Event Marketing & Programs Manager

PerformYard; United States; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision health insurance benefits

Disability insurance

401k plan

Generous PTO

Paid holidays

Job summary

PerformYard is looking for an Event Marketing & Programs Manager to drive demand generation and enhance brand recognition. In this role, you will coordinate and execute various marketing programs, including trade shows and webinars, to engage decision-makers and boost pipeline growth.

The ideal candidate will have over 3 years of experience in a B2B SaaS marketing role, excellent communication skills, and a strong understanding of Account-Based Marketing strategies. Comprehensive benefits and a dynamic work environment are offered.

Qualifications

• 3+ years of field marketing experience in a B2B SaaS or technology company.
• Hands-on experience prioritizing multiple campaigns simultaneously.
• Strong analytical skills with the ability to measure campaign performance.

Responsibilities

• Plan, coordinate, and execute in-person and virtual events.
• Work closely with marketing and sales teams to create revenue-driving programs.
• Measure and report on campaign performance using key marketing KPIs.

Skills

Field marketing experience

Account-Based Marketing (ABM)

Excellent communication skills

Data-driven marketing

Campaign management

Education

Bachelor’s degree in Marketing or related field

Job description

• As an Event Marketing & Programs Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition
• You will be responsible for building integrated marketing programs that leverage a mix of field events, trade shows, co-marketed partner events, and customer event efforts to engage target accounts and key decision-makers
• Your efforts will directly contribute to pipeline growth and revenue by creating high-value touchpoints that lead directly to product demos for the sales team
• Plan, coordinate, and execute in-person and virtual events, including trade shows, customer roadshows, partner events, and webinars with the goal of driving pipeline and revenue
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns
• Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, pipeline, revenue, and ROI
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, SDRs, account managers, and account executives
• Attend trade shows and events to market the product and drive demos for the sales team
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations
• Evaluate and grow partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration

Benefits

• Medical, dental and vision health insurance benefits w/HSA plan
• Disability insurance
• 401k plan
• Generous PTO
• Paid holiday and other benefits

The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes 3+ years of field marketing experience in a B2B SaaS or technology company Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies Experience managing trade shows, field events, and executive roundtables with measurable success Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners Must be willing to travel monthly, sometimes multiple times in a month Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business Enterprise-level sales experience Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision Strong campaign orchestration, persona, and buying cycle experience Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights