Executive Director, CSL

asmglobal; San Francisco, Town of Texas (CA, WI); On-site; USD 150,000 - 210,000; Full time

Job summary

Legends Global is seeking a Director to lead market research, feasibility analyses, and strategic advisory for sports and entertainment facilities. Based in Frisco, TX, you will oversee a team of analysts, guide design and interpretation of quantitative and qualitative data, and present insights to senior executives.

The ideal candidate has 5+ years in market research or management consulting with client-facing strategy work, strong analytics, and excellent communication.

Qualifications

• 5+ years of progressive experience in market research, management consulting, or consumer insights, including client-facing strategy development.
• 1+ years of people-management experience, ideally leading research or consulting teams.
• Demonstrated expertise in designing, executing, and integrating qualitative and quantitative research to produce actionable, customer-driven insights.
• Strong understanding of consumer behavior, marketing strategy, and business analytics.
• Proven ability to synthesize complex research into concise insights and compelling narratives that influence senior leadership decisions.

Responsibilities

• Lead market and financial feasibility analyses to guide strategy for major sports, entertainment, and civic projects.
• Guide research design, interpreting qualitative and quantitative data to uncover motivations, opportunities, and trends.
• Monitor industry, market, and consumer trends to identify opportunities and risks.
• Develop strategic recommendations by translating findings into clear priorities and business actions.
• Serve as a key client liaison, managing relationships and presenting insights to senior stakeholders.
• Ensure analytical rigor and process innovation, integrating third-party tools and benchmarking sources.
• Oversee development of executive communications, including reports and client deliverables.
• Mentor and manage a team of analysts, fostering intellectual curiosity and growth.

Skills

Market research

Management consulting

Consumer insights

Data analytics

Communication

Education

Bachelor's degree in related field

Job description

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

About the Role

The Director will join CSL's Sports and Entertainment division leadership team, working alongside other project leaders who guide the firm's feasibility and advisory engagements for new and redeveloped sports and entertainment facilities. CSL is the leading sports facility business planning advisor, completing engagements for 31 of 32 NFL teams, 28 of 30 MLB teams, two-thirds of NBA/NHL Arenas, 15 Deloitte Football Money League clubs, and numerous others. Recent CSL clients include organizations such as the Kansas City Chiefs, Chicago Bears, Los Angeles Rams, Tampa Bay Rays, Athletics, Texas Rangers, Toronto Blue Jays, Los Angeles Clippers, Milwaukee Bucks, Tigres UANL, Inter Miami, Columbus Crew, Manchester United, FC Barcelona, Paris Saint Germain, Inter Milan and Arsenal

This role will oversee a team of analysts and lead the market research, feasibility analysis, and strategic advisory process for approximately 25% of CSL's active projects, with the opportunity to expand responsibilities as the firm continues to grow. The Director will play a key role in shaping insights that drive client decisions related to project scale, facility programming, and investment strategy.

The ideal candidate combines analytical rigor and creative problem-solving, with the ability to communicate complex ideas clearly to senior executives.

About the Project/Venue

An operating division within Legends Global, Conventions, Sports & Leisure International (CSL) is the industry leader in market research and financial advisory services for sports, entertainment, and public assembly facilities. With more than 2,500 engagements, CSL has helped shape many of the world's most recognized stadiums, arenas, convention centers, and mixed-use districts through market and financial feasibility studies, strategic planning, and advisory services.

By leveraging deep data, proven experience, and innovative analysis, CSL delivers the insights clients need to make informed decisions that drive economic, financial, and social impact.

Learn more at www.cslintl.com

WHAT YOU'LL DO (KEY RESPONSIBILITIES & OUTCOMES)

• Lead and oversee market and financial feasibility analyses provide actionable insights to address client challenges and guide strategy for major sports, entertainment, and civic projects.

• Guide research design and interpretation, integrating quantitative data, surveys, and qualitative insights to uncover consumer/fan motivations, market opportunities, and behavioral trends.

• Monitor and interpret industry, market, and consumer trends to proactively identify opportunities and risks that influence client strategies and CSL thought leadership.

• Develop and deliver strategic recommendations by translating research findings into clear priorities, implications, and business decisions for clients.

• Serve as a key client liaison, managing relationships, facilitating working sessions, and presenting insights and recommendations to senior stakeholders.

• Ensure analytical rigor and process innovation, advancing CSL's approach to data analytics, visualization, and integration of third-party tools and benchmarking sources.

• Oversee development of executive communications, including reports, presentations, and client deliverables that clearly convey the story behind the data.

• Mentor and manage a team of analysts, fostering a culture of intellectual curiosity, collaboration, and professional growth.

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

• 5+ years of progressive experience in market research, management consulting, or consumer insights, including client-facing strategy development.

• 1+ years of people-management experience, ideally leading research or consulting teams.

• Demonstrated expertise in designing, executing, and integrating qualitative and quantitative research to produce actionable, customer-driven insights.

• Strong understanding of consumer behavior, marketing strategy, and business analytics.

• Proven ability to synthesize complex research into concise insights and compelling narratives that influence senior leadership decisions.

• Experience with data visualization, automation, and predictive analytics tools preferred.

• Self-starter with exceptional analytical, problem-solving, and strategic-thinking skills.

• Excellent communication and presentation abilities.

• Bachelor's degree in Business Analytics, Economics, Psychology, Marketing, or a related field required.

• Willingness to travel for client presentations, in-market research, and stakeholder engagement.

WORK ENVIRONMENT & TRAVEL

• Role is based in Frisco, TX

• Potential opportunities to travel as needed

At Legends Global, our people power every success. You'll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you're driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you'll thrive here.

COMPENSATION

Competitive Salary, commensurate with experience, skills, and qualifications. This role may also be eligible for a bonus. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.