Engineering Manager, Site Experience & Lead Gen

Birdy Grey; Los Angeles (CA); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Competitive Compensation

Healthcare Benefits

401K with matching

Flexible Open PTO Policy

Monthly wellness stipend

Employee Discount

Job summary

Birdy Grey in Los Angeles is seeking an Engineering Manager to oversee and support its Site Experience and Lead Gen teams. This hybrid role involves managing engineers, enhancing storefront performance, and ensuring robust development practices.

The ideal candidate will have a strong technical background, proven experience in leading engineering teams, and a commitment to employee development. Join Birdy Grey, a growing brand in the wedding industry, as we celebrate and support friendships through this important milestone.

Qualifications

• 6+ years in software engineering and 2+ years in a leadership role.
• Experience managing 3+ direct reports.
• Demonstrated track record of developing direct reports.

Responsibilities

• Lead engineering teams for Site Experience and Lead Gen.
• Stay hands-on with bug fixes and tooling work.
• Foster a culture of psychological safety and career development.

Skills

Software engineering

People leadership

Node.js

Python

Ruby

CI/CD pipelines

Agile processes

Cloud services (GCP preferred)

Marketing and analytics pixels

Education

Bachelor's Degree

Tools

Google Tag Manager

AI tools (Claude Code, Copilot)

Job description

Engineering Manager, Site Experience & Lead Gen

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

Opportunity

Engineering Manager, Site Experience & Lead Gen

Reports To

Director of Engineering

Location

US - Hybrid

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid

Birdy Grey is looking for an Engineering Manager to lead our Site Experience and Lead Gen engineering teams. You'll manage a team of software engineers split across two squads, Site Experience (storefront features on our custom Shopify Hydrogen build) and Lead Gen (conversion optimization, A/B testing, and top-of-funnel experimentation).

You'll stay hands-on technically, contributing to storefront performance and Web Vitals, picking up bug fixes where it unblocks the team, and building out the tooling and microservices that support delivery. Day-to-day feature work stays with your engineers.

Above all, this role is about growing engineers. Your most important responsibility will be investing in the development of every person on your team, sharpening their craft, expanding their impact, and helping them do the best work of their careers.

SCOPE OF RESPONSIBILITIES

People Development

• Invest meaningfully in your direct reports' growth — proactively create stretch projects, expanded scope, and visibility opportunities. Treat career development as ongoing, not a once-a-year conversation.
• Provide architectural mentorship — coach engineers on system design, trade-offs, and long-horizon thinking, not just task execution.
• Run consistent 1:1s, goal-setting, and performance review cycles.
• Communicate the "why" behind decisions, including unpopular ones, so the team can make better-aligned calls independently.
• Foster psychological safety — model vulnerability, own your own mistakes openly, and make it safe for engineers to ask questions and admit gaps.
• Adapt your style to each individual, and actively solicit feedback on how you're doing as a manager.

Technical and Platform Ownership

• Own the platform around the storefront: deploy pipeline, developer tooling, AI-assisted developer experience, and the microservices and data layers that increasingly back storefront-adjacent features.
• Champion observability, resiliency, and performance across the storefront and supporting services — Sentry hygiene, performance budgets, alerting, and on-call practices.
• Champion exploration of AI and emerging developer practices to multiply team output and developer experience.
• Collaborate with the Director of Engineering on technical roadmap, balancing feature work, tech debt, and platform investment.
• Stay hands-on where it unblocks the team — bug fixes on the storefront, tooling work, and microservices scaffolding.

Process and Delivery

• Lead agile processes (standups, grooming, planning, retros) and write clear, well-scoped tickets with unambiguous acceptance criteria.
• Identify and mitigate risks throughout development lifecycles and iterative sprints.
• Foster a culture of test-driven development, code review, and engineering quality.
• Promote a culture of impeccable documentation across all code bases.

Cross-Functional Partnership

• Partner with Product and Product Design on requirements, feasibility, trade-offs, and the product roadmap.
• Partner with Marketing, eCommerce, and Data teams on experimentation programs, storefront features, and analytics implementation (pixels, GTM, marketing tech ops, both client- and server-side).
• Ensure compliance with accessibility standards (WCAG 2.1) and privacy frameworks (GDPR, CCPA, etc.).

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS

• 6+ years in software engineering and 2+ years in a people leadership role.
• Demonstrated track record of growing and developing direct reports.
• Experience managing 3+ direct reports.
• Experience with Node, Python, or Ruby for backend services and microservices.
• Experience with CI/CD pipelines, deploy infrastructure, and developer tooling.
• Experience implementing and leading agile processes.
• Genuine enthusiasm for AI as a force multiplier for engineering teams — curiosity about emerging tools and how they reshape developer workflows.
• Communicates the "why" behind decisions, and writes well-scoped tickets with unambiguous acceptance criteria.
• Experience with marketing and analytics pixels, Google Tag Manager, and marketing tech ops; comfortable working with marketing and data teams on web events, both client-side and server-side.
• Experience with cloud services and architectures (GCP preferred).
• Effective at influencing, building trust, and collaborating cross-functionally.
• Hard working and willing to roll your sleeves up — no job too big or too small.
• Entrepreneurial spirit — thrive in a dynamic, fast-paced, fluid environment; comfortable with ambiguity and proactive about leading projects.

NICE TO HAVES

• React experience specifically (vs. other JS frameworks).
• Hands-on experience using AI tooling (Claude Code, Cursor, Copilot, etc.) to improve developer workflows or team processes.
• Experience with experimentation platforms (GrowthBook, Optimizely, LaunchDarkly, etc.).
• General security best practices awareness.
• Scrum Master or similar certifications.
• Interest in bridal, suiting, and fashion.

BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits:3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.