Executive Director Financial Management Tools & Payments

J.P. Morgan; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

J.P. Morgan in New York seeks an Executive Director, Financial Management Tools & Payments, to lead end-to-end marketing for budgeting, saving, payments, and goals, turning smart money choices into seamless experiences.

You will set the vision and operating model for how financial management tools and payment options appear across channels, partnering with Product and Marketing to drive adoption, trust, and value through data and testing.

Qualifications

• 10 years of experience in marketing within financial services or related industries (e.g., payments, financial health tools, identity monitoring).
• Experience leading lifecycle and multi-channel marketing across digital touchpoints (web, mobile, email, SMS, push, in-app, and paid media).
• Experience setting positioning and messaging for digital products and features, including launches and ongoing adoption programs.
• Experience using data, experimentation, and measurement to improve customer journeys and marketing performance.
• Experience leading teams and developing talent across product marketing, engagement strategy, and campaign execution.
• Ability to influence cross-functional partners in a matrixed organization and align stakeholders around shared priorities and metrics.
• Ability to translate complex topics into clear guidance and communications for varied audiences, including senior leaders.

Responsibilities

• Set the end-to-end marketing strategy across segments, including target customer definitions, positioning, and messaging architecture aligned to business goals.
• Define the operating model for how financial management tools and payment options appear across channels and touchpoints, grounded in customer needs and feedback.
• Own marketing performance across the lifecycle, translating objectives into measurable plans across awareness, acquisition, onboarding, engagement, retention, and reactivation.
• Establish journey-stage KPIs and improve results through ongoing optimization.
• Lead customer insight efforts to inform product narratives, launch plans, and test-and-learn roadmaps.
• Partner with Product to inform roadmap prioritization using segment insights, with emphasis on adoption, trust, and safety experiences across identity monitoring and payments.
• Oversee go-to-market plans for new products and features, including messaging, launch readiness, and channel strategy across owned, paid, and earned.
• Build lifecycle engagement programs that help customers discover, set up, and use key capabilities (e.g., budgeting, saving, alerts, and payments features).
• Plan strategic growth campaigns to expand adoption and re-engage lapsed users.
• Run campaign management operations end-to-end, including implementation partnership, monitoring, reporting, and optimization.
• Communicate strategy, learnings, and results to senior stakeholders using clear, executive-ready narratives and performance reporting.

Skills

Marketing leadership

Lifecycle marketing

Data-driven decision making

Cross-functional collaboration

Strategic positioning

Team development

AI productivity tools

Education

Bachelor's degree in Marketing or related field

Job description

Shape the future of how customers manage their money and build financial well-being. As Executive Director, Financial Management Tools & Payments, you’ll lead end-to-end marketing for the tools people rely on every day-making payments, budgeting, saving, and setting goals-turning smart money choices into simple, seamless experiences. This work matters because the right tools, delivered at the right time, can change customers’ day-to-day financial confidence-helping them pay, plan, save, and progress. Your leadership will directly shape adoption of capabilities that improve customer outcomes while driving sustainable business growth.

As Executive Director, Financial Management Tools & Payments, you’ll own end-to-end marketing strategy and performance across the full customer lifecycle and all segments, delivering measurable results against OKRs. You will set the vision and operating model for how our financial management tools and payment options show up across channels and touchpoints-ensuring customer needs drive decisions, experiences continuously improve through data and testing, and outcomes deliver on business goals. Partnering closely with Product and cross-functional Marketing teams, you’ll bring customer-led solutions to market and lead a high-performing team across product marketing, engagement strategy, and campaign management to drive adoption, retention, and deeper customer value.

Job Responsibilities

• Set the end-to-end marketing strategy across segments, including target customer definitions, positioning, and messaging architecture aligned to business goals.
• Define the operating model for how financial management tools and payment options appear across channels and touchpoints, grounded in customer needs and feedback.
• Own marketing performance across the lifecycle, translating objectives into measurable plans across awareness, acquisition, onboarding, engagement, retention, and reactivation.
• Establish journey-stage KPIs (e.g., awareness, enrollment, setup, first use, repeat use, feature depth, retention) and improve results through ongoing optimization.
• Lead customer insight (voice of the customer) efforts to inform product narratives, launch plans, and test-and-learn roadmaps.
• Partner with Product to inform roadmap prioritization using segment insights, with emphasis on adoption, trust, and safety experiences across identity monitoring and payments.
• Oversee go-to-market plans for new products and features, including messaging, launch readiness, and channel strategy across owned, paid, and earned.
• Build lifecycle engagement programs that help customers discover, set up, and use key capabilities (e.g., budgeting, saving, alerts, and payments features).
• Plan strategic growth campaigns (including seasonal and life-event moments) to expand adoption and re-engage lapsed users.
• Run campaign management operations end-to-end, including implementation partnership, monitoring, reporting, and optimization.
• Communicate strategy, learnings, and results to senior stakeholders using clear, executive-ready narratives and performance reporting.

Required Qualifications, Capabilities, and Skills

• 10 years of experience in marketing within financial services or related industries (e.g., payments, financial health tools, identity monitoring).
• Experience leading lifecycle and multi-channel marketing across digital touchpoints (web, mobile, email, SMS, push, in-app, and paid media).
• Experience setting positioning and messaging for digital products and features, including launches and ongoing adoption programs.
• Experience using data, experimentation, and measurement to improve customer journeys and marketing performance.
• Experience leading teams and developing talent across product marketing, engagement strategy, and campaign execution.
• Ability to influence cross-functional partners in a matrixed organization and align stakeholders around shared priorities and metrics.
• Ability to translate complex topics into clear guidance and communications for varied audiences, including senior leaders.

Preferred Qualifications, Capabilities, and Skills

• Bachelor’s degree in marketing, advertising, communications, digital/technology, or business.
• Experience building a structured performance cadence (e.g., KPI reviews) and producing executive-ready narratives.
• Experience managing multiple concurrent initiatives and adjusting priorities in a changing environment.
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications.
• Strong judgment in applying AI-knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

Lead marketing for digital money tools and payments that help customers budget, save, and pay with confidence.