Expert Consultant

Acxiom; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Acxiom is seeking an experienced strategist to lead initiatives across customer data, audience management, measurement, and decisioning. You will align business, technology, analytics, and external partners to shared roadmaps and future-state CDP capabilities.

You will help define phase 2 CDP use cases, advance decision engine capabilities, and drive measurement frameworks in support of customer journey analytics and activation strategies across Bread and its partners.

Qualifications

• 6+ years’ financial services implementation experience or related technology experience.
• Bachelor’s degree required.
• Understanding of variety of marketing campaign execution activities (Marketing, Risk, Legal, Finance)
• Strong ability in interacting with and collaborating with senior business stakeholders
• Capable of prioritizing competing initiatives and defining a vision in a dynamic environment
• Excellent oral and written communications skills; Must be articulate and persuasive; Strong Business Writing skills are essential
• Strong Agile delivery and backlog management experience
• Ability to gather requirements from initiative owners and translate them into actionable work for Acxiom teams
• Experience working across Product, Architecture, Technology, and Business organizations
• Ability to influence priorities and drive execution across multiple stakeholder groups
• Experience with Customer Journey Analytics (CJA)
• Proficiency in Microsoft suite including Excel, PowerPoint, and SharePoint

Responsibilities

• Drive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
• Support alignment of business stakeholders, technology teams, analytics partners, and external vendors around shared objectives and roadmaps.
• Advise on evolution of customer data and marketing technology capabilities.
• Define future-state CDP strategies and prioritise Phase 2 CDP initiatives.
• Support the strategic roadmap for CDP capabilities and future enhancements.
• Assist in defining and prioritizing Phase 2 CDP initiatives and associated business use cases.
• Partner with technology and analytics teams to evaluate and advance decision engine capabilities.
• Ensure roadmap decisions are aligned with business priorities and customer experience goals.
• Partner with Data & Analytics teams to advance measurement capabilities and reporting frameworks.
• Support Customer Journey Analytics (CJA) initiatives and broader measurement strategy efforts.
• Identify opportunities to improve actionable insights, audience understanding, and marketing performance measurement.
• Act a strategic resource regarding how Acxiom capabilities integrate and operate within the broader Adobe ecosystem.
• Collaborate with bureaus, platform partners, and internal stakeholders to maximize the value of customer data assets.
• Help guide audience, identity, and activation strategies that support Bread and its brand partners.
• Serve as a liaison between Bread value streams, strategic initiatives, and enterprise roadmaps.
• Influence stakeholders across marketing, analytics, product, and technology organizations.
• Lead initiatives through collaboration, consensus-building, and effective communication rather than direct authority.

Skills

Financial services implementation

Agile delivery

Stakeholder management

Requirements gathering

Communication skills

Prioritization & vision

Cross-functional collaboration

Customer Journey Analytics

MS Office (Excel/PowerPoint)

Education

Bachelor's degree

Tools

SharePoint

PowerPoint

Excel

Job description

Key Responsibilities

• Strategic LeadershipDrive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
• Support the alignment of business stakeholders, technology teams, analytics partners, and external vendors around shared objectives and roadmaps.
• Sserve as an advisor on the evolution of customer data and marketing technology capabilities.
• Help define future-state strategies that support acquisition, customer engagement, and business growth.
• Customer Data Platform & DecisioningSupport the strategic roadmap for Customer Data Platform (CDP) capabilities and future enhancements.
• Assist in defining and prioritizing Phase 2 CDP initiatives and associated business use cases.
• Partner with technology and analytics teams to evaluate and advance decision engine capabilities.
• Ensure roadmap decisions are aligned with business priorities and customer experience goals.
• Measurement & AnalyticsPartner with Data & Analytics teams to advance measurement capabilities and reporting frameworks.
• Support Customer Journey Analytics (CJA) initiatives and broader measurement strategy efforts.
• Identify opportunities to improve actionable insights, audience understanding, and marketing performance measurement.
• Acxiom & Ecosystem StrategyAct a strategic resource regarding how Acxiom capabilities integrate and operate within the broader Adobe ecosystem.
• Collaborate with bureaus, platform partners, and internal stakeholders to maximize the value of customer data assets.
• Help guide audience, identity, and activation strategies that support Bread and its brand partners.
• Cross-Functional PartnershipServe as a liaison between Bread value streams, strategic initiatives, and enterprise roadmaps.
• Influence stakeholders across marketing, analytics, product, and technology organizations.
• Lead initiatives through collaboration, consensus-building, and effective communication rather than direct authority.
• undefined

Required Qualifications and Competencies

• 6+ years’ financial services implementation experience or related technology experience
• Bachelor’s degree required;
• Understanding of variety of marketing campaign execution activities (Marketing, Risk, Legal, Finance)
• Strong ability in interacting with and collaborating with senior business stakeholders
• Capable of prioritizing competing initiatives and defining a vision in a dynamic environment
• Excellent oral and written communications skills; Must be articulate and persuasive; Strong Business Writing skills are essential
• Strong Agile delivery and backlog management experience
• Ability to gather requirements from initiative owners and translate them into actionable work for Acxiom teams
• Experience working across Product, Architecture, Technology, and Business organizations
• Ability to influence priorities and drive execution across multiple stakeholder groups
• Experience with Customer Journey Analytics (CJA)
• Proficiency in Microsoft suite including Excel, PowerPoint, and SharePoint

Primary Location

Homebased - Conway, Arkansas

Additional Information

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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