Emerging Experience Strategist

Ford; United States; Remote; USD 99,000 - 166,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave and family benefits

Vehicle discount program

Tuition assistance

Employee resource groups

Paid time off and holidays

Job summary

Ford Motor Company seeks a senior professional to join the Advanced Product Strategy & Planning team in Global Digital. You will go into the world to observe shopping, buying and owning journeys and document what customers felt and what made experiences work.

The role emphasizes AI shopping tools, value delivery, and cross-functional influence. You will translate insights into actionable recommendations for the team, collaborating with product, design, engineering and business partners, while

Qualifications

• Bachelor's degree required.
• 5+ years in customer experience, retail, e-commerce or digital product with direct retail experience.
• Proactive and curious; customer obsessed; delivers value to Ford.
• Subject matter expert on best-in-class shopping/owning experiences; mentors others.

Responsibilities

• Go out into the world to experience best-in-class shopping, buying and owning journeys.
• Document experiences in a consistent format and build a benchmark library.
• Benchmark how leading companies handle big purchases for automotive and beyond.
• Track trends in how customers shop and buy, including AI, and translate findings for Ford.
• Present findings to journey managers, PMs and product leaders; help prototype and test.
• Contribute outside-in input to quarterly strategy and roadmap alignment.
• Represent Global Digital at industry events and share learnings monthly.

Skills

Customer experience

Retail experience

E-commerce

Digital product

AI tools

Storytelling

Industry network

Influence without authority

Education

Bachelor’s Degree

Master’s Degree or MBA

Tools

AI shopping tools

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

The Customer Experience (CX) team delivers owner and user experiences that save time, improve lives, and create personal connections. We strive to build lifelong relationships and turn customers into brand advocates by ensuring they are treated like family.

Advanced Product Strategy & Planning sets the experience vision for Global Digital and helps teams plan 6 to 18 months out and beyond, across retail and Ford Pro, in every market. We work collaboratively with product, design, user research and analytics to set strategy and vision and influence the roadmaps.

This role is our outside-in view. You go out into the world and experience the best shopping, buying and owning journeys firsthand: a Tesla test drive, buying a car on Carvana, shopping with an AI assistant, ordering accessories and service from the best retailers, the best stores and apps. You document what you find, what the customer felt and what made it work, and bring it back to the Advanced Product Strategy & Planning team as something we can apply to vehicle and non-vehicle commerce on Ford.xx, Lincoln and Ford Pro. You are proactive and curious: nobody assigns you the next experience to go see. You are obsessed with the best ways to deliver value to our customers and to Ford, and every finding ends with what we should do about it.

• Go out into the world and experience best-in-class shopping, buying and owning firsthand: test drives, deliveries, showrooms, online purchases, accessory and service purchases, AI shopping assistants.
• Document each experience in a consistent format (the journey, what the customer felt, what made it work, what we would apply) and keep a benchmark library the team pulls from.
• Benchmark how the best companies handle big, considered purchases and ownership, in automotive (Tesla, Carvana, CarMax, Toyota) and beyond (homes, travel, luxury, electronics), for retail and commercial customers.
• Track trends in how customers shop, buy and own, including AI, and explain what they mean for Ford.
• Bring findings back to the Advanced Product Strategy & Planning team as use cases tied to a space, a strategic bet and the value it delivers to the customer and to Ford; pitch them with the team to journey managers, PMs and product leaders; help prototype and shape the test.
• Feed outside-in input into the quarterly strategy refresh and roadmap alignment sessions.
• Represent Global Digital in the industry (conferences, partners, retail peers) and share what you learn with the team every month.

Minimum Qualifications:

• Education: Bachelor’s Degree
• 5+ years in customer experience, retail, e-commerce or digital product, with direct retail experience (in-store and online). Automotive retail a plus.
• Proactive and curious: you seek out new experiences on your own, try them first and ask how they work.
• Customer obsessed: you start from what the customer experiences and are relentless about the best ways to deliver value to customers and to Ford.
• Subject matter expert on what makes a shopping, buying or owning experience best in class; sets that bar for the team and mentors others to it.
• Documents experiences clearly and consistently, so a finding is usable by someone who was not there.
• Fluent with current AI shopping tools and how digital and physical journeys connect, enough to judge what is real and what is a demo.
• Has taken observations to tested customer experiences and presented findings to senior leadership.
• Strong storytelling and an active industry network.
• Leads through influence as an individual contributor across product, design, engineering and business teams.

Preferred Qualifications:

• Education: Master’s Degree or MBA
• Large or financed purchases (automotive, real estate, travel), accessories, parts or service commerce, omnichannel or dealer experience, B2B or fleet commerce, global experience, Ford or dealership experience.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is a salary grade 8 and ranges from $99,100-$166,200. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value. Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors. For more information on salary and benefits, https://fordcareers.co/GSR

Visa sponsorship is not available for this position.

Domestic relocation is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.