Experience Design Lead

Salesforce; Indianapolis (IN); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is expanding its AI-driven customer-success tools and seeks a UX writer or content designer with product-team experience. You will shape IA, craft clear narratives, and own the voice from early sprint stages to delivery.

The role rewards polish and storytelling, with opportunities to influence design systems and style guides while collaborating with product managers and engineers. A portfolio or samples are encouraged.

Qualifications

• The ideal background here is UX writing or content design — someone who's sat on a product team, worked in sprint cycles, and knows how to translate complex product thinking into clear, useful language.
• If you've also got an eye for visual design and a knack for polished storytelling, we want to talk.
• This isn't a strategy role — it's a craft role. You'll get your hands dirty, ship things fast, and hold a high bar for the quality of everything we put out.

Responsibilities

• Partner with product leads on feature design and prototyping — contributing UX writing, IA, and content direction from early sprint stages through delivery
• Translate product thinking into clear, compelling narratives for different audiences — field, ops, and leadership
• Own the voice, tone, and content standards for our team's output: Skills copy, product documentation, and field-facing materials
• Build and maintain lightweight design and content guidelines the team can actually use
• Design and produce polished decks and communications that represent the team well at all levels — from field CSMs to exec stakeholders
• Regularly audit key assets to identify and recommend updates so that the experiences being designed align with how they're documented or delivered.

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Program & Project Management

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Us

Our team creates AI and automation tools that make Customer Success Managers (CSMs) more effective at their jobs. By streamlining repetitive tasks and enhancing the quality of their work—right inside Slack—we free up CSMs to spend more time on customers.

The Experience

We're looking for someone who's equally at home in a product sprint and a blank slide deck — and who can tell the difference between "good enough" and actually great. You'll be the design and content standard-bearer for our team: the person who makes our work look and feel like it was made with intention, whether that's a prototype, a field-facing deck, or a Slack message that lands.

The ideal background here is UX writing or content design — someone who's sat on a product team, worked in sprint cycles, and knows how to translate complex product thinking into clear, useful language. If you've also got an eye for visual design and a knack for polished storytelling, we want to talk.

This isn't a strategy role — it's a craft role. You'll get your hands dirty, ship things fast, and hold a high bar for the quality of everything we put out.

Please include a link to your digital portfolio (if you have one) or attach 2-3 work samples with your application.

What You\'ll Actually Be Doing

• Partner with product leads on feature design and prototyping — contributing UX writing, IA, and content direction from early sprint stages through delivery


• Translate product thinking into clear, compelling narratives for different audiences — field, ops, and leadership


• Own the voice, tone, and content standards for our team\'s output: Skills copy, product documentation, and field-facing materials


• Build and maintain lightweight design and content guidelines the team can actually use


• Design and produce polished decks and communications that represent the team well at all levels — from field CSMs to exec stakeholders


• Regularly audit key assets to identify and recommend updates so that the experiences being designed align with how they\’re documented or delivered.

You\'re Our Person If…

• You have a strong, developed POV on what "good" looks like — in copy, in design, in a slide


• You\'re comfortable switching between sprint mode (fast, iterative, scrappy) and polish mode (deliberate, high-craft, detail-oriented)


• You work well with ambiguity: you can take a half-formed brief and produce something shareable without needing all the answers first


• You think in systems but can meet a deadline: you can redo the deck, then deal with updating the template later when there\’s a tight turnaround.


• You\'re a clear, confident communicator who can explain design decisions without making it feel like a lecture


• You thrive in matrixed environments where the work is real but the structure isn\’t always neat.

Even Better If…

• You have hands-on UX writing or content design experience on a product team, ideally in an agile/sprint environment


• \'You\'ve worked closely with engineers and product managers — you understand their constraints and know how to add value without slowing things down


• \'You\'ve built or contributed to a content style guide, design system, or similar standards artifact


• You\'re comfortable in Figma (or a comparable tool) — not necessarily a pixel-perfect designer, but fluent enough to prototype and collaborate


• \'You\'ve raised the quality bar on team comms, decks, or branding — and have something to show for it


• Experience making AI tools or technical products accessible and approachable for non-technical audiences is a major plus


• You\'re comfortable scripting and producing short demo or explainer videos — not full production, but enough to turn a feature into a clear, watchable walkthrough.

Unleash Your Potential

When you join Salesforce, you\’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we\’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that\’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.