate to create communications plans that support business goals and protect the organization's reputation.
• Track trends and provide recommendations to leadership on brand reputation risks and opportunities.
• Identify and draft content for consumer communications, news releases, blogs, talking points, and thought leadership pieces.

Job description

Department

11593 Enterprise Corporate - Communications

Status

Full time

Benefits Eligible

Yes

Hours Per Week

40

Schedule Details / Additional Information

Hybrid position. Working remote. Onsite as needed. Some nights/weekends required. Must be located in the Wake Forest market area.

Pay Range

$35.50 - $53.25

Major Responsibilities

Assistwiththedevelopmentofmeasurable proactive and reactive external communicationstacticsand execute the tacticsin collaboration withtherest of the external communicationsteam.

Supportreputation andexternal communications leadershipinrecommendingand executingtacticsthatidentifyand cultivate meaningful recognition opportunities that will reaffirm Advocate Health's leadership role in areas of differentiation within the health industry, driving the influence of Advocate Health as a key national voice in the industry.

Collaborate withreputation andexternal communications leadershiptocreate communications plans, oftenas part of integrated marketing campaigns, that support organization and business goals but also protect and enhance the reputation ofthe AdvocateHealth and related brands.

Track and provide recommendations to leadership around emerging trends, potential industryissuesand/or brand reputation risks, developing reactive action plans and responses as needed.

Identify,draftand executecontent creationtacticsas part of approved communications plan, including but not limited to, consumer communications,newsreleases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles,etc.

Under the direction ofreputation andexternal communications leadership,identifyand cultivatecritical relationships with trade reporters, key local, regional, national mediaoutletsand influencers tofacilitaterelationship building resulting in positive earned media coverage.

In collaboration withreputation andexternal communications leadership,monitorand provideexecutivesummaries and reportsof media related to customers,competitorsand the industry.

Supportreputationandexternal communications team with priority projects, communications plans and tactics as needed based on need within the department.

In collaboration withreputation andexternal communications leadership,work cross-functionally to craft communications plans that influence the thinking and behavior of key audiences and thoughtfully promote Advocate Health and its family of brands.

Licensure, Registration, And/or Certification Required

None Required.

Education Required

Bachelor's degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor's degree combined with relevant experience.

Experience Required

3+years of experience in Communications, Marketing, Journalism or other business-related field, including experience recommending and executing comprehensive communications strategies.

Knowledge, Skills & Abilities Required

Ability to develop communications and public relations strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of external communications leadership.

A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.

Proactive, independent and takes initiative with consistent follow through. Results oriented.

Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a shorttimeframe.

Ability to think critically, seek understanding of complex concepts, work to synthesize information, and create clarity to support sound decision‑making.

Strategic thinker with an ability to work in a team environment on initiatives that drive business results.

Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity.

Strong interpersonal communications skills with the ability to collaborate effectively with others

Excellent oral and written communications and relationship development skills.

Manage timelines, ensuring efficiency and effectiveness of communication activities.

Physical Requirements And Working Conditions

Position requires some work on weekends and outside of normal business hours.

Position requires some local, regional, national and market travel.

Our Commitment to You

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training


• Premium pay such as shift, on call, and more based on a teammate's job


• Incentive pay for select positions


• Opportunity for annual increases based on performance

Benefits And More

• Paid Time Off programs


• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability


• Flexible Spending Accounts for eligible health care and dependent care expenses


• Family benefits such as adoption assistance and paid parental leave


• Defined contribution retirement plans with employer match and other financial wellness programs


• Educational Assistance Program

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.

Will be responsible for supporting the execution of communications strategies for one or more Advocate Health focus areas. The position will develop and execute social, earned and owned media tactics that enhance Advocate Health as a leader in the health care industry. Position focuses on identifying, cultivating and sharing compelling stories, bringing to life impactful and integrated communications campaigns from across the entire organization. This role will support, maintain and enhance the public perception of Advocate Health by identifying and targeting key audiences through various forms of communication, in collaboration with external communications leadership.