Executive Director, Enterprise Brand Practice
CVSHealth
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Benefits offered by this job
Job summary
CVS Health seeks an experienced Executive Director of Brand Strategy and Identity to lead the enterprise brand story across touchpoints. This role defines, evolves, and protects the brand identity while building a high-performing team and aligning with business goals.
The executive will guide brand positioning, governance, and storytelling, collaborating with leaders to drive brand equity, growth, and customer engagement in a fast-paced health tech environment.
Qualifications
- Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field; Master's degree or MBA preferred.
- 10+ years of progressive experience in brand strategy, brand identity, or integrated marketing roles; 5+ years in a leadership capacity.
- Proven track record of developing and stewarding enterprise-level brand identities for large consumer-facing organizations.
- Deep expertise in brand architecture, identity systems, brand positioning, and storytelling.
- Strong strategic thinking skills with the ability to translate business goals into clear, differentiated brand strategies.
- Excellent communication and presentation skills; able to influence and align senior stakeholders across all levels of the organization.
- Experience working with and managing external agency partners and creative resources.
- Strategic and/or creative leadership experience in top tier brand and design consultancies.
- Experience overseeing launch and execution of enterprise brand programs and initiatives.
- Healthcare, regulated industry, or large consumer brand experience a significant plus.
- Ability to manage multiple priorities and projects concurrently in a fast-paced environment.
- Informed and up to date on AI thinking, strategy and governance.
Responsibilities
- Brand Strategy & Positioning: Define and evolve the CVS Health brand strategy, positioning, and architecture, ensuring alignment with enterprise objectives and a differentiated presence in the healthcare marketplace.
- Identity Leadership: Develop, own and steward the CVS Health identity system (visual, verbal, sonic), overseeing brand standards, guidelines, and governance to ensure consistency and integrity across channels and formats. Lead the development of new identity systems for new brands and initiatives.
- Team Management & Development: Build, lead, and develop a high-performing team of brand strategists and designers fostering a culture of curiosity, creativity, and strategic rigor.
- Stakeholder Collaboration: Partner closely with executive leadership and cross-functional teams.
- Brand Storytelling: Champion the development of compelling, insight-driven brand narratives that connect emotionally with customers, members, and employees, reinforcing CVS Health's purpose and values.
- Brand Governance: Establish and enforce brand governance frameworks, quality standards, and review processes to protect brand equity and ensure adherence to identity guidelines enterprise-wide.
- Insights & Research: Leverage consumer research, competitive analysis, and market trends to continuously refine brand strategy and inform creative direction.
- Performance Measurement: Define KPIs for brand health and equity, developing reporting frameworks to monitor performance, surface insights, and guide strategic investment decisions.
- Innovation: Stay ahead of emerging brand trends, cultural shifts, and industry developments to keep CVS Health's brand identity fresh, relevant, and future‑ready.
Skills
Education
Job description
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
At CVS Health, we are a leading healthcare technology company dedicated to simplifying health care one person, one family and one community at a time. We are committed to transforming the healthcare experience through our integrated offerings, including pharmacy services, health plans, and retail pharmacies and clinics. Our mission is to make healthcare more accessible and affordable for everyone. We believe that a powerful, consistent brand and exceptional creative execution are essential to achieving this mission — building trust, deepening customer relationships, and driving meaningful engagement across every touchpoint.
CVS Health is seeking an experienced and visionary Executive Director of Brand Strategy and Identity to lead one of our most essential creative and strategic functions. Reporting to the AVP, Brand Strategy, Digital Design and Production, this critical role is responsible for defining, evolving, and protecting our enterprise brand identity — ensuring it is compelling, consistent, and deeply resonant across every customer touchpoint. The Executive Director will build and inspire a high-performing team, drive the articulation of the CVS Health's brand positioning, and serve as the internal authority on brand identity (visual, verbal, and sonic) and brand standards and This leader will translate business strategy and customer insights into a cohesive brand story that builds equity, drives engagement, and fuels growth.
Brand Strategy & Positioning: Define and evolve the CVS Health brand strategy, positioning, and architecture, ensuring alignment with enterprise objectives and a differentiated presence in the healthcare marketplace.
Identity Leadership: Develop, own and steward the CVS Health identity system (visual, verbal, sonic), overseeing brand standards, guidelines, and governance to ensure consistency and integrity across channels and formats. Lead the development of new identity systems for new brands and initiatives.
Team Management & Development: Build, lead, and develop a high-performing team of brand strategists and designers fostering a culture of curiosity, creativity, and strategic rigor.
Stakeholder Collaboration: Partner closely with executive leadership and cross-functional teams.
Brand Storytelling: Champion the development of compelling, insight-driven brand narratives that connect emotionally with customers, members, and employees, reinforcing CVS Health's purpose and values.
Brand Governance: Establish and enforce brand governance frameworks, quality standards, and review processes to protect brand equity and ensure adherence to identity guidelines enterprise-wide.
Insights & Research: Leverage consumer research, competitive analysis, and market trends to continuously refine brand strategy and inform creative direction.
Performance Measurement: Define KPIs for brand health and equity, developing reporting frameworks to monitor performance, surface insights, and guide strategic investment decisions.
Innovation: Stay ahead of emerging brand trends, cultural shifts, and industry developments to keep CVS Health's brand identity fresh, relevant, and future‑ready.
Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field; Master's degree or MBA preferred.
10+ years of progressive experience in brand strategy, brand identity, or integrated marketing roles; 5+ years in a leadership capacity.
Proven track record of developing and stewarding enterprise-level brand identities for large, consumer-facing organizations.
Deep expertise in brand architecture, identity systems, brand positioning, and storytelling.
Strong strategic thinking skills with the ability to translate business goals into clear, differentiated, and actionable brand strategies.
Excellent communication and presentation skills; able to influence and align senior stakeholders across all levels of the organization.
Experience working with and managing external agency partners and creative resources.
Strategic and/or creative leadership experience in top tier brand and design consultancies.
Experience overseeing launch and execution of enterprise brand programs and initiatives.
Healthcare, regulated industry, or large consumer brand experience a significant plus.
Ability to manage multiple priorities and projects concurrently in a fast-paced environment.
Informed and up to date on AI thinking, strategy and governance.
A dynamic and collaborative work environment where your creative vision makes a real and lasting impact.
The opportunity to lead a critical function and shape the future of our brand – Fortune 5 company.
Competitive salary with comprehensive benefits.
Opportunities for professional growth, development, and creative leadership.
A deep commitment to diversity, equity, and inclusion.
Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or a related field; Master's degree or MBA preferred.
The typical pay range for this role is: $131,500.00 - $303,195.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 09/04/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
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