Core Responsibilities
Campaign Design & Execution
- Partner with PMs to define campaign objectives, audience strategy, surfaces, and success metrics
- Translate requirements into end-to-end campaign configurations, including setup, targeting, segmentation, placements, and experimentation (A/B testing where applicable)
- Ensure campaigns are technically sound, scalable, and aligned with platform best practices
Stakeholder & Partner Management
- Collaborate with cross-functional stakeholders to align on requirements, timelines, and deliverables
- Identify risks, dependencies, and optimization opportunities
Campaign Governance & Quality
- Ensure adherence to governance standards, approvals, and compliance requirements
- Manage full campaign lifecycle: build, validation, approvals, and publishing
- Maintain high quality and accuracy across all campaign executions
Communication & Documentation
- Document campaign configurations, processes, and decisions
- Communicate status, risks, and updates to stakeholders clearly and effectively
Required Qualifications
- Experience in campaign management, experimentation platforms, or in-product messaging in a technical or program management role
- Strong understanding of end-to-end campaign lifecycle
- Ability to translate high-level requirements into executable campaign setups
- High attention to detail and strong quality mindset
- Ability to manage multiple campaigns with tight deadlines
- Strong communication skills with both technical and non-technical stakeholders
Required Skills
- Campaign creation
- Stakeholder & partner management
- Campaign governance
- Communication & documentation