Equipment Sales Specialist

Benco Dental; Minneapolis (MN); Hybrid; USD 68,000 - 83,000; Full time

Benefits offered by this job

Medical, Dental and Vision benefits

401k package

Profit sharing

Associate discounts

Tuition savings program

Diversity and inclusion programs

Fortune Great Place to Work

Job summary

Benco Dental is seeking an Equipment Sales Specialist to drive equipment, technical and service sales by partnering with regional teammates and expanding our customer base in the assigned territory. You will act as a trusted consultant to help dentists grow their practices through comprehensive product and service offerings.

Successful candidates will have 2+ years of sales experience, a valid driver's license, and the ability to travel daily within the territory.

Qualifications

• Minimum of 2 years of successful sales experience.
• Possess a dependable vehicle, valid driver’s license, and acceptable driving record.
• Ability to travel in assigned territory daily, as required for customers, vendors and Benco teammates, business and group meetings, and Customer Experience Trips as well as limited overnight travel.
• Must live within assigned work territory.

Responsibilities

• Build and nurture strong relationships with existing customers by understanding their needs and providing exceptional service and support.
• Lead equipment sales process by collaborating with assigned territory representatives to prospect for business and close sales; identify, target, and engage new potential customers to expand customer base.
• Facilitate customer satisfaction within our equipment sales process – including preparing and presenting quotes, documenting signed agreements, collecting deposits, and attending equipment installations.
• Partner with internal designers to offer office design services to prospective customers, evaluate plans and blueprints, and take measurements of facilities.
• Develop an in-depth understanding of equipment offerings to provide accurate and detailed information to customers; stay updated on dental industry trends, market dynamics, equipment, digital imaging, service, and design offerings.
• Communicate effectively with regional teammates to achieve customer goals and solve customer or internal issues.
• Utilize technology and data tools for effective sales calls, opportunities, activity, presentations, publications, and efficient scheduling/follow‑up

Skills

Relationship building

Communication

Self-motivation

Time management

Learning agility

Job description

For the best candidate experience, Mozilla Firefox, Google Chrome and Internet Explorer 9 (or newer) are recommended.

Equipment Sales Specialist at Benco Dental, a division of 1930 Ventures

As the next evolution of our family enterprise, Benco Dental proudly operates under the emerging 1930 Ventures brand. Candidates may see both Benco Dental and 1930 Ventures during this transition period, while our commitment to our associates, customers, and culture remains unchanged.

Our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

Medical, Dental and Vision Benefits Effective on Day 1

401k Package Effective on Day 1

Profit Sharing

Associate Discounts and Community Giveback Programs

College Tuition Savings Program

Caring Family Culture Toward all Associates

Certified as a FORTUNE Great Place to Work

Opportunities to Build a Better Benco through Diversity and Inclusion Resource Groups

Family owned for 95+ years

Position Summary:

As the Equipment Sales Specialist, you are responsible for driving equipment, technical and Benco services sales by partnering with regional teammates to ensure customer satisfaction; soliciting new business through personal efforts and referrals from territory representatives; enhancing personal skills in product and services focus areas; developing healthy/productive working relationships with customers, vendors and Benco teammates; serving as a consultant in helping dentists grow their practices; leading assigned territory representatives to accomplish mutual sales goals.

Do YOU Possess These Skills and Attributes?

Willingness to learn and sell advanced technology solutions

Ability to build and maintain strong customer relationships

Excellent verbal and written communication skills

Ability to independently stay focused and motivated

Exceptional time management, organizational, and customer service skills

Do These Responsibilities Interest YOU?

• Build and nurture strong relationships with existing customers by understanding their needs and providing exceptional service and support
• Lead equipment sales process by collaborating with assigned territory representatives to prospect for business and close sales; this includes identifying, targeting, and engaging with new potential customers to expand customer base
• Facilitate customer satisfaction within our equipment sales process – including preparing and presenting quotes, documenting signed agreements, collecting deposits, and attending equipment installations
• Partner with internal designers to offer office design services to prospective customers, evaluate plans and blueprints, and take measurements of facilities
• Develop an in-depth understanding of equipment offerings in order to provide accurate and detailed information to customers; stay updated on dental industry trends, market dynamics, equipment, digital imaging, service, and design offerings
• Communicate effectively with regional teammates (territory representatives, service, and inside support) to achieve customer goals and solve customer or internal issues
• Utilize technology and data tools for effective sales calls, opportunities, activity, presentations, publications, and efficient scheduling/follow‑up

Do YOU Meet These Requirements?

Minimum of 2 years of successful sales experience.

Possess a dependable vehicle, valid driver’s license, and an acceptable driving record.

Ability to travel in assigned territory daily, as required for customers, vendors and Benco teammates, business and group meetings, and Customer Experience Trips as well as limited overnight travel

Must live within assigned work territory.

Entry level Equipment Specialists can expect a minimum annualized draw of $75k/year + monthly allowance. Our commission structure is unlimited, the more you sell, the more you make (less your draw)!

Who We Are: It’s our Mission to Drive Dentistry Forward

1930 Ventures, a family enterprise that includes Benco Dental, is the largest family owned, full-service dental distributor in the United States, and has remained in the family since 1930—a family that now includes more than 40,000 customers and over 1,700 associates in the 48 contiguous states. In 2025, we posted revenues of $1B.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services and solutions, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory‑trained service technicians who begin every task by asking, 'What does the customer want?'.

This opportunity is part of our Benco Dental division, which is the nation's largest independent distributor of oral healthcare technology and supplies, with a century-long history, strong distribution network, and a comprehensive range of products, solutions, and services.

If you enjoy working for a progressive organization that is committed to diversity, values its employees and customers, and provides opportunities for growth and development, we encourage you to learn more about our family of companies. We are seeking driven professionals who want to play a key role in our future success while making a positive impact within our industry. Thank you for your interest—we look forward to hearing from you.

We're proud to be an equal opportunity and affirmative action employer. We celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at 1930 Ventures.

*This position is a field-based / territory-based / virtually- based / remote-based position that does not require consistently reporting to a physical Benco location.