Event & Business Development Specialist

Advertising Specialty Institute; Trevose (PA); On-site; USD 49,500 - 60,500; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

Paid parental leave

Paid holidays and PTO

401(k) with company match

Onsite daycare and wellness perks

Job summary

Advertising Specialty Institute (ASI) seeks a motivated Event & Business Development Specialist to recruit and engage top distributors for ASI's hosted buyer events, including fASIlitate and Power House. The role blends business development, event recruitment, and account management to maximize attendance and deliver an outstanding attendee experience.

Reporting to the Vice President, ASI Show Operations, you will drive recruitment efforts, manage distributor relationships, and collaborate

Qualifications

• High school diploma or GED required; bachelor's degree or equivalent work experience preferred.
• 2–4 years of B2B sales, business development, recruiting, or account management experience.
• Proven ability to build strong client relationships and influence decision-makers.
• Excellent verbal and written communication skills.
• Strong customer service, problem-solving, and organizational abilities.
• Experience managing multiple priorities in a fast-paced, deadline-driven environment.
• Detail-oriented with excellent follow-through and project management skills.
• Experience with event management, conference planning, or travel coordination is a plus.
• Proficiency in Microsoft Office and CRM systems; experience with Personify/D365 is a plus.

Responsibilities

• Recruit and secure qualified distributor attendees for ASI's hosted buyer events through outbound prospecting, consultative selling, and relationship management.
• Develop and manage targeted recruitment pipelines using CRM data, historical attendee lists, referrals, social media, and industry research to achieve attendance goals.
• Build strong relationships with distributors by understanding their business objectives and communicating the value and ROI of ASI events.
• Partner with Marketing, Event Operations, Distributor Sales, and Supplier Sales teams to execute recruitment campaigns and ensure an exceptional attendee experience.
• Maintain accurate CRM records, prepare recruitment reports, respond to inquiries, resolve escalated attendee issues, and communicate participation across internal teams.
• Represent ASI at hosted buyer events and trade shows through travel as needed while meeting individual and departmental performance goals.

Skills

B2B sales

Account management

Recruiting

Relationship building

Communication

Education

High school diploma or GED

Bachelor's degree or equivalent

Tools

CRM systems

Personify

D365

Microsoft Office

Job description

ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.

ASI currently has a hybrid work model. This position requires in-person attendance at our office on Tuesdays and Wednesdays.

ASI is seeking a motivated, relationship-driven Event & Business Development Specialist to help recruit and engage top-performing promotional products distributors for ASI's premier hosted buyer events, including fASIlitate and Power House. This role combines business development, event recruitment, and account management to ensure high-quality distributor attendance while delivering an exceptional attendee experience.

Reporting to the Vice President, ASI Show Operations, this individual will play a key role in driving recruitment efforts, managing distributor relationships, and collaborating across marketing, sales, and event operations to achieve attendance goals and maximize the success of ASI's hosted buyer events.

The salary range for this position is $55,000 - $55,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.

Responsibilities

• Recruit and secure qualified distributor attendees for ASI's hosted buyer events through proactive outbound prospecting, consultative selling, and relationship management.
• Develop and manage targeted recruitment pipelines using CRM data, historical attendee lists, referrals, social media, and industry research to achieve attendance goals.
• Build strong relationships with distributors by understanding their business objectives, communicating the value and ROI of ASI events, and supporting attendee onboarding and retention.
• Partner with Marketing, Event Operations, Distributor Sales, and Supplier Sales teams to execute successful recruitment campaigns and ensure an exceptional attendee experience.
• Maintain accurate CRM records, prepare recruitment reports, respond to inquiries, resolve escalated attendee issues, and communicate participation across internal teams.
• Represent ASI at hosted buyer events and trade shows through travel as needed while meeting individual and departmental performance goals.

Qualifications

• High school diploma or GED required; bachelor's degree or equivalent work experience preferred.
• 2–4 years of business-to-business sales, business development, recruiting, or account management experience.
• Proven ability to build strong client relationships and influence decision-makers.
• Excellent verbal and written communication skills.
• Strong customer service, problem-solving, and organizational abilities.
• Experience managing multiple priorities in a fast-paced, deadline-driven environment.
• Detail-oriented with excellent follow-through and project management skills.
• Experience with event management, conference planning, or travel coordination is a plus.
• Proficiency in Microsoft Office (Word, Excel, Outlook) and CRM systems; experience with Personify/D365 is a plus.
• Willingness to travel for ASI events and industry meetings as needed.

Key Skills & Attributes

• Relationship builder with strong business development and consultative selling skills.
• Self-motivated, organized, and adaptable with the ability to manage multiple priorities.
• Excellent communicator who collaborates effectively across teams and delivers outstanding customer service.
• Analytical, resourceful, and solutions-oriented with strong attention to detail and follow-through.
• Professional, dependable, and committed to achieving goals while contributing to a positive team environment.

Benefits

• Medical, Dental, and Vision coverage, available on day one of employment.
• Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
• 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
• Free Health and Wellness programs.
• Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
• Day one 401(k) with company match.
• Paid holidays, floating days, and paid time off (PTO).
• Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.