Event Specialist

Misunderstood Whiskey; Buffalo (NY); On-site; USD 25,000 - 39,000; Part time

Job summary

Misunderstood Brands in Buffalo, NY is seeking an enthusiastic Event Specialist to introduce our Misunderstood Whiskey and OATRAGEOUS liqueurs to consumers through tasting events. You will plan, set up, and execute engagements at liquor stores and consumer events, building brand awareness and sales.

This part-time, 1099 role requires strong people skills, flexibility for evenings and weekends, and a willingness to learn about our products.

Qualifications

• Experience in event promotion or brand ambassadorship is preferred.
• Excellent interpersonal and communication skills.
• Enthusiasm for whiskey and willingness to learn about our brand and products.
• Ability to work independently and in a team.
• Flexibility to work evenings and weekends.
• Must be at least 21 years old.
• Valid driver's license and car.
• Willingness to receive and comply with required certifications/permits before tastings.

Responsibilities

• Plan, set up, and execute whiskey tasting events at liquor stores and key consumer events.
• Develop product knowledge to educate customers on flavor profiles.
• Engage with customers in a friendly manner and share brand story.
• Promote and sell products during tastings to drive sales.
• Represent Misunderstood Brands with enthusiasm and professionalism.
• Coordinate event logistics with store staff for a seamless experience.
• Monitor and report inventory levels at tasting events.
• Gather customer feedback and share insights with marketing and sales teams.

Skills

Strong interpersonal skills

Excellent communication

Team flexibility

Customer engagement

21+ years old

Valid driver's license

Job description

Howdy! Misunderstood Brands is a start-up spirits company that was started from a kitchen recipe by two childhood friends in NJ. We are home to Misunderstood Whiskey, on a mission to create the best infused whiskeys on the market and OATRAGEOUS Oat Milk Liqueur, the first dairy free/plant based cream liqueur portfolio in the United States. OATRAGEOUS is committed to crafting products with high quality ingredients and doing its part to keep our planet in mind every step of the journey.

Misunderstood is now a multi-award winning brand that is embraced by customers in over 30 states and three countries. There is incredibly exciting innovation under development and the company is expanding its team to support brand growth.

Overview

As an Event Specialist at Misunderstood Whiskey and OATRAGEOUS, you will play a crucial role in introducing our exceptional whiskey products to consumers through engaging and informative tasting events. You will be responsible for creating memorable experiences for customers, driving brand awareness, and fostering lasting connections.

Key Responsibilities

• Conduct Tasting Events: Plan, set up, and execute whiskey tasting events at liquor stores and key consumer events/activations throughout the region.
• Product Knowledge: Develop a deep understanding of products to effectively educate customers on their unique qualities and flavor profiles.
• Customer Engagement: Engage with customers in a friendly, approachable manner, encouraging them to sample our whiskeys and providing insights to our brand story and heritage.
• Sales and Promotion: Actively promote and sell products during tastings, driving sales and brand loyalty.
• Brand Ambassador: Represent Misunderstood Brands with enthusiasm and professionalism, embodying the brand's values and identity.
• Event Coordination: Collaborate with liquor store staff to coordinate event logistics, ensuring a seamless and positive customer experience.
• Inventory Management: Monitor and manage inventory levels at tasting events, ensuring sufficient stock and reporting inventory needs to management.
• Feedback and Reporting: Gather customer feedback and provide insights to the marketing and sales teams for continuous improvement.

Qualifications

• Previous experience in event promotion, brand ambassadorship, or sales is preferred.
• Strong interpersonal and communication skills.
• Enthusiasm for whiskey and a willingness to learn about our brand and products.
• Ability to work independently and in a team.
• Flexibility to work evenings and weekends as needed.
• Must be at least 21 years of age.
• Proper certifications/permits will be communicated and required before all tastings
• Valid driver's license and car.
• Competitive hourly wage and sales-based commissions.
• Opportunity to work with a dynamic and innovative whiskey brand.
• Training and ongoing support to enhance product knowledge and event skills.
• Networking opportunities in the spirits industry.

This is a part-time, 1099 role.

Misunderstood Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and customers.