Events Manager

One Pass Solutions; Eden (MN); Hybrid; USD 70,000 - 100,000; Full time

Job summary

One Pass Solutions, Inc. is seeking an experienced Events Manager to lead strategy, planning, execution, and measurement of events that build brand awareness and drive growth.

You will own the full lifecycle from concept to post-event analysis and partner with Marketing, Growth, and product teams to define objectives and success metrics. The role requires hands-on execution, strong vendor relations, budgets, sponsorships, and a bias for data-driven results, travel about 25%, and a collaborative

Qualifications

• 4–6 years of experience in event marketing, event management, or experiential marketing.
• Proven track record owning events from strategy through execution and measurement.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• Experience developing event KPIs and measuring business impact.
• Strong vendor management and contract negotiation experience.
• Exceptional project management, organizational, and communication skills.
• Ability to collaborate effectively with senior leaders and cross-functional teams.
• Experience creating and managing event budgets.
• Willingness to travel up to ~25% to support events.

Responsibilities

• Develop and execute a comprehensive event strategy aligned with One Pass business goals and marketing priorities.
• Own the planning and execution of all client-facing, member-facing, and industry events.
• Identify opportunities to increase brand visibility, customer engagement, and business impact through events and sponsorships.
• Create integrated event plans, timelines, budgets, and project schedules.
• Lead end-to-end event management, from initial concept through onsite execution and post-event follow-up.
• Serve as the primary event owner and point of accountability for event success.
• Manage client events, sponsorship activations, member engagement events, conferences and growth/executive events.
• Coordinate logistics including registration, venue management, food/beverage, signage, giveaways, staffing, and attendee experience.
• Ensure all events deliver a high-quality, on-brand experience.
• Partner with Marketing, Growth, Account Management, network, Product/Tech and Leadership teams to establish event objectives and desired business outcomes.
• Facilitate alignment among stakeholders and communicate event plans, timelines, and status updates.
• Develop event briefs and ensure strategic goals are translated into executable plans.
• Collaborate with leadership to establish event KPIs and post-event ROI reporting.

Skills

Event marketing experience

Event management

Project management

KPIs & ROI measurement

Vendor management

Budget management

Cross-functional collaboration

Communication skills

Travel willingness

Tools

Salesforce

Marketo

HubSpot

Job description

About One Pass

One Pass is redefining how people engage with health, wellness, and everyday living. Through a comprehensive engagement and loyalty platform, we empower millions of members to live healthier, more connected lives. Backed by deep partnerships across healthcare and supported by a culture of innovation, cross-functional collaboration, and relentless curiosity, One Pass is scaling rapidly and shaping the future how people lead healthier, fuller lives.

One Pass is seeking an experienced and highly organized Events Manager to lead the strategy, planning, execution, and measurement of events that drive brand awareness, client engagement, member acquisition, and business growth. This role will serve as the primary owner of all One Pass events, overseeing the full event lifecycle from concept development through post-event analysis.

The ideal candidate is a strategic thinker and hands-on executor with a proven track record managing corporate events, conferences, sponsorship activations, client programs, and experiential marketing initiatives. This individual will partner closely with cross-functional stakeholders to establish event objectives, define success metrics, and demonstrate measurable return on investment.

Key Responsibilities

Event Strategy & Planning

• Develop and execute a comprehensive event strategy aligned with One Pass business goals and marketing priorities.
• Own the planning and execution of all client-facing, member-facing, and industry events.
• Identify opportunities to increase brand visibility, customer engagement, and business impact through events and sponsorships.
• Create integrated event plans, timelines, budgets, and project schedules.

Event Execution

• Lead end-to-end event management, from initial concept through onsite execution and post-event follow-up.
• Serve as the primary event owner and point of accountability for event success.
• Manage client events, sponsorship activations, member engagement events, conferences and growth/executive events.
• Coordinate logistics including registration, venue management, food/beverage, signage, giveaways, staffing, and attendee experience.
• Ensure all events deliver a high-quality, on-brand experience.

Stakeholder Management

• Partner with Marketing, Growth, Account Management, network, Product/Tech and Leadership teams to establish event objectives and desired business outcomes.
• Facilitate alignment among stakeholders and communicate event plans, timelines, and status updates.
• Develop event briefs and ensure strategic goals are translated into executable plans.

Measurement & ROI

• Collaborate with leadership and key stakeholders to establish event KPIs and success metrics.
• Track event performance against goals including attendance, engagement, pipeline influence, client retention, lead generation, and brand awareness.
• Develop post-event analyses and executive summaries demonstrating business impact and ROI.
• Make recommendations for future optimization based on performance insights.

Vendor & Budget Management

• Negotiate and manage relationships with third-party vendors, agencies, venues, production partners, promotional suppliers, and fulfillment partners.
• Procure all event materials, signage, branded merchandise, giveaways, and activation assets.
• Manage event budgets and ensure projects are delivered within allocated budget.

Sponsorship & Activation Management

• Oversee sponsorship activations and ensure contracted benefits are fully executed.
• Develop innovative event experiences that increase attendee engagement and support business objectives.
• Evaluate sponsorship opportunities and provide recommendations based on strategic fit and anticipated ROI.

About You

You’ve owned events end-to-end - from strategy and budget to on-site execution and post-event ROI reporting - in a fast-paced environment where you had to juggle multiple projects at once without dropping the ball. You’ve negotiated vendor and venue contracts, managed event budgets, and made sponsorship activations deliver on what was promised, not just what was signed.

You think in KPIs and can back up results with data - attendance, engagement, pipeline influence, retention, brand awareness - because you know what leadership wants to see in a post-event summary, and you use it to keep improving the next event. You’re as comfortable running a B2B client event as you are a consumer-facing activation, and you’re skilled at coordinating logistics - registration, venue, staffing, signage - without losing sight of the bigger goal the event is meant to serve.

You collaborate naturally with cross-functional partners - Marketing, Growth, Account Management, Product/Tech - translating shared goals into an event plan everyone can align around. Experience in healthcare, benefits, or wellness is a plus, but what matters most is that you’ve proven you can take an event from concept to measurable business impact, reliably and at a high bar of quality.

Required Qualifications

• 4-6 years of event marketing, event management, experiential marketing, or related experience.
• Proven experience owning events from strategy through execution/measurement.
• Demonstrated success managing multiple projects simultaneously in a fast-paced environment.
• Experience developing event KPIs and measuring business impact/ROI.
• Strong vendor management and contract negotiation experience.
• Exceptional project management, organizational, and communication skills.
• Ability to collaborate effectively with senior leaders and cross-functional teams.
• Experience creating and managing event budgets.
• Willingness to travel as needed to support events (~25%).

Preferred Qualifications

• Experience within healthcare, benefits, wellness, or health plan organizations.
• Experience managing large-scale sponsorship activations and industry events (e.g., golf tournaments, charity events, conferences).
• Familiarity with CRM and marketing automation platforms such as Salesforce, Marketo, or HubSpot.
• Experience supporting both B2B and consumer-facing events.

Work Location & Eligibility

One Pass Solutions, Inc. offers a flexible work environment. We operate as a hybrid company in the Minnesota-St. Paul Twin Cities area, where team members are expected to work in-office three days per week. We also support remote work across a number of U.S. states.

We are currently able to employ individuals who reside in the following states:

Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington, D.C.

Please note: At this time, we are unable to employ individuals residing outside of these jurisdictions.

One Pass Solutions, Inc. commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. You may view all of One Pass Solutions, Inc.'s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.