Event Marketing Manager

MachineMetrics; United States; On-site; USD 95,000 - 115,000; Full time

Job summary

MachineMetrics is seeking an events leader to own our events program end-to-end, including strategy, logistics, attendance, and pipeline impact. You’ll build our first user conference and oversee community programming, reporting to the Director of Marketing.

Responsibilities include managing budgets, vendor contracts, booth production, and on-site execution across tradeshows and webinars, with a strong emphasis on content, demand generation, and post-event measurement.

Qualifications

• 4+ years running B2B events end to end (tradeshows, field events, webinars).
• Experience producing a large-scale conference or user event.
• Ability to report event outcomes in meetings, leads, and pipeline.
• Budget, contract, and vendor management experience.
• Hands-on with HubSpot. Comfortable in Google Workspace, Slack, Confluence, Jira, Canva, and Wistia.
• AI fluency in using tools as part of work.

Responsibilities

• Own event strategy and budget, annual event calendar with pipeline goals.
• Manage tradeshows, field events, and customer events end to end.
• Develop event experience and brand, including booth messaging and content capture.
• Lead pre-event demand and follow-up with pre-booked meetings and lead handoff.
• Plan webinars from topic planning to live execution.
• Build and run the first MachineMetrics user conference and community programs.
• Report ROI including meetings, leads, opportunities, and pipeline.

Skills

B2B events

AI fluency

Strong writing

On-site problem solving

HubSpot

Tools

HubSpot

Google Workspace

Slack

Confluence

Jira

Canva

Wistia

Job description

The role

You will own the MachineMetrics events program end-to-end, in person and virtual: strategy, logistics, attendance, follow-up, and the pipeline it produces. You will also build our first user conference from scratch and run our community programming. This role reports to the Director of Marketing.

What You Will Own

• Event strategy and budget. The annual event calendar, with a business case, budget, and pipeline goals for every event.
• Tradeshows, field events, and customer events. The full program, from booth production, logistics, and event partners through on-site execution, collateral, swag, and vendor contracts.
• Event experience and brand. Booth messaging, creative, and on-site experience that carry the MachineMetrics brand, plus photo and video capture that turns every event into content.
• Pre-event demand and follow-up. Pre-event plans with sales, pre-booked meeting goals, lead capture, and handoff to sales. Includes building and launching invitation sequences to drive event traffic.
• Webinars. Topic planning through speaker coordination, production, and live execution.
• User conference and community. The first MachineMetrics user conference, built from scratch with cross-functional support, plus community programming including user groups and customer speakers.
• Reporting. Event ROI against spend (meetings, leads, opportunities, and pipeline), with post-event readouts on what to repeat and what to cut.

What you bring

• 4+ years running B2B events end to end, including tradeshows, field events, and webinars
• Experience producing a large-scale conference or user event
• A record of reporting event outcomes in meetings, leads, and pipeline, not only attendance
• Budget, contract, and vendor management experience
• Hands-on with HubSpot. Comfortable in Google Workspace, Slack, Confluence, Jira, Canva, and Wistia
• AI fluency. You use AI tools as a core part of how you work
• Strong writing and calm, resourceful problem-solving on site
• Manufacturing or industrial event experience preferred. B2B SaaS experience preferred,

Travel and compensation

Travel-heavy role: 12 to 15 trips per year, including multi-day events and some evenings and weekends during event season.

Salary Range:

$95,000 - $115,000