Enrollment Growth AVP - Admissions Strategy & Data

The Chronicle Of Higher Education, Inc.; Bridgeport (CT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k employer match

Employee & dependent life insurance

Great tuition benefits for employee,sp

PTO program

Flexible work schedules / work from</n

Job summary

The University of Bridgeport is seeking an Assistant Vice President for Enrollment Management to lead recruitment across undergraduate, graduate, and adult learner populations. This senior role drives strategy, directs marketing-integrated outreach, and maintains data infrastructure to inform enrollment decisions.

The AVP will supervise admissions staff, collaborate with marketing and IT, and report weekly on pipeline metrics.

Qualifications

• Bachelor's degree required.
• 5–7+ years of progressive admissions or enrollment management experience in higher education.
• Experience recruiting across undergraduate, graduate, and adult learner populations.
• Proficiency with a CRM system; Slate experience strongly preferred.
• Ability to use data and metrics to drive enrollment decisions and resource allocation.
• Experience collaborating with or directing marketing functions in support of enrollment goals.
• 2+ years in a supervisory or management role within an enrollment or admissions office.
• Experience at a small or mid-size private institution.
• Familiarity with financial aid packaging strategy to influence enrollment decisions and improve yield.
• Experience managing purchased list marketing, lead nurturing campaigns, and digital advertising for enrollment purposes.
• Demonstrated track record of year-over-year enrollment growth at a prior institution.

Responsibilities

• Develop and execute comprehensive recruitment strategies for undergraduate (freshmen and transfer), graduate, and adult learner populations.
• Set enrollment goals by population segment, monitor pipeline progression, and adjust strategies in real time to hit targets.
• Build and maintain relationships with high schools, community colleges, community organizations, and employer partners to support pipeline development.
• Oversee the full student recruitment cycle: inquiry generation, application review, admission decision, and yield activities including campus visits and events.
• Personally engage prospective students and families as needed — this is a working leadership role.
• Serve as a primary power user of Slate CRM, ensuring clean data hygiene, well-configured workflows, and effective communication automation.
• Collaborate with the UB IT team in building and maintaining enrollment dashboards that provide real-time visibility into pipeline health, conversion rates, and funnel drop-off points.
• Translate data into actionable recommendations for the VP, President's Cabinet, and other institutional stakeholders.
• Partner with Institutional Research and IT to align enrollment data with broader university reporting systems.
• Track and report on key enrollment metrics weekly, including application volume, admits, deposits, and yield by population.

Skills

Enrollment leadership

CRM proficiency

Data-driven decision making

Marketing collaboration

Lead nurturing campaigns

Digital advertising experience

Team supervision

Education

Bachelor's degree

Master's degree preferred

Tools

Slate CRM

Job description

The University of Bridgeport is seeking an Assistant Vice President for Enrollment Management to lead recruitment across undergraduate, graduate, and adult learner populations. This senior role drives strategy, directs marketing-integrated outreach, and maintains data infrastructure to inform enrollment decisions.

The AVP will supervise admissions staff, collaborate with marketing and IT, and report weekly on pipeline metrics.