Executive Vice President, Analytics

UNAVAILABLE; New York (NY); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401k

Flexible time off

Parental leave

Job summary

This position in New York requires an EVP, Analytics to direct marketing strategies and improve campaign outcomes. The role emphasizes the blend of creative storytelling and technical analytics, demanding expertise in audience insights and analytics.

The ideal candidate will have over 20 years in strategy and a proven track record in leadership, driving collaborations, and cultivating relationships. Publicis Groupe offers robust benefits including medical coverage, tuition reimbursement, and flexible time off.

Qualifications

• 20+ years of experience in strategy and analytics in pharma.
• Demonstrated leadership with influence across teams.
• Experience in driving revenue growth through business development.

Responsibilities

• Lead marketing workflow focusing on campaign measurement.
• Build relationships with senior clients and external partners.
• Mentor team members and create an inclusive culture.

Skills

Curiosity

Analytical skills

Communication

Problem-solving

Relationship management

Job description

Job Description

The EVP, Analytics pioneers client growth through an audience-obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement to supercharge marketing performance outcomes. They combine creative, storytelling, and discovery disposition with performance, martech, and data levers that unlock meaningful marketing experiences at scale.

Armed with pharma experience, they seamlessly navigate the nuances of DTC and HCP marketing tactics to improve Marketing value gains. From identifying untapped audiences via marketing science to championing performance in the minutiae of placements, platforms, and partners to building a data strategy grounded in accuracy, speed, and incremental value, this candidate’s team will blur traditional agency siloes and unlock a 1+1 = 3 effect to the client’s business.

Responsibilities

This candidate will lead the entire marketing workflow. They will focus on campaign measurement, including media, web, creative, and audience analytics. They will build positive relationships with senior clients and improve collaboration with external agencies, consultants, and vendors.

Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be paired with expertise in numbers, methodologies, and technology platforms. The ideal candidate does not need to be able to answer every question that comes their way but should be able to leverage their ‘consultant’s acumen’ to identify solutions, POVs, and pathways towards concrete solutions.

As a leader of people leaders, this candidate will also be responsible for mentoring and coaching of team members – impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. They will also be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in above and beyond salaries and titles.

The ideal candidate has:

• Insatiable curiosity – desire to explore the unknown for the sake of uncovering ‘amazing’
• Analytical horsepower – chops to translate numbers into meaningful intelligence
• Clear communicator – proficiency to take any concept and ELIF (Explain like I’m five)
• Bold Solutions – value creator despite ambiguous, complex, undefined contexts
• Relationship hub – natural connector and ability to use network to drive collaboration

Qualifications

• 20+ years experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), martech - pharma client + global experience
• Demonstrated leadership exerting influence from a product, process, and people POVPortfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing
• Success in building 360‑degree relationships with stakeholders, peers and direct reports
• Experience and disposition for driving organic and new business revenue growth
• Center of gravity in Paid Media, adjacencies into Creative/Influencer/Content spaces

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401k, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

EEO Statement

All your information will be kept confidential according to EEO guidelines.

Compensation

Compensation Range: USD $0.00 - USD $0.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible for participation in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.