Event Marketing Manager - Grand Rapids, MI area

Windownation; Grand Rapids (MI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive pay

Full benefits package

Paid time off

Growth opportunities

Team culture

Job summary

Window Nation in Grand Rapids, MI is seeking an Event Marketing Manager to lead event planning and execution, drive brand awareness, and generate qualified leads at home shows and other opportunities. This leadership role requires strong organization, creativity, and strategic thinking to inspire our local team and deliver exceptional customer experiences.

The ideal candidate will have proven experience in event management, team leadership, and budget oversight, with readiness to travel up to

Qualifications

• High school diploma or GED required.
• Associates degree preferred.
• Experience in event marketing, field marketing, sales, or lead generation beneficial.

Responsibilities

• Identify, develop, and own event-based marketing initiatives to generate qualified sales leads.
• Identify, negotiate, and attend events (trade shows, fairs, festivals, community events) for lead generation.
• Forecast budgets, manage inventory, and maintain approved budgets.
• Exceed sales lead quotas based on KPIs.
• Recruit, hire, train, and develop event staff to deliver exceptional experiences.
• Manage event schedules to ensure strong staffing for success.
• Partner with operations, marketing, and sales to grow brand presence in the market.
• Track and report event metrics and performance.

Skills

Event marketing

Lead generation

Team leadership

Budget management

Travel 40%

Education

High school diploma

Associates degree

Tools

Microsoft Office Suite

Job description

At Window Nation, we don’t just replace windows and doors – we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.

We're hiring IMMEDIATELY for an Event Marketing Manager in the Grand Rapids, MI area. This role will manage all aspects of event planning and execution, designed to build brand awareness and drive lead generation at various events, home shows, or other opportunities that may attract future customers. This is a leadership position and requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event and team management, a passion for delivering exceptional customer experiences, and the ability to lead and inspire our local Columbus, OH event marketing team.

• Identify, develop, and own event-based marketing initiatives to generate qualified sales leads for Window Nation
• Identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation within your full geographical market area
• Responsible for budget forecasting, inventory management, and maintaining approved budget
• Responsible for exceeding sales lead quotas based upon established KPIs
• Responsible for recruiting, hiring, training, ongoing development and performance management that delivers an incredible event experience for employees & customers alike
• Manage event representative schedules to ensure that event calendar is staffed for success
• Partner with branch operations, marketing, and sales to grow strong brand presence within the market
• Track and report event metrics to evaluate event team & individual performance.
• Required travel up to 40%
• Required to work weekends and/or evenings to support scheduled events

• High school diploma or GED
• Ability to lift up to 50 pounds (with or without accommodation)
• Ability to remain in a stationary position 50% of the time; up to 6 hours during event (with or without accommodation)
• 2+ years in a customer facing leadership position
• Valid driver's license and driving record that meets company's insurance requirements
• Ability to drive a box truck
• Comfortable walking and standing outdoors for extended periods of time, with or without accommodation.

• Associates degree
• Experience in event marketing, field marketing, sales, or lead generation
• Strong negotiation, recruiting, and training skills
• Self-starter with ability to manage and develop others
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Proficiency using Microsoft Office Suite
• Ability to work in a fast-paced, high-energy, team-oriented environment.
• Excellent verbal and written communication skills

What We Offer

• Competitive pay and bonus opportunities
• Full benefits package including medical, dental, vision, life, and 401(k) retirement options
• Paid time off
• Growth opportunities within a rapidly expanding company
• A supportive team culture where your contributions matter

Why Window Nation?

At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration.