Engineering Manager, Marketing Technology

Jobtailor; Austin (TX); On-site; USD 160,200 - 211,950; Full time

Benefits offered by this job

Health and wellbeing programs

GM vehicle discounts

Tuition assistance programs

Job summary

General Motors is seeking an Engineering Manager, Marketing Technology Platforms to lead a team focused on modernizing marketing technology. This hybrid role will involve developing engineers and driving cloud migration of key platforms, while delivering vital data pipelines.

The ideal candidate will have extensive MarTech experience, including Adobe tools, and bring strong leadership skills to coach teams and solve technical challenges.

Qualifications

• 10+ years of relevant experience.
• 3+ years leading engineering teams in platform, data, or marketing technology.
• Demonstrated success delivering technical initiatives.

Responsibilities

• Lead and develop a team of platform engineers.
• Drive migration of marketing technology to the cloud.
• Oversee delivery of data integration pipelines.
• Provide technical leadership across marketing platforms.

Skills

People leadership

Adobe Campaign Classic

Adobe Experience Platform

Adobe Journey Optimizer

Databricks

Cloud migration

Data pipelines

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in computer science or equivalent

Job description

This role is categorized as hybrid. This means the successful candidate is expected to report to Austin Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

The Engineering Manager, Marketing Technology Platforms leads a team of platform engineers focused on modernizing and scaling key marketing technology capabilities. This role leads team development, cloud migration of core platforms, expansion of marketing activation platforms, and delivery of data pipelines and integrations across the ecosystem.

The ideal candidate brings strong people leadership and hands-on MarTech expertise, including Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks. The role requires someone who can coach engineers, guide architecture and delivery decisions, and stay close enough to the work to help unblock complex technical and platform challenges.

What You’ll Do

• Lead, coach, and develop a team of platform engineers
• Drive migration of core marketing technology platforms to the cloud
• Lead expansion of platforms that support marketing activation and customer engagement
• Oversee delivery of data ingress, data egress, and platform integration pipelines
• Provide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
• Partner with engineering, product, data, marketing, and business stakeholders to align platform work to priorities
• Guide architecture, technical direction, and execution across complex platform initiatives
• Strengthen reliability, scalability, and operational excellence across the platform space
• Help shape the longer-term MarTech platform strategy and technical roadmap
• Influence build versus buy, integration, and platform evolution decisions using strong domain expertise
• Create clear growth opportunities for engineers through coaching, feedback, stretch work, and role development

Your Skills & Abilities (Required Qualifications)

• 10+ years of relevant experience
• 3+ years of experience leading and developing engineering teams in a platform, data, or marketing technology environment
• Demonstrated success managing engineers and delivering complex technical initiatives
• Strong MarTech domain expertise
• Hands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
• Experience leading cloud migration efforts for enterprise platforms
• Experience with data pipelines, integrations, and platform interoperability
• Strong cross-functional collaboration and communication skills
• Bachelor’s degree in computer science, engineering, information systems, or equivalent practical experience

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Experience in customer, marketing, sales, or activation-focused technology ecosystems
• Experience building or overseeing scalable data solutions in Databricks that support marketing use cases, data movement, and platform interoperability
• Experience supporting platform transformation or modernization efforts
• Ability to balance strategic leadership with hands-on technical engagement
• Experience influencing cross-functional decisions and platform direction

This job may be eligible for relocation benefits.

Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

Compensation

• The expected base compensation for this role is: $160,200 - $211,950. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)