Email Marketing Specialist

Financial Solutions; Lexington (KY); On-site; USD 58,000 - 79,000; Full time

Benefits offered by this job

Unlimited PTO

Mentorship and growth opportunities

Job summary

Financial Solutions in Lexington is seeking an Email Marketing Specialist to own mid-level ABM initiatives and drive growth with autonomy. You will collaborate with sales, product, and operations to launch targeted campaigns in Kentucky and beyond.

With 5 years of ABM experience, you will turn data into guided campaigns, optimize cross-channel programs, and contribute to a culture that values thoughtful experimentation and measurable outcomes.

Qualifications

• 5 years of Account-Based Marketing experience.
• Attention to detail in campaign execution.
• Familiarity with the Lexington market and local sales marketing landscape.

Responsibilities

• Lead go-to-market efforts for products launching in KY.
• Grow brand awareness through Influencer Marketing and Growth Hacking initiatives.
• Coordinate cross-functional launches with creative, product, and operations.
• Turn churned sales marketing logos into win-back targets with a plan.
• Run point on trade shows and pop-ups throughout KY.
• Forecast demand and align marketing investment with sales objectives.

Skills

Account-Based Marketing

Attention to detail

Lexington market familiarity

Job description

Financial Solutions treats LinkedIn Ads as a discipline, not a buzzword, and the Email Marketing Specialist we hire in Lexington should treat it the same way. With $58,000 - $79,000 on the table, this mid-level role rewards 5 years of Account-Based Marketing with autonomy and team-driven growth.

Key Responsibilities

• Lead gently-demanding go-to-market efforts for products launching in KY
• Grow brand awareness through Influencer Marketing and Growth Hacking initiatives
• Coordinate cross-functional launches with creative, product, and operations
• Turn churned sales marketing logos into win-back targets with a plan
• Run point on trade shows and pop-ups throughout KY
• Forecast demand and align marketing investment with sales objectives

What You'll Bring

• A bias toward asking the dumb question before the expensive mistake
• Comfort owning the unglamorous middle of a hybrid project
• Familiarity with the Lexington market and local sales marketing landscape
• The kind of attention to detail that catches what spell-check misses

What sets Financial Solutions apart isn't size but a problem-solving Lexington culture that refuses to ship Initiative it wouldn't trust itself. Our Lexington office prizes the quiet contributor who makes everyone around them measurably better.

The compensation here starts at $58,000 - $79,000, paired with unlimited PTO and a manager committed to your professional growth.

The Lexington, KY office is bringing people on this season, and this is one of those roles.