Engagement Strategist

McKesson Corporation; Alpharetta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

McKesson is seeking an Engagement Strategist to craft end-to-end member engagement strategies across the healthcare journey and collaborate with Product, Analytics, and Operations teams to drive adoption and value for customers.

The role focuses on developing customer journeys, multi-channel activation plans, and data-driven optimization, aligning with product lifecycles and client goals in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent experience; 4+ years in engagement strategy or related field.
• 2+ years multi-channel engagement programs across at least three channels.
• 2+ years analyzing engagement metrics and applying insights.
• 2+ years cross-functional collaboration with Product, Tech, Analytics, or Ops.
• Proficiency with Excel, PowerPoint, and Word.
• Experience with CRM/marketing automation platforms.

Responsibilities

• Design end-to-end member engagement strategies across the healthcare journey.
• Partner with Product Managers to define engagement before development.
• Develop customer journey maps and activation plans for adoption goals.
• Build and optimize multi-channel engagement campaigns across email, SMS, web, mobile, and mail.
• Analyze campaign metrics to identify improvements and data-driven enhancements.
• Collaborate with Analytics to develop reporting frameworks for insights.
• Work with Product, Engineering, Operations, Client Success, and Commercial teams.
• Present strategies and results to stakeholders and clients.
• Identify opportunities to improve member experiences and adoption.
• Manage relationships with external vendors and partners.

Skills

Engagement strategy

Customer experience

Lifecycle marketing

Product marketing

Healthcare communications

CRM platforms

Marketing automation

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce

Salesforce Marketing Cloud

CRM systems

Job description

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19M lives across both Medicare and Commercial plans, our platform helps patients navigate their benefit, identifies savings opportunities and connects patients to more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so that prescriptions are accessible and affordable.

The Engagement Strategist sits in our Product organization and is a true blend of product strategy and engagement marketing, focused on ensuring the member perspective is incorporated throughout the product lifecycle at Rx Savings Solutions. The Engagement Strategist partners closely with Product Managers and cross-functional teams to develop customer journeys and multi-channel outreach strategies across email, SMS, web, mobile, and direct mail that increase awareness, adoption, and meaningful behavior change. The ideal candidate is a curious, big-picture thinker who understands marketing and communications but wants to work more deeply within product, using member insights and engagement data to shape solutions, test and optimize experiences, and turn ambiguous concepts into actionable plans.

Key Responsibilities:

• Design and manage end-to-end member engagement strategies across the healthcare journey, including awareness, prescription savings, care navigation, medication adherence, and condition management
• Partner with Product Managers during product discovery and planning to define engagement strategies, customer journeys, and adoption approaches before development begins
• Develop customer journey maps, channel strategies, campaign architectures, and activation plans that support product adoption and member engagement goals
• Build, launch, test, and optimize multi-channel engagement campaigns across email, SMS, web, mobile, and direct mail channels
• Analyze campaign, adoption, and engagement metrics to identify opportunities for improvement and recommend data-driven enhancements
• Collaborate with Analytics teams to develop reporting and measurement frameworks that provide actionable insights into member behavior and engagement performance
• Partner with Product, Engineering, Operations, Client Success, and Commercial teams to ensure engagement strategies are effectively implemented and optimized
• Present engagement strategies, journey designs, and performance insights to internal stakeholders and external clients
• Identify opportunities to improve member experiences, increase adoption, and support business objectives through new engagement programs and initiatives
• Manage relationships with external vendors and partners supporting engagement initiatives and campaigns

Basic Requirements:

• Bachelor's degree or equivalent professional experience, and typically requires 4+ years of experience in engagement strategy, customer experience, lifecycle marketing, product marketing, healthcare communications, or a related field
• 2+ years of experience developing and optimizing multi-channel engagement programs utilizing at least three communication channels (e.g., email, SMS, web, mobile applications, or direct mail)
• 2+ years of experience analyzing engagement, campaign, adoption, or customer behavior metrics and applying findings to improve outcomes
• 2+ years of experience partnering with Product Management, Technology, Analytics, or Operations teams in a cross-functional environment
• Experience managing multiple concurrent projects with competing priorities and deadlines
• Experience presenting recommendations, strategies, and results to stakeholders at multiple organizational levels
• Proficiency with Microsoft Excel, PowerPoint, and Word in a professional environment
• Experience using customer relationship management (CRM), marketing automation, or engagement technology platforms

Preferred Skills / Experience:

• Experience in healthcare, pharmacy, health technology, benefits administration, patient engagement, or consumer health industries
• Experience working within a product organization or Agile product development environment
• Experience with Salesforce, Salesforce Marketing Cloud, or similar marketing automation platforms
• Experience developing customer journey maps and personalization strategies
• Experience supporting product launches, adoption initiatives, or customer onboarding programs
• Experience working with external agencies, consultants, or strategic partners
• Familiarity with A/B testing, segmentation strategies, and campaign performance optimization methodologies

Success Measures:

• Product adoption and utilization rates
• Member engagement and activation performance across communication channels
• Campaign effectiveness and conversion outcomes
• Customer journey completion and engagement metrics
• Delivery of engagement initiatives aligned to product launch timelines
• Improvements in member experience and behavior-change outcomes
• Stakeholder satisfaction and cross-functional execution effectiveness

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.

Our Base Pay Range for this position

$89,800 - $149,600

McKesson job postings are posted on our career site: careers.mckesson.com

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) [e-mail] or (Canada) [e-mail]. Resumes or CVs submitted to this email box will not be accepted.

Join us at McKesson!