(Eplan) Lead Generation Specialist - Marketing

Eplan; Schaumburg (IL); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Career growth and advancement opportunities

Ongoing training and professional development

Competitive compensation and benefits package

Job summary

Eplan is seeking a Lead Generation Specialist to engage with prospective customers and help drive business growth. You will connect with decision-makers through various outreach methods, qualify leads, and collaborate with Sales and Marketing teams.

This role requires strong communication and organizational skills, with opportunities for career advancement. Candidates with 1-3 years of inside sales or marketing experience, particularly in B2B contexts, are encouraged to apply.

Join a supportive team dedicated to innovative engineering and automation technology!

Qualifications

• 1–3 years of experience in inside sales, business development, or marketing preferred.
• Excellent written and verbal communication skills.
• Proficiency with CRM tools and Microsoft Office Suite.

Responsibilities

• Connect with prospective customers through phone, email, and digital outreach.
• Qualify inbound and outbound leads for the sales team.
• Maintain accurate records of prospect interactions in CRM platforms.

Skills

Strong communication skills

CRM experience

Organizational skills

B2B sales experience

Education

Bachelor's degree

Tools

Microsoft Office Suite

SFDC

HubSpot

Job description

Lead Generation Specialist

Efficient Engineering is when a PLAN becomes EPLAN.

EPLAN Software & Services LLC provides software and service solutions in the fields of electrical, automation, and mechatronics engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. We continually evolve the business with help from our Marketing, Sales, and Professional Services Teams as we grow our presence in the North American markets. Eplan is accelerating its transition toward cloud-enabled engineering platforms and integrated digital engineering ecosystems.

The Lead Generation Specialist (LGS) is often the first impression of EPLAN and one of the most important voices in our sales process. This is not a “script‑reading” call‑center role. We’re looking for someone who genuinely enjoys engaging with people, building relationships, uncovering challenges, and helping prospective customers discover better solutions.

You’ll work closely with our Sales and Marketing teams to identify opportunities, generate qualified leads, and help drive business growth. Most importantly, this role offers strong visibility and career growth potential into future sales and account management opportunities.

If you’re competitive, driven, coachable, and energized by conversations, we want to meet you.

Primary Activities / Duties

Build Relationships & Generate Opportunities

• Connect with prospective customers through phone, email, and digital outreach.
• Engage decision‑makers in meaningful conversations based on qualifying questions and scenarios to uncover business challenges and opportunities.
• Qualify inbound and outbound leads for the sales team.
• Schedule meetings and influence opportunities for Account Managers and Sales Executives.

Collaborate & Drive Campaign Success

• Partner with Marketing and Sales teams to support lead generation campaigns and strategic initiatives.
• Help execute targeted outreach programs and follow‑up sequences.
• Nurture early‑stage prospects into warm, sales‑ready leads.

Learn the Business & Grow Your Career

• Develop knowledge of manufacturing, automation, and engineering technology solutions.
• Learn consultative selling and business development skills from experienced sales professionals.
• Gain exposure to CRM systems (SFDC & HubSpot), sales processes, and enterprise‑level customer engagement.

Stay Organized & Data‑Driven

• Maintain accurate records of prospect interactions and activities in CRM platforms.
• Track outreach activity, lead status, and pipeline development.Provide insights and feedback from prospect conversations to help improve campaigns and messaging.

Knowledge and Experience

We’re looking for someone with positive energy, strong communication skills, and a genuine interest in building a career in sales.

You Might Be Perfect For This Role If You Are:

• Naturally outgoing and enjoy talking with people.
• Curious, inquisitive, and comfortable asking thoughtful questions.
• Motivated by goals, growth, and continuous learning.
• Confident communicating professionally by phone, email, and video.
• Organized, persistent, and self‑motivated.
• A strong team player with high integrity and accountability.
• Excited by technology, innovation, and business solutions.

Qualifications

• 1–3 years of experience in inside sales, business development, customer engagement, marketing, or related roles preferred.
• CRM experience required (SFDC and HubSpot experience is a plus).
• Excellent written and verbal communication skills.
• Strong organizational and follow‑up skills.
• Proficiency with Microsoft Office Suite.
• Bachelor’s degree preferred, but not required for the right candidate.
• Experience with B2B sales or lead generation is a plus.

What We Offer

• Career growth and advancement opportunities into sales and marketing roles.
• Exposure to cutting‑edge engineering and automation technology.
• Collaborative and supportive team environment.
• Ongoing training and professional development.
• Opportunity to work with industry‑leading manufacturing and engineering companies.
• Competitive compensation and benefits package.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.