Enterprise Marketing Strategy Leader

March of Dimes Inc; Arlington (VA); On-site; USD 150,000 - 200,000; Full time

Job summary

March of Dimes Inc. seeks an Associate Vice President of Enterprise Marketing to lead enterprise marketing strategy, provide executive alignment, and supervise a team of directors and managers across Marketing & Communications.

The role reports to the VP of Marketing & Communications and focuses on aligning programs, fundraising, partnerships, and markets with the organization’s strategic priorities and brand positioning.

Qualifications

• Bachelor's degree required; master's degree preferred.
• 10+ years of progressive leadership experience in integrated marketing or related fields.
• Experience leading enterprise marketing strategies in complex organizations.

Responsibilities

• Lead development and execution of enterprise marketing strategies aligned with the organization’s strategic plan.
• Advise senior leadership and translate goals into coordinated marketing plans.
• Monitor KPIs and optimize campaigns to drive awareness, engagement, and revenue.
• Coordinate cross-functional work across Creative, Content, Digital, PR, and Communications.
• Coach and develop a high-performing Marketing team.

Skills

Leadership

Strategic thinking

Audience segmentation

Marketing analytics

Brand strategy

Education

Bachelor's degree

Master's degree

Job description

March of Dimes Inc. seeks an Associate Vice President of Enterprise Marketing to lead enterprise marketing strategy, provide executive alignment, and supervise a team of directors and managers across Marketing & Communications.

The role reports to the VP of Marketing & Communications and focuses on aligning programs, fundraising, partnerships, and markets with the organization’s strategic priorities and brand positioning.