Enterprise Data Sales - Commerce, Retail & Consumer Growth

Spectrum Reach; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Spectrum Reach in the United States is seeking an Enterprise Data Sales Lead for Commerce, Retail & Consumer Growth. This hunter role builds and executes outbound motions while co-selling with field sellers and Solutions Engineering to pursue LATIS-led use cases in Retail, CPG, QSR, and D2C brands.

You will map buying committees, lead executive conversations on data-driven outcomes, and close seven-figure deals with multi-year expansions across Fortune 500 clients.

Qualifications

• 7+ years enterprise hunter sales experience selling high-ticket data platforms, identity resolution, predictive analytics, clean rooms, or advanced programmatic/SaaS solutions.
• Proven track record closing 7-figure enterprise deals ($1M+ ARR) with multi-year expansion.
• Experience navigating complex matrixed orgs and overlay/co-selling motions.

Responsibilities

• Build and maintain target-account lists across Retail, Restaurants/QSR, CPG, and D2C brands.
• Map buying committees across marketing, CRM/loyalty, customer analytics, growth, strategy, and finance.
• Lead senior-level brand conversations surfacing LATIS use cases beyond traditional media buys.
• Identify and qualify enterprise opportunities with measurable value (CAC/LTV, etc.).
• Qualify opportunities and hand off to Solutions Engineering for feasibility and test design.
• Partner with Category Sales or agency/national sellers to accelerate enterprise conversations.
• Own momentum from qualification to close; operate as a direct hunter with outbound motion.

Skills

Enterprise sales

7+ years

Fortune 500 focus

Co-selling

Data platforms

Identity resolution

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Enterprise Data Sales Lead - Commerce, Retail & Consumer Growth

owns brand-direct demand creation, enterprise relationship mapping, and commercial opportunity development for LATIS-led use cases across Retail, Restaurants/QSR, CPG, and D2C/digitally native brands. This is a hunter role with overlay responsibility: this person builds and runs their own target-account list and outbound motion, while also co‑selling with Category Sales when vertical relationships already exist and partnering with agency/national sellers when an agency path matters. Solutions Engineering supports feasibility, test design, and technical‑commercial architecture, freeing this role to focus on enterprise conversations that extend beyond traditional media buyers into CRM, insights, analytics, and finance.

Built on one of the nation’s largest first‑party signal foundations spanning approximately 30 million U.S. households and 500 million connected devices, Latis transforms real‑world activity into intelligence that helps organizations understand consumer intent, context, emerging trends and shifting demand at national scale.

https://latisintel.com/

Key Responsibilities

• Build and maintain target-account lists across Retail, Restaurants/QSR, CPG, and D2C brands.
• Map buying committees across marketing, media, consumer insights, CRM/loyalty, customer analytics, growth/acquisition, strategy, and finance/revenue growth management.
• Create and lead senior-level brand conversations that surface enterprise LATIS use cases beyond traditional media buys, e.g., audience intelligence, customer matching/enrichment, propensity modeling, lapsed customer reactivation, store/location opportunity analysis, and commerce media.
• Identify and qualify enterprise opportunities where LATIS can create measurable value, including acquisition efficiency, customer enrichment/segmentation, behavioral insights, and CAC/LTV or market-prioritization impact.
• Qualify opportunities and hand off to Solutions Engineering for feasibility, test design, and technical-commercial development.
• Partner with Category Sales where vertical relationships already exist, co‑selling to accelerate enterprise conversations.
• Partner with agency/national sellers when an agency path is the right route into an account.
• Own commercial momentum from opportunity qualification through proposal and close, with Solutions Engineering supporting design and feasibility.
• Operate as a direct hunter with an independent outbound motion, while remaining available as an overlay resource when Category Sales opens a door.

Advanced Experience & Deal Complexity

• 7+ years of enterprise “hunter” sales experience specifically selling high-ticket data platforms, identity resolution, predictive analytics, clean rooms, or advanced programmatic/SaaS solutions.
• Proven track record of closing 7-figure enterprise deals ($1M+ ARR) with continuous, multi-year expansion, specifically targeting Fortune 500 brands in Retail, CPG, or QSR.
• Demonstrated experience navigating complex matrixed organizations and running overlay or co‑selling motions without clear, single-buyer ownership.

Technical & Data Sophistication

• Deep fluency in identity resolution, first-party data signals, and privacy-forward architectures (e.g., zero-copy architectures, data clean rooms, pseudonymized matching, and AI/deep learning model training).
• Ability to confidently translate advanced technical data applications—like propensity modeling, continuous household-state modeling, and time-sequence demand forecasting—into high-level business value for non-technical executives.
• Strong understanding of data privacy landscapes, including CCPA, CPRA, and the evolving mechanics of signal loss and cookie deprecation.

Executive Rolodex & Buying Committee Mastery

• An active, elite Rolodex of active C-level and SVP contacts across Retail, CPG, and Restaurants, specifically outside the traditional media agency bubble.
• Proven capability to map and influence non-traditional buying committees, including Chief Data Officers (CDOs), Heads of Analytics, VP of CRM/Loyalty, and CFOs/Revenue Managers.
• Expertise in shifting the narrative away from standard CPM/media buying toward enterprise business outcomes like customer lifetime value (LTV), acquisition efficiency, and market share expansion.

Strategic Account Management & Methodology

• Mastery of complex enterprise sales methodologies to qualify out weak pipeline opportunities early and compress lengthy enterprise cycles.
• Experience partnering closely with Solutions Engineering and Product teams to co-architect custom proof-of-concepts (PoCs) and test designs for skeptical enterprise buyers.

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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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