Event Sales Manager - Group & Private Events

Level99; West Hartford (CT); On-site; USD 65,000 - 95,000; Full time

Job summary

Level99 West Hartford is seeking an experienced Events & Group Sales Manager to drive the growth of our Events Sales segment. You will interface directly with prospective customers and work with the management team to scale to multiple venues.

The role requires a strong sales skillset and exceptional interpersonal abilities, with a focus on building long-term client relationships and coordinating with Operations, Marketing, and Culinary teams to deliver premier events.

Qualifications

• Bachelor’s degree or higher in sales, business, or a related field.
• 4+ years of experience in event planning and sales.
• Strong guest-facing communication skills.
• Excellent verbal, written, and interpersonal skills.
• Proficiency in Google Suite and/or Microsoft Office.

Responsibilities

• Qualify leads and convert high-value clients.
• Lead generation, proposals, and contract negotiations.
• Coordinate with clients and team to ensure seamless handoff Sales→Operations.
• Daily use of TripleSeat to coordinate bookings and balance venue capacity.
• Attend monthly networking events and regional/national conferences.
• Travel between venues to support team collaboration and sales growth.
• Develop and execute sales strategies for inbound and outbound event sales.

Skills

Sales leadership

Lead generation

Contract negotiations

CRM software

Communication skills

Event planning

Microsoft Office

Education

Bachelor’s Degree or higher in sales/business/related field

Tools

TripleSeat

Job description

WHO WE ARE

Level99 is a sprawling playground designed for adults with over 50 life‑size mini‑games where Players dodge axes, crack puzzles, and outsmart real‑world challenges. Each game lasts about 1–4 minutes and is built for 2–6 people to play together. One ticket to Level99 unlocks access to all of our games including Challenge Rooms, Player‑vs‑Player duels, and an art scavenger hunt. We save your progress each time you play so you can earn rewards and climb our coveted leaderboard.

Alongside the games, Level99 offers a full‑service bar and award‑winning restaurant – featuring scratch‑cooking, local craft beers, handmade cocktails, and a variety of event spaces. Level99 has locations in Natick, MA, Providence, RI, Tysons, VA, and is opening in West Hartford, CT, Disney Springs, FL, King of Prussia, PA, Paramus, NJ, and Raleigh, NC. Level99 is backed by Act III Holdings, led by Panera founder Ron Shaich, and we have a talented team that has worked on successful entertainment projects ranging from 5 Wits to Walt Disney Imagineering. Visit www.level99.com for more details.

Level99 West Hartford, CT - coming soon!

OVERVIEW

The Level99 team is seeking a hands‑on Sales Manager for its rapidly growing Events & Group Sales segment, ideally with a strong sales skillset, as well as a broad range of interpersonal and organizational skills, capable of interfacing directly with prospective customers as well as working with the management team to grow our organization and continue building a best‑in‑class experience as we scale to multiple venues. The Events Sales Manager will report directly to the company’s Regional Director of Events Sales. The work requires an independent thinker who will self‑start and work often unsupervised with excellent collaboration skills. Our team is highly collaborative, working alongside teammates from multiple disciplines to produce optimal results.

• Ownership of qualifying prospective leads with the purpose of converting the highest value clients into confirmed sales.
• Primary sales efforts include taking leads, soliciting business, lead generation, generating proposals, and contract negotiations.
• Interfacing with clients and team members across the organization to ensure a seamless transition between Sales and Operations for the execution of successful client events.
• Daily use of TripleSeat, Level99’s Event and Group Sales management tool, to coordinate bookings and balance venue capacity to help the business reach its financial goals.
• Participate in weekly Event & Group Sales coordination meetings with the operations team, ensuring all guest requests and expectations are upheld and the team has the information required to successfully execute upcoming scheduled bookings.
• Identify and execute on opportunities for proactive sales outreach for the purpose of building long‑term relationships and driving demand for Level99 Events beyond organic inbound demand.
• Support the execution of Events and Group Sales on the floor on an as needed basis.
• Partner with marketing & creative to support the crafting of guest‑facing messaging and collateral to support end‑to‑end Events & Group Sales communications.
• Attend monthly networking events, plus the attendance and presentation at regional and national conferences.
• Partner with operations and culinary to be the eyes and ears to guest feedback, supporting the iteration of on‑brand food and beverage offerings that facilitate events and encourage incremental sales and repeat business.
• Travel (as necessary) between venues to support overall team collaboration, leverage learnings and best practices, and drive the overall success of Level99 Events & Group Sales.
• Develop and execute sales strategies for both inbound and outbound event sales, ensuring alignment with overall business objectives.
• Collaborate closely with the Regional Director of Event Sales to identify and capitalize on market opportunities.
• Cultivate and maintain relationships with key clients and stakeholders, enhancing the company’s reputation and business prospects.
• Oversee the coordination and management of all event sales activities, including client inquiries, proposals, contracts, and post‑event follow‑ups.
• Utilize CRM software to effectively track sales progress, forecast revenues, and analyze market trends.
• Conduct regular performance reviews and develop action plans to address any issues and drive continuous improvement in sales processes and results.
• Participate in regional and national industry events to network, promote the company, and stay abreast of the latest trends and best practices.
• Provide leadership and support to multiple locations, ensuring consistent and high‑quality service delivery.
• Drive the strategic growth of the event sales department, identifying opportunities for expansion and new market penetration.
• Stay informed about industry trends and competitor offerings to maintain a competitive edge, plus attending local networking events.
• Maintain a positive, upbeat, pro‑active attitude and inspire the same in co‑workers.
• Other duties, as assigned
• Bachelor’s Degree or above in sales, business, or a related field, or equivalent experience
• Proven experience as an Event Sales Manager or similar role with at least 4 years of experience in event planning and sales.
• Strong guest‑facing communication skills
• Exceptional verbal, written, and interpersonal skills
• Requires strong computer skills and proficiency in Google Suite and/or Microsoft Office specifically Word, Excel, & PowerPoint
• Experience with planning and project management
• Flexibility to multi‑task and handle conflicting deadlines.
• Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail
• Must have the ability to promote positive, fair, and ethical relations with all team members as an ambassador of the Level99 brand
• A reliable car, current driver’s license and safe driving record are required
• Compassionate, empathetic, humble, respectful, and kind – very high emotional intelligence
• Experience with TripleSeat or similar event management software
• Knowledge of a second language, particularly Spanish, a plus

While we don’t expect a candidate to have deep experience in all of the above, we’re looking for someone with the passion and capability to learn quickly in the areas that are new!

YOU MIGHT BE A FIT ON THE LEVEL99 TEAM IF YOU…

• Like to laugh, would be described as a “low maintenance, low drama” person, have a tendency to have a bit of fun while you work
• Have a high tolerance for ambiguity, like to go fast, and are excited to learn on the job
• Are just a little bit obsessive about getting the details right the first time
• Have a high energy personality, the kind of person who is typically smiling, and likes to “get it done now”

Level99 is an E‑Verify employer.