Enterprise Director of Digital Marketing

HEI Hotels & Resorts; Fairfield (CT); Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical & Dental

Vision insurance

Vacation & sick leave

Pet insurance

401(k) with match

Hotel room discounts

Job summary

HEI Hotels & Resorts is seeking an experienced Enterprise Director of Marketing to oversee PR, digital marketing, programming and branding across 3-4 hotels from a remote position.

The role requires strategic leadership in hospitality marketing, strong analytics, and excellent communication to influence hotel stakeholders and drive rev-enues. Remote work supports multiple properties nationwide.

Qualifications

• Must have experience as a Director of Marketing or Marketing Manager at a hotel.
• 3+ years of past public relations/marketing experience.
• Essential prior hospitality experience in public relations.
• Ability to work varying schedules to reflect business needs.
• Ability to multitask.
• Ability to leverage brand and enterprise processes to support compliance and strategies.
• Strong knowledge of Microsoft Office suite and design tools listed above.
• Strong analytical skills to impact hotel revenues.
• Effective communication to influence leaders.

Responsibilities

• Build strategic PR partnerships and link-building campaigns.
• Coordinate with ops/reservations to build packages and add-ons.
• Coordinate press releases and distribution.
• Field media inquiries and on-site media tours.
• Create press kits for visiting media and develop media amenities.
• Communicate in-house media presence to hotel teams.
• Arrange photographers for high-profile events at supported hotels.
• Supervise on-site video/photo shoots.
• Participate in weekly PR calls/meetings.
• Maintain clip books and monitor CVB PR leads.
• Log past high-profile guests; prepare image disks.
• Develop promotions on hotel homepages; SEO calls.
• Maintain hotel websites and third-party sites; manage social media.
• Create annual programming calendars and monthly activations.
• Create/implement advertising calendar; manage insertion orders.
• Provide art direction for campaigns; coordinate email blasts.
• Coordinate field advertising requests; all outgoing ads (web/print).
• Attend weekly Sales and staff meetings; communicate initiatives.
• Provide support to hotel teams; perform other duties as assigned.

Skills

Director-level Marketing

PR/Marketing leadership

Hospitality marketing

Analytical skills

Communication

Tools

Microsoft Office

Excel

PowerPoint

InDesign

Photoshop

Adobe Illustrator

Job description

About Us

HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!
We value U.S. military experience and invite all qualified military candidates to apply.

Compensation

Salary Range: $100,000.00 - $115,000.00 AnnuallyTipped/Service Charge Eligible? NoDiscretionary Performance Bonus Eligible? Yes

Overview

The Enterprise Director of Marketing is responsible for managing all areas of public relations, all PR and Marketing information on websites, digital marketing and programming and brand/collateral identity. This position will be based remotely supporting 3-4 hotels at a time.

Job Responsibilities:

Public Relations

• Build strategic partnerships (link building campaign)
• Coordinate with operations & reservations teams to build packages and source add-ons
• Coordinate Press Release approval and distribution
• Field media inquiries and conduct on-site media tours
• Create press kits for visiting media and develop targeted media amenities
• Communicate presence of in-house media to hotel teams
• Attend and coordinate photographers for high-profile events on-site at supported hotels
• Supervise on-site video/photo shoots
• Participate in weekly PR calls/meetings
• Save all incoming clips and maintain clip books
• Monitor CVB PR leads
• Maintain log of past high-profile guests
• Prepare Image disks

Digital Marketing

• Develop and advertise promotions on each hotel's home pages
• Conduct SEO conference calls
• Responsible for ongoing maintenance and monitoring of hotel websites and third party websites
• Responsible for managing hotel's Social Media pages

Programming and Advertising

• Create and manage annual programming calendars
• Develop, plan, and market monthly property activations
• Create and implement advertising calendar
• Maintain advertising insertion orders/P.O.s
• Provide art direction and responsible for all advertising and marketing campaigns
• Coordinate email blasts for each hotel to extend promotional reach
• Accommodate field advertising requests
• Coordinate all outgoing ads (both web and print)

Hotel Responsibilities

• Attend weekly Sales meetings and staff meetings
• Communicate PR/marketing initiatives to key members of hotel staff
• Provide support to hotel team members as needed
• Performs any other job related duties as assigned.

Qualifications:

• Must have experience as a Director of Marketing or Marketing Manager at a hotel.
• 3+ years of past public relations/marketing experience.
• Essential prior experience in the field of hospitality with specific experience in public relations.
• Ability to work varying schedules to reflect the business needs of the Hotel.
• Ability to multitask.
• Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies.
• Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Ability to effectively communicate and influence key leaders in the organization.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed.
Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off.HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.