Event Marketing Specialist

NWS; Westmont (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

NWS is seeking an experienced Events Marketing professional to lead planning and logistics for tradeshows and promotional events in the United States. You will coordinate shipping, onsite booth setup, vendor relations, and staffing while aligning with Digital Marketing and Channel Marketing teams.

You will collect leads, track event analytics, and prepare post-event summaries with recommendations. Willingness to travel up to 50% including nights and weekends is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field.
• 4+ years of experience in event planning, tradeshow coordination, experiential marketing, or field marketing support.
• Proven experience managing logistics for multiple events including shipping, booth setup, travel, and vendor coordination.
• Experience supporting promotional activities, content prep, and pre/post-event communication.
• Familiarity with CRM and lead capture tools (Salesforce, HubSpot) for recording attendee data and follow-up.
• Experience preparing event summaries, recaps, and performance reports.

Responsibilities

• Manage shipping, setup, breakdown, booth coordination, and onsite logistics.
• Oversee logistics for events including venue selection, vendor relations, booth design, and planning.
• Prepare event schedules, staffing plans, and equipment lists.
• Coordinate photography, recap documentation, and promotional materials.
• Collaborate with Digital Marketing for event promotion and with Channel Marketing for campaigns.
• Collect and record lead data, event analytics, and attendee engagement.
• Prepare post-event summaries with insights and recommendations with Events Marketing Manager.
• Support ROI assessment and efficiency improvements.

Skills

Event planning

Logistics coordination

Vendor coordination

Cross-functional collaboration

Travel coordination

Communication

Analytical thinking

Education

Bachelor’s degree in Marketing/Communications/Event Management/Business

Tools

Salesforce

HubSpot

Asana

Monday.com

Trello

Front

CRM tools

Job description

Key Responsibilities

Event Planning & Logistics

• Manage shipping, setup, breakdown, booth coordination, and onsite logistics.
• Oversee logistics for all events including venue selection, vendor relations, booth design, and operational planning.
• Prepare event schedules, staffing plans, and equipment lists.
• Coordinate photography, recap documentation, and promotional materials.

Cross-Functional Collaboration

• Collaborate with Digital Marketing in event promotion and follow-up messaging.
• Collaborate with Channel Marketing for vendor-supported campaigns.

Performance Tracking

• Collect and record lead data, event analytics, and attendee engagement.
• Prepare post-event summaries, including insights and recommendations, alongside Events Marketing Manager.
• Support ROI assessment and efficiency improvements.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field.
• 4+ years of experience in event planning, tradeshow coordination, experiential marketing, or field marketing support.
• Proven experience managing logistics for multiple concurrent events, including shipping, booth setup, travel arrangements, and vendor coordination.
• Experience supporting promotional activities, content preparation, and pre/post-event communication.
• Familiarity with CRM and lead capture tools (e.g., Salesforce, HubSpot) for recording attendee data and tracking follow-up.
• Experience preparing event summaries, recaps, and performance reports.
• Comfort working with cross-functional teams—including Digital Marketing, Channel/Vendor teams, Sales, and Operations.
• Ability and willingness to travel up to 50%, including nights and weekends as needed.

Technical Skills

• Proficiency with event coordination tools or project management platforms (e.g., Front, Asana, Monday.com, Trello).
• Basic skills in using marketing automation or email platforms for event promotion.
• Ability to understand or interpret event analytics dashboards (traffic, leads, engagement metrics).
• Strong proficiency with Microsoft Office/Google Workspace, especially Excel/Sheets and PowerPoint/Slides.
• Basic familiarity with creative/design review (signage, print materials, banners) is a plus.

Event Logistics & Execution

• Strong operational and organizational skills to manage shipping, booth setup, equipment, and on-site needs.
• Detail-oriented with the ability to execute error-free event logistics and maintain accuracy under tight timelines.
• Skilled at coordinating venues, vendors, materials, and staffing to ensure smooth event delivery.

Planning & Project Management

• Strong ability to juggle multiple events, deadlines, and teams simultaneously.
• Excellent time management skills with a focus on preparation, checklists, and proactive issue resolution.
• Effective at anticipating risks and solving challenges before and during events.

Cross-Functional Collaboration

• Works well across Marketing, Channel/Vendor teams, and Sales to deliver cohesive event experiences.
• Strong communicator capable of aligning stakeholders and ensuring event materials, messaging, and staffing are on track.
• Cooperative and dependable contributor to event promotion and follow-up activities.

Communication & Customer Experience

• Professional, polished communication skills for interacting with attendees, vendors, and internal teams.
• Ability to ensure events reflect high-quality brand standards and deliver a positive customer experience.
• Skilled at capturing and communicating event highlights, photography needs, and recap materials.

Analytical & Results-Oriented

• Can track and interpret event metrics including leads, engagement, and cost efficiency.
• Able to produce clear post-event summaries with insights and recommendations.
• Supports ROI assessment by maintaining accurate lead data and logistics documentation.

Adaptability & Problem-Solving

• Comfortable working in fast-paced environments and adapting to last-minute changes.
• Resourceful and solutions-oriented during onsite execution, especially when unexpected issues arise.
• Resilient and able to operate effectively during heavy travel periods or tight schedules.

Brand & Quality Orientation

• Ensures booth design, signage, materials, and event execution align with brand standards.
• Maintains a high standard of professionalism and attention to detail in all event touchpoints.

Key Performance Indicators (KPIs)

• On-Time Logistics Execution: % of error-free event logistics.
• Lead Capture Accuracy: % of clean, complete data submissions.
• Event Cost Efficiency: % of events executed within projected budgets.
• Staff Readiness Score: Post-event survey feedback from participating teams.

Additional

• Includes up to 50% travel, which may include nights and weekends.