Event Marketing Director

Aily Labs GmbH; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Flexible working culture

Cutting-edge tools provided

Growth opportunities and training

Job summary

Aily Labs GmbH in New York City is looking for an experienced Event/Field Marketing Director to own the strategy and execution of premium events that deepen relationships with clients. This role requires a strategic thinker with hands-on experience in managing high-quality events.

The ideal candidate has extensive B2B event marketing experience, strong leadership skills, and a proven record of engaging C-level executives. The position offers a hybrid working model with opportunities for growth and collaboration.

Qualifications

• 7–10+ years of experience in B2B event marketing, preferably in AI technology.
• Proven track record in owning end-to-end event strategy and execution.
• Strong leadership and multitasking abilities.

Responsibilities

• Define and execute the event marketing strategy aligned with sales goals.
• Manage end-to-end event operations and budgets.
• Lead the planning and flawless execution of high-impact events.

Skills

B2B event marketing

Project management

Client engagement

Strategic vision

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

Aily Labs is a leading decision intelligence platform, leveraging AI to help the world's largest enterprises make smarter, faster decisions. Our applications integrate data, advanced analytics, and AI, optimizing critical business operations and driving measurable outcomes. Our prestigious client base spans finance, retail, technology, entertainment, and logistics, and we partner closely with executive leaders to deliver transformative, high‑impact solutions.

We are a fast‑growing applied AI scale‑up with hubs in Munich, Barcelona, Madrid, New York City, and Cluj‑Napoca. Our flagship AI mobile app provides real‑time, actionable business insights, embedding AI into the daily routines of large enterprises. Our ambition is to become the reference platform for AI‑driven decision‑making in large organizations. Join us if you’re ready to work at the intersection of innovation and impact.

The Role:

We are seeking an experienced Event/Field Marketing Director to own the end‑to‑end strategy, operations, and execution of premium, high‑impact events that deepen relationships with enterprise clients and generate new business opportunities. This is a senior leadership role for a seasoned event marketing professional who can balance strategic vision with hands‑on execution while building and scaling a world‑class events program.

Your profile

Key Responsibilities:Strategy & Vision

• Define and own the overall event marketing strategy, ensuring alignment with enterprise sales, marketing, and company growth objectives.
• Develop and manage an annual strategic events calendar, identifying key opportunities to engage target accounts and industry leaders.
• Establish KPIs and success metrics for all events, ensuring clear ROI and pipeline impact.
• Stay ahead of industry trends and competitor activities to continuously innovate our events program.

Operations & Planning

• Own end‑to‑end event operations, including detailed project plans, timelines, budgets, resource allocation, and risk management.
• Build and optimize scalable processes and playbooks for event planning and execution.
• Manage event budgets with full P&L accountability, negotiating vendor contracts and ensuring cost efficiency without compromising quality.
• Build and maintain relationships with high‑end venues, agencies, production partners, and key vendors.

Execution & Delivery

• Lead the planning and flawless execution of a wide range of events: executive dinners, private forums, curated networking experiences, hackathons, summits, industry conferences, and VIP client experiences.
• Manage all event logistics including venue selection, vendor coordination, production, on‑site management, and guest experience.
• Ensure every event delivers a premium, on‑brand experience consistent with our enterprise positioning.
• Oversee multiple events simultaneously, maintaining exceptional attention to detail and quality.

Client & Executive Engagement

• Partner closely with sales leadership to design events that support pipeline generation and relationship‑building with key enterprise accounts.
• Develop and coordinate executive‑level programming including speaker sessions, panel discussions, fireside chats, and thought‑leadership experiences.
• Cultivate relationships with industry leaders, influencers, and executive stakeholders to elevate our event offerings and brand presence.

Marketing Integration & Collaboration

• Collaborate with demand generation, content, and brand teams to align event messaging, promotion, and follow‑up campaigns.
• Design and execute integrated marketing campaigns utilizing digital platforms, social media, email outreach, and ABM tactics.
• Work cross‑functionally with product and customer success teams to incorporate product showcases and client stories into events.

Post‑Event Analysis & Optimization

• Gather feedback from participants, stakeholders, and internal teams to assess event success.
• Analyze performance metrics, pipeline contribution, and ROI; prepare detailed reports and executive summaries.
• Continuously iterate and improve the events program based on data‑driven insights.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7‑10+ years of experience in B2B event marketing, field marketing, or experiential marketing, preferably in AI technology, SaaS, or enterprise software.
• Proven track record of owning end‑to‑end event strategy, operations, and execution at a senior level.
• Extensive experience planning and producing executive‑level, high‑touch client events for C‑levels.
• Demonstrated success managing events targeted at Fortune 500, C‑suite, or global enterprise audiences.
• Strong leadership, project management, and organizational skills with the ability to manage multiple high‑stakes projects simultaneously.
• Proven ability to collaborate with and influence senior executives, sales leaders, and cross‑functional teams.
• Exceptional attention to detail and commitment to delivering premium, memorable experiences.
• Strong communication, presentation, and interpersonal skills; comfortable engaging with C‑level executives and industry leaders.
• Experience managing significant event budgets with full P&L accountability.

Nice to Have:

• Experience in AI, data, analytics, or enterprise SaaS industries.
• Background in account‑based marketing (ABM) events and strategies.
• Experience building or scaling an events function at a high‑growth startup or scale‑up.
• Established network of industry contacts, venues, and production partners.
• Previous experience working with event agencies (external and in‑house event/field marketing experience).

What sets us apart?

• Hybrid role based in New York City, requiring 2–3 days per week in‑office.
• Occasional travel for conferences and client events.

What We Offer

• A flexible working culture: work from home or vibrant hubs in New York or Barcelona.
• Cutting‑edge tools: a MacBook Pro (M2, 16GB) to maximize your productivity.
• Collaborative team: an internationally diverse group that thrives on creativity and support.
• Growth opportunities: bootcamps, knowledge‑sharing events, and training tailored to your aspirations.