Executive Director, Global Marketing Systems & AI Capabilities Lead

Bristol Myers Squibb; Princeton (NJ); On-site; USD 262,000 - 318,000; Full time

Benefits offered by this job

Comprehensive benefits

Flexible time off

Holidays

Global shutdown

Career development

Job summary

Bristol Myers Squibb seeks an Executive Director, Global Marketing Systems & AI Capabilities Lead to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI enabled marketing capabilities across markets.

This role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale.

Qualifications

• 10+ years in marketing technology within Life Sciences.
• Deep understanding of regulated content and MLR processes.
• Experience with global marketing platforms (CMS, DAM, marketing automation, digital engagement tools).
• Hands-on experience applying GenAI in regulated environments.
• Strong stakeholder management across Marketing, Medical, Legal, and IT.

Responsibilities

• Own global roadmap for marketing systems and capabilities with owners and providers.
• Lead platforms supporting content authoring, publishing and MLR workflows.
• Drive GenAI-enabled marketing capabilities and governance.
• Partner with compliance and risk teams to ensure responsible AI use.
• Lead global IT marketing delivery teams and manage vendor strategy.

Tools

CMS

DAM

Marketing automation

Digital engagement tools

GenAI adoption

Job description

Position

Executive Director, Global Marketing Systems & AI Capabilities Lead

Location

PPK, NJ

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Position Summary

Bristol Myers Squibb seeks an Executive Director, Global Marketing Systems & AI Capabilities Lead to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI enabled marketing capabilities across markets. This role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale

Key Responsibilities

Marketing Technology Strategy & Ownership

• Own the global roadmap for marketing systems and capabilities across in partnership with business owners and service providers:
• Modular content management
• Content hubs and repositories
• Digital engagement platforms
• Consent and campaign management platforms
• Act as the primary IT partner to Global Marketing leaders and content customers.

Content Supply Chain & MLR Enablement

• Lead platforms supporting and partner with Service providers:
• Content authoring and publishing
• Medical, legal, and regulatory (MLR) review workflows
• Medical and promotional content lifecycle management
• Drive standardization and reuse of content across brands, markets, and channels while respecting local regulatory requirements.

GenAI & Advanced Content Capabilities

• Lead implementation of GenAI‑enabled marketing capabilities, including:
• Marketing brief generation and optimization
• Content tagging, classification, and reuse
• AI‑assisted MLR checks and compliance validation
• Partner with compliance and risk teams to ensure responsible and governed AI use.

Delivery & Vendor Management

• Lead global IT marketing delivery teams and system integrators.
• Own vendor strategy across CMS, DAM, marketing automation, and engagement platforms.
• Ensure platforms scale globally while supporting local market needs.

Qualifications & Experience

• 10+ years in marketing technology, commercial IT, or digital platforms within Life Sciences
• Deep understanding of regulated content and MLR processes
• Experience with global marketing platforms (e.g., CMS, DAM, marketing automation, digital engagement tools)
• Hands on experience applying GenAI or advanced analytics in regulated commercial environments
• Strong stakeholder management across Marketing, Medical, Legal, and IT

Compensation Overview

$262,480 - $318,064

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People With Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [e-mail]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

For roles based in Washington state only: If you live in or expect to work from Washington State if hired for this position, please visit this page for important information about the Washington Fair Chance Act.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.