External Communications Manager

McDermott Will & Schulte; Town of Boston (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

McDermott Will & Schulte is seeking an External Communications Manager to advance the firm's proactive PR strategy across markets. You will identify opportunities, pitch coverage, write press materials, and partner with stakeholders to elevate brand profile.

You will manage media relationships, monitor industry trends, and report KPIs using Salesforce and media tools, while coordinating with global teams to ensure consistent messaging and impact.

Qualifications

• Bachelor’s degree required.
• At least five years of related work experience.
• Ability to build strong media relationships within key sectors.
• Strong written and verbal communication skills.
• Knowledge of news distribution, media monitoring and tracking software.

Responsibilities

• Establish and maintain relationships with priority media outlets.
• Collaborate with stakeholders across brands and markets to implement strategic programs.
• Identify media opportunities and lead topic generation efforts.
• Pitch and place profile-raising coverage.
• Prepare press releases and client communications.
• Coordinate media interview requests and interview prep.
• Monitor KPIs and report media metrics; use data to inform plans.
• Support the global communications team.

Skills

Media relations

Press writing

Strategic communications

Relationship building

Project management

Story pitching

Written communication

Education

Bachelor’s Degree

Tools

Salesforce

Media monitoring software

Job description

Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work.

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.

With Us, You’ll Find

• A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!
• Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
• Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
• Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.

Job Description

The External Communications Manager supports the firm’s proactive and reactive public relations strategy by identifying, pitching and placing opportunities that align with firm, practice, industry, and individual profile-raising priorities. This position is fully embedded in an integrated and global marketing, communications and business development team and partners with firm stakeholders to successfully implement strategic communication programs.

Essential Functions And Responsibilities

• Establish and maintain positive relationships with priority media outlets and key industry influencers
• Develop strong relationships with firm stakeholders, including leadership, lawyers and lateral hires; collaborate with the wider brand and communications teams, business development, events and practice/industry marketing teams to implement strategic communication programs that align with business objectives and plans
• Monitor ongoing industry trends, editorial calendars and competitor activity; provide trend analysis
• Identify media opportunities; actively lead topic generation efforts and collaborate across practices and markets
• Pitch and place profile-raising coverage
• Craft media messages, including research and writing of press releases, drafting of deal announcements and other client-related communications as well as copy for the firm website
• Serve as a firm contact for media requests; coordinate information and interview preparation
• Collaborate with external agencies as directed by communications leaders
• Proficiency of Salesforce to track PR activity and use data to report to stakeholders and inform public relations plans
• Leverage the firm’s news distribution and media monitoring tools
• Track and report on KPIs and media metrics; maintain working knowledge of firm technologies and other resources
• Track and report coverage using internal announcements, newsletters and .com, among others
• Align and help implement firmwide processes related to media relations
• Provide back-up support to the global communications team

Job Specifications

• Bachelor’s Degree
• At least five (5) years of related work experience
• Ability to build strong media relationships within key sectors
• Knowledge of news distribution, media monitoring and tracking software
• Strong written and verbal communication skills
• Strong organizational skills
• Ability to work under tight deadlines and prioritize responsibilities