Executive Director, Affiliates Strategy-Card Acquisitions

J.P. Morgan; New York (NY); On-site; USD 210,000 - 320,000; Full time

Job summary

Chase is seeking an Executive Director, Affiliate Marketing Strategy in Card Acquisition Marketing to own the affiliate channel strategy, growth, experimentation, and performance. You will lead a team focused on planning, optimization, and reporting, partnering with product, analytics, finance, risk, legal, and technology to deliver measurable business impact.

You will manage risk while driving partner growth through rigorous testing and data-driven decision making, with an emphasis on AI-driven

Qualifications

• Bachelor’s degree required; master’s preferred.
• 9+ years in affiliate/partner-driven marketing or related field.
• Ability to lead channel strategy and deliver growth against targets.
• Strong analytical and performance measurement skills.

Responsibilities

• Lead day-to-day and long-term affiliate channel strategy, development, and planning.
• Drive partner contracting, campaign testing, and expansion.
• Analyze channel performance and provide actionable insights.
• Design and optimize tests and pilots to improve efficiency and conversion.
• Identify new capabilities, publishers, and audience/data tactics.
• Collaborate cross-functionally on profitability analyses and growth roadmap.
• Present strategies and performance to senior stakeholders.
• Define requirements for new capabilities and influence technology roadmap.
• Improve processes, documentation, and ways of working across planning and reporting.
• Manage and mentor a team of marketing professionals.

Skills

Analytical skills

Leadership

Partner management

Executive communication

Strategic thinking

Risk management

Performance marketing

Education

Bachelor's degree

Master's degree

Job description

Would you like to lead and scale a high-impact affiliate marketing channel as the Executive Director, Affiliate Marketing Strategy in Card Acquisition Marketing—owning strategy and performance, driving partner growth through experimentation and measurement, delivering operational excellence, and developing and empowering a team with clear goals that raise the bar on planning, optimization, and reporting

As the Executive Director, Affiliate Marketing Strategy in Card Acquisition Marketing, you will own the affiliate channel strategy and performance, leading partner growth, experimentation, measurement, and operational excellence. You’ll collaborate closely across product, analytics, finance, risk, legal, compliance, technology, and creative to improve outcomes while managing risk. You’ll also develop and empower a team, setting clear goals and raising the bar on planning, optimization, and reporting.

Job responsibilities

• Lead the day-to-day and long-term strategy, development, and planning for the affiliate channel
• Drive partner planning, contracting, and campaign testing to expand and innovate the program
• Track, analyze, and review channel performance to deliver clear insights and recommendations
• Design, launch, and optimize tests and pilots to improve efficiency, conversion, and channel contribution
• Identify, evaluate, and implement new capabilities (including AI-driven optimization), publishers, and audience/data tactics
• Partner cross-functionally to shape portfolio profitability analyses, investment decisions, and the growth roadmap
• Present strategies, performance, insights, and recommendations to senior internal and external stakeholders
• Define requirements for new capabilities and influence the technology roadmap to enhance channel performance
• Improve operational excellence through stronger processes, documentation, and ways of working across planning, execution, and reporting
• Manage, mentor, and develop a team of marketing professionals, fostering collaboration, innovation, and growth

Required qualifications, capabilities, and skills

• Bachelor’s degree
• 9+ years of relevant experience in affiliate, performance, or partner-driven marketing
• Demonstrated ability to lead channel strategy and deliver measurable growth against targets
• Strong analytical skills, including performance measurement and test-and-learn optimization
• Proven partner management and negotiation experience (e.g., contracting, commercial terms, joint planning)
• Experience leading people, including developing goals, coaching, and performance management
• Strong communication skills, including executive-ready storytelling and influencing across stakeholders
• Understanding of regulated marketing environments and the ability to manage risk in channel execution

Preferred qualifications, capabilities, and skills

• Master’s degree
• Experience building or scaling affiliate programs with multiple publishers/partners
• Familiarity with AI-driven marketing optimization and advanced targeting approaches
• Experience partnering closely with legal, compliance, and risk teams in go-to-market work
• Track record of improving marketing operations through new processes, tools, and documentation

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

Lead affiliate marketing strategy that drives measurable customer growth through partner innovation, testing, and analytics.