EverPro - Customer Marketing Manager - Invoicing Solutions (Remote, US)

EverCommerce; United States; Remote; USD 65,000 - 80,000; Full time

Benefits offered by this job

Flexible work arrangements

Health & wellness benefits

401k match

PTO (paid time off)

Employee Stock Purchase Program

Job summary

EverCommerce is seeking a Marketing Manager, Lifecycle & Growth to lead activation, retention, and monetization initiatives for Invoice Simple. You’ll blend Lifecycle Marketing, Product, Growth, and Data to craft customer journeys that drive growth in a Product-Led environment.

Remote work in the US is available with optional in-office arrangements. The role emphasizes data-driven decisions, collaboration across teams, and ownership of initiatives impacting business outcomes.

Qualifications

• 5–7+ years in lifecycle marketing, growth marketing, or customer marketing.
• Experience owning customer journeys tied to business outcomes.
• Strong analytical and quantitative skills with data-driven decision making.
• Experience with marketing automation platforms such as Braze, Iterable, HubSpot.
• Experience in B2B or B2C SaaS or Product-Led Growth environments.
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

• Own lifecycle strategy and direction for assigned journeys, segments, or initiatives.
• Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging.
• Partner with Product, Growth, Payments, and Data teams to align lifecycle initiatives.
• Monitor performance and run experiments to optimize outcomes.
• Translate learnings into clear recommendations for iteration and scale.
• Balance multiple initiatives with shifting business priorities.

Skills

Lifecycle marketing

Growth marketing

Customer marketing

Data-driven decisions

Cross-functional collaboration

PLG experience

Marketing automation

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Braze

Iterable

HubSpot

Job description

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth. Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Invoice Simple. In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior. This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment.

Responsibilities

Customer Lifecycle Strategy & Experience Direction

Own lifecycle experience direction for assigned journeys, segments, or initiatives

Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence

Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging

Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth

Business Impact & Growth Contribution

Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization

Develop clear hypotheses for how lifecycle initiatives will contribute to business goals

Size expected impact directionally using assumptions, ranges, and customer economics

Prioritize initiatives based on potential impact, customer value, and feasibility

Cross-Functional Collaboration

Partner closely with Product, Product Marketing, Growth, Payments, and Data teams

Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness

Use customer insights and performance data to influence decisions and align stakeholders

Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact

Initiative Management & Execution

Own execution of complex lifecycle and growth-related initiatives within assigned scope

Coordinate timelines, dependencies, and handoffs across Marketing and partner teams

Balance multiple initiatives while adapting to shifting business priorities

Partner with marketing automation, creative, and analytics teams to bring experiences to life

Performance Analysis, Experimentation & Optimization

Monitor lifecycle performance using shared measurement frameworks

Design and run experiments to test new approaches and optimize outcomes

Analyze results to identify drivers of success or underperformance

Translate learnings into clear recommendations for iteration and scale

Collaboration & Thought Leadership

Act as an informal advisor to peers on lifecycle best practices and customer engagement

Share insights and learnings that improve cross-team effectiveness

Contribute to continuous improvement of lifecycle and growth practices across Marketing

Skills and Experience needed for success in this role:

• 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
• Experience owning customer journeys tied to business outcomes, not just channel execution
• Strong analytical and quantitative skills, with experience using data to inform decisions
• Proven ability to collaborate cross-functionally and influence without direct authority
• Experience working in B2B or B2C SaaS or Product-Led Growth (PLG) environments
• Nice to Have Bachelor’s degree in Marketing, Business, or a related field
• Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
• Exposure to feature adoption, monetization, or payments-related initiatives
• Experience partnering closely with Product and Product Marketing teams
• Comfort with directional impact modeling or customer economics

Where:

Remote, US

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States - if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Compensation: The target compensation range for this position is $65,000 – $80,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.

EverCommerce is bringing together best-of-breed commerce solutions in the service sector, forming one service commerce platform that improves go-to-market strategy for technology companies and simplifies the software-buying process for business owners. Our team has extensive expertise in business operations, management, legal, finance, accounting, technology human resources, marketing and sales that, via the EverCommerce platform, we provide as a service to drive continued growth and success for service commerce companies. Our ecosystem enables companies to thrive in an environment of shared knowledge and resources with significant cost saving.