Enrollment Director, Alpha - $200,000/year USD

Crossover; Orlando (FL); On-site; USD 170,000 - 230,000; Full time

Job summary

Alpha is hiring a full-time Enrollment Director to own the campus admissions process end-to-end, from inquiry to first day of school. You’ll manage 20+ active families, guide tours, lead info sessions, and deliver admissions decisions in person with professional, high-touch communication.

Based on markets across the U.S., this on-site role requires the ability to work with high-net-worth families, coordinate with a CRM (HubSpot) and SIS, and apply AI tools to prepare narratives and summaries for

Qualifications

• 3+ years in a client-facing role where a family was the buyer, at $25,000+ per client.
• Owned enrollment journey from first inquiry to commitment decision.
• Managed 7+ client relationships in a CRM/SIS.
• Able to tell a prospective client not to buy if it isn’t the right fit.
• Used AI tools in a client-facing workflow.
• Communicates concisely and professionally with executives or high-net-worth clients.
• Personally led polished in-person tours and meetings for affluent families.

Responsibilities

• Own campus enrollment journey from inquiry through onboarding.
• Carry 20+ active families at once and review applications daily.
• Lead campus tours, info sessions, and shadow days for families.
• Form admit or decline recommendations and deliver decisions in person.
• Keep HubSpot and SIS current; summarize activity for leadership weekly.

Skills

Client-facing

CRM management

Tour leading

AI tools usage

High-net-worth engagement

Communication

Enrollment ownership

Tools

HubSpot

SIS

AI narrative tools

Job description

"Alpha School students, on average, experience 2.4 to 2.6 times the academic growth of traditional school students"

— Forbes

Alpha is hiring.

Alpha is a private K-12 school network. Students do academics in about two hours a day and spend the rest building real skills, and the test scores prove it works. This is an on-site job at one campus, in person, every day, in one of 11 markets: Los Angeles, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT. Pick your market when you apply.

Parents pay a premium for it, research everything, and ask you hard questions about rigor and expectations in the first ten minutes. The model only works when the families inside it actually want it. In a small cohort, one family who signed up for something else changes the room for everyone.

You will own one campus's admissions process end-to-end. First inquiry, fit conversation, campus tour, shadow day, decision conversation. You are the person that family talks to from the inquiry to the first day of school. A normal week might look like: answering every inquiry within four hours, walking a skeptical father through the afternoon block, running a shadow day, logging it all in HubSpot, and calling a family to say their child would be better served somewhere else. You will carry 20 or more active families at different stages simultaneously. You form the fit judgment, and you deliver the news, in person, in your own words.

The network is growing, and the playbook is evolving with it. The people who prove out a market write the FAQs, the fit criteria, and the standards the next campus inherits, and they become the name affluent families in their city trade with each other.

What You Will Be Doing

• Owning the enrollment journey for every prospective family, from first inquiry through onboarding, and running a real needs assessment before you present anything.
• Carrying 20 or more active families at once, answering every inquiry promptly and reviewing applications daily.
• Leading campus tours, open houses, info sessions, and shadow days that show families exactly who this is and is not for.
• Forming the admit or decline recommendation and delivering the decision to the family yourself.
• Keeping HubSpot and the student information system (SIS) current after every interaction, using AI tools like ChatGPT or Claude for prep and summaries, and reporting pipeline health to leadership weekly.

What You Won’t Be Doing

• Chasing a seat-fill number. A family who enrolls and leaves is a worse outcome here than a family you turned away.
• Getting overruled on fit to protect a relationship or hit a yield target.
• Running scripts, call blitzes, or discount closes.
• Handing families down a chain of coordinators, or waiting on a committee for routine calls.
• Giving amenity tours that dodge the hard questions.

Enrollment Director Key Responsibilities

Enroll the right families at one campus and make even the declines feel like good service.

Basic Requirements

• 3 or more years in a client-facing role where an individual or family was the buyer at $25,000 or more per client, or $2,000 or more per month. (Direct B2C/D2C only; B2B and enterprise sales are not applicable.)
• You have personally owned a client, admissions, or enrollment journey from first inquiry through the commitment decision.
• You have managed 7 or more client relationships at once in a CRM, database, or tracking system.
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• You have told a prospective client not to buy, enroll, or join because it was not the right fit.
• You have used AI tools in a client-facing workflow.
• You communicate concisely and professionally in live conversations and writing with executives, high-net-worth individuals, or other demanding clients.
• You have personally led polished in-person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or other high-profile visitors.
• You can build a multi-touch relationship over 30 or more days and stay engaged with families who are not ready to enroll immediately.
• You have personally owned an enrollment, membership, client-count or revenue target for at least 12 months, with results you can explain.
• You have built a demand channel that brought in paying clients or enrolled families, and owned a referral relationship with an external organization that sent them to you.
• You live in, or will move within 60 days to, an open campus market: Los Angeles, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Willing to work on-site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

• Admissions or enrollment management experience at a selective private, independent, or boarding school.
• Luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning, where the family was your buyer.
• You built the enrollment process or service standards yourself instead of inheriting them.
• You already know affluent families, preschools, or family advisors in one of the 11 markets.
• Owner-operator experience where you sold, delivered, and kept high-value clients yourself.

Note:

As Enrollment Director, you'd be the one carrying the full admissions book for your campus — these requirements describe the experience that maps directly onto that job.

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.

Join the team building school around student growth

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.

Roles with real student impact:

Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members.

Education work that pays like it matters:

Alpha offers six-figure roles for people ready to help build a radically better school experience.

A culture built for builders:

Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.

Alpha is where you can do the most meaningful work of your career.

Working with us

This is a full-time, W2 employee position with immediate access to benefits (https://support.crossover.com/article/7581-w2-benefits-u-s-paychex-paid-only). All roles are year-long positions. The compensation level for this role is $200,000 USD/year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.