Equipment Sales Representative

BigIron; Layton (UT); On-site; USD 50,000 - 150,000; Full time

Benefits offered by this job

Company vehicle

Fuel card

Phone and laptop

Sales tools

Training and coaching

Job summary

BigIron is hiring a full-time Equipment Sales Representative to support customers in the agriculture industry by selling BigIron’s online auction services. This field-based role covers a local territory and may be home-based when not meeting customers.

You will develop customer relationships, generate new business, and guide customers through the auction process from start to finish, with base salary and commission opportunities, plus company tools and training.

Qualifications

• 3+ years of sales, territory management, or customer-facing business development experience.
• Strong communication, relationship-building, and follow-up skills.
• Ability to work independently and manage a schedule within a territory.
• Willingness to travel regularly within the assigned territory.

Responsibilities

• Develop and maintain relationships with farmers, ranchers, landowners, equipment dealers, and local ag businesses.
• Prospect for new business through in-person visits, referrals, networking, and phone outreach.
• Meet with customers on farms, at shops, and throughout your territory.
• Evaluate equipment and discuss auction timing, pricing strategy, and selling options.
• Secure consignment agreements for upcoming auctions.
• Coordinate with internal teams to prepare equipment for sale.
• Support customers through the auction process and provide ongoing service after the sale.
• Manage and grow revenue within your territory.

Skills

Sales experience

Territory management

Communication skills

Relationship building

Driver's license

Tools

CRM software

Job description

BigIron is hiring a full-time Equipment Sales Representative to support customers in the agriculture industry by selling BigIron’s online auction services. This full‑time employee position includes base salary, commission opportunities, company-provided tools, training, and sales support. Representatives manage an assigned local territory and work directly with farmers, ranchers, landowners, equipment dealers, and ag businesses. In this role, you will help customers market and sell equipment and related assets through BigIron’s online auction platform, developing customer relationships, generating new business within your territory, and guiding customers through the auction process from start to finish.

What You’ll Do

• Develop and maintain relationships with farmers, ranchers, landowners, equipment dealers, and local ag businesses
• Prospect for new business through in‑person visits, referrals, networking, and phone outreach
• Meet with customers on farms, at shops, and throughout your assigned territory
• Evaluate equipment and discuss auction timing, pricing strategy, and selling options
• Secure consignment agreements for upcoming auctions
• Coordinate with internal marketing, listing, and operations teams to prepare equipment for sale
• Support customers throughout the auction process and provide ongoing service after the sale
• Manage and grow revenue within your assigned territory

How You’ll Work

• Field‑based outside sales role
• Daily travel within an assigned local territory
• Home‑based office when not meeting with customers
• Most travel is local, with employees typically home each evening

Compensation and Employment Details

• Full‑time employee position
• Base salary ranging from $50,000–$75,000, depending on experience and market knowledge
• Additional commission and performance‑based earnings opportunities
• Successful representatives commonly earn total annual compensation between $100,000–$150,000+

Requirements

• 3+ years of sales, territory management, or customer‑facing business development experience
• Strong communication, relationship‑building, and follow‑up skills
• Ability to work independently and manage a schedule within an assigned territory
• Comfortable working in a performance‑driven sales environment
• Valid driver’s license and ability to travel regularly within the territory

Preferred Background

• Agriculture, equipment, livestock, or rural market experience
• Familiarity with row crop or cattle operations
• Existing relationships within the local agricultural community
• Previous outside sales or territory sales experience

Summary - About BigIron

BigIron provides online auction services for agricultural equipment, transportation assets, and real estate. Equipment Sales Representatives serve as the local point of contact for customers and help connect sellers with a nationwide buyer network through BigIron’s online marketplace. This position offers the opportunity to develop long‑term customer relationships, grow a defined sales territory, and build a successful career in agricultural sales.

What BigIron Provides

• Assigned sales territory
• Company vehicle and fuel card
• Phone, computer equipment, and sales tools
• Marketing, listing, and operational support
• Training and ongoing coaching